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Fallacies Regarding Online Home Based Businesses

by: Kirk Bannerman

In the course of my home business coaching activities, I have
often found that people head into the startup of their online
home based businesses with a wildly unrealistic mindset.

Many have been told that they can sign up for a few programs,
build a website around them, add a bunch of banners and links
onto their site, then sit back and watch the money roll in and
never have to work again.

There is a misconception that you can come online and set up an
Internet based business and be making big money within a few
days. This is absolute hogwash and it has not been my experience
nor the experience of anyone I have come in contact with through
my online business activities.

The harsh reality is that there are more people who fail at their
home businesses than there are people who actually succeed.

Newcomers to the world of online home based business are not
usually aware that they may actually have to work harder at their
home businesses than they did at their traditional jobs. They are
typically not aware of the many hours of marketing time that they
will need to put in to be successful.

Many people that are new to online marketing also make the
mistake of thinking that a single marketing strategy will
suffice. Naturally, some avenues will produce better results
than others, but I have found the best course of action is to
adopt a broad based approach to your online marketing by
spreading your time and resources over several different methods.

If you are new to Internet marketing, you might be well advised
to take a course to find out what is required of you to be
successful in an online business. It does not matter what type of
business you are starting, if it is online, it must be marketed
online, and possibly offline as well.

It always amazes me how frequently people that start an online
home based business actually believe that they can get rich by
doing absolutely nothing, or at least with very little effort.
These are otherwise intelligent people. Why would they believe
this? My conclusion is that they believe because they want to
believe. They believe because they see claims to this effect
everyday and everywhere on the Internet. They are told that it is
possible. They not only want to believe it, for their own
reasons, but they need to believe it.

In my opinion, you need to give yourself at least a year to make
an online business get some traction and start to generate some
meaningful income. The proper mindset is to think long term,
not instant gratification.

I am always surprised at the number of people who drop out of
their online home based business after the first month or two.
I ask myself, what do they expect, miracles? You probably
wouldn't bail out of offline business after a month so why would
you expect an online business to be any different?

Aside from the fallacy of instant riches without any effort,
the expectation of a free ride is a frequent misconception of
many that think they want to start an online home based business.
If you're afraid, or unwilling, to invest a little money to start
your own business...you are not looking at a home based
business...you are looking at a work at home job. If you want to
make money online, you must also be willing to invest in
yourself. It's as plain and simple as that.

About the author:
Kirk Bannerman operates his own successful home based business
and also coaches others seeking to start their own home based
business. For more information visit his website at

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The Perfect Home Based Business and How to Start
by: Michael Saunders

Day by day people scour the internet looking for a home based business to set them financially free. What happens more often than not is that people end in worse shape than when they started. Why you ask? The answer is not so simple.

The key to finding a home based business starts with knowing yourself. That means knowing what you are good at and what you do not do well. You must also be honest with yourself when doing this. We would all love to be perfect in every aspect of life but the truth is we are not and we have to accept this fact. This is important because picking a business in which most of the tasks that need to be done are your strengths will increase your chances of success.For example let's say you are not much of a talker. You do not talk much to people who you do not know and you keep to yourself usually. You are however extremely organized and love to write. It would most likely be in your best interest to be an article writer or ghost writer. They do not require you to do much talking or go to meetings all the time.

The next thing you need to know is the product or service that you will be offering. The more you believe in your product or service, the more you will sell. Now before I go on there is a handful of people in the world that could sell ice to an Eskimo or sell water to a fish but these people are the exception rather than the rule. For most of us if we do not believe in what we are doing we will not reach the level of success that we desire. People will be able to tell if you believe in your product or not. So if you are looking at a network marketing company try being their customer for a couple of months before you join the business. Once you try the product or try the service then you will know how you feel about it. On top of that you will be more prepared to answer question about it because you have become familiar with it.

Once you picked a business that relies on your strengths and a product or service you can believe in you have to choose what your budget is going to be. Remember that most home businesses take at least months before you really start seeing results off so it is important to keep within a budget until then. If you decide to join a mlm you may have the type of sponsor that says you should buy this or buy that it will really help your business. Remembers that you need to stay within your budget. If the recommended items are out of your budget ask your sponsor to rank the items by importance. This way you can stay in budget and get the items most needed first.

OK now you have your business, our product, and your budget now you are ready to start your business. Just remember that it is a business and should be treated as such. Running a home based business can be more difficult than running a traditional business. Running a business from home offers many distractions; Kids, TV , your bed, etc. You could have followed this guide perfectly but mess this up and you will not succeed. If you do not take it seriously you will just be wasting money and wasting time and since how most people start up home based businesses to have more time and more money you would be defeating the purpose. Make sure the home office is secluded so that when you are working you cannot be distracted.

Now that you have your business running you must market it. Marketing is how you get customers. Now there are many forms of marketing such as newspaper ads, flyers, TV ads, mailing lists, pay-per-click ads, power-linking, and many others. How you market your business is up to you. Each technique has its own strengths and weaknesses. Obviously you will want to keep your budget in mind when picking a method of marketing.

Diversify your marketing as much as possible, and remember... the more people that see and know your business the more business you will do.

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