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Exposing The Myth Of The Free Home Business

by: Ken Leonard Jr

Here is some feedback I recently received from one of my home business advice newsletter readers:

"I have joined a lot of free home businesses and have made no money. I am determined to succeed at this internet thing, but I need help. I'm not going to spend money on this and waste it. Do you know where I can get a simple step by step FREE manual so I can start my home business?"

-- Jeff M.

And here is the advice I gave Jeff...

Have you spent months, maybe even years, looking for a way to make a living from home on the internet? If you are only considering what is commonly referred to as a "free home business", you are likely to be looking for a long time to come. You can avoid wasting more time and effort by understanding the realities of running an internet home business.

The mentality of getting something for nothing will put an end to any dreams of working for yourself you may have. So will the need for immediate gratification. By keeping these thoughts out of your mind, you greatly increase your chances of running a successful internet home business well into the future.

Let's start out by looking at the idea of a free home business. This would be a home business that you could start and run without spending a dime. You see many different kinds of businesses every day, both internet web sites and real world businesses in your neighborhood. Can you think of just one real business that can be started with no investment and requires no money to operate? You can't because there aren't any.

And spending months of your personal time to set up and run even the most basic small business (that may or may not make any sales) is still costing you money. Yes, your time is a valuable asset that does have monetary value, just as it does when you spend it working for someone else. The fact is that you cannot replace the time you have already used. But you can make more money. You cannot make more time.

If you are not willing to spend money to start and build your home business, you are involved with a hobby, not a business. It is possible to start and build an internet home business using low cost tools and resources, in case you don't have $100,000 lying around. It is also possible to use many no cost resources in your home business that will save you tons of money. But when it comes right down to it, you have to be willing to take on some risk if you want a real business of your own. You have to assume the risk of (wisely) spending money to build your business. There is no way around it.

Here is a getting started manual (free) like the one you asked about http://kenleonardjr.com/manual

Establishing priorities for your personal and business spending habits is your first important task. This will allow you to treat your internet home business like a business, not a hobby. Since your initial cash flow may be small, your initial growth will be slower. But having your internet home business started and running is essential. You can't grow a business that doesn't exist. If you can then delay your gratification by putting most of your revenue back into the business, your business will slowly grow into a profitable money maker.

By delaying gratification, you are demonstrating that you can focus on the big picture, your long term future. This is an essential small business mindset that will allow you to eventually get what you want. Any money you spend on advertising your product or service should be focused on the long term, too. That means focusing on building mailing lists of targeted prospects, either email lists or direct mail lists (both is better!).

You will still end up making some sales along the way, but over time you will have created a much more valuable long term business asset. Future repeated contact with your email and direct mail lists will cost you very little, practically nothing. And the relationships you build through regular contact will make you many customers and sales long into the future at near zero overhead.

So go ahead and start a real internet home business, but stay away from any "free home businesses" (masquerading as real businesses) that won't build real long term worth. You will save yourself a lot of grief, and you will end up actually getting what you want out of life.

About the author:
Ken Leonard Jr. can help you start
an Internet Home Business in just
a few weeks, using only free and
low cost tools and resources...

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The Perfect Home Based Business and How to Start
by: Michael Saunders

Day by day people scour the internet looking for a home based business to set them financially free. What happens more often than not is that people end in worse shape than when they started. Why you ask? The answer is not so simple.

The key to finding a home based business starts with knowing yourself. That means knowing what you are good at and what you do not do well. You must also be honest with yourself when doing this. We would all love to be perfect in every aspect of life but the truth is we are not and we have to accept this fact. This is important because picking a business in which most of the tasks that need to be done are your strengths will increase your chances of success.For example let's say you are not much of a talker. You do not talk much to people who you do not know and you keep to yourself usually. You are however extremely organized and love to write. It would most likely be in your best interest to be an article writer or ghost writer. They do not require you to do much talking or go to meetings all the time.

The next thing you need to know is the product or service that you will be offering. The more you believe in your product or service, the more you will sell. Now before I go on there is a handful of people in the world that could sell ice to an Eskimo or sell water to a fish but these people are the exception rather than the rule. For most of us if we do not believe in what we are doing we will not reach the level of success that we desire. People will be able to tell if you believe in your product or not. So if you are looking at a network marketing company try being their customer for a couple of months before you join the business. Once you try the product or try the service then you will know how you feel about it. On top of that you will be more prepared to answer question about it because you have become familiar with it.

Once you picked a business that relies on your strengths and a product or service you can believe in you have to choose what your budget is going to be. Remember that most home businesses take at least months before you really start seeing results off so it is important to keep within a budget until then. If you decide to join a mlm you may have the type of sponsor that says you should buy this or buy that it will really help your business. Remembers that you need to stay within your budget. If the recommended items are out of your budget ask your sponsor to rank the items by importance. This way you can stay in budget and get the items most needed first.

OK now you have your business, our product, and your budget now you are ready to start your business. Just remember that it is a business and should be treated as such. Running a home based business can be more difficult than running a traditional business. Running a business from home offers many distractions; Kids, TV , your bed, etc. You could have followed this guide perfectly but mess this up and you will not succeed. If you do not take it seriously you will just be wasting money and wasting time and since how most people start up home based businesses to have more time and more money you would be defeating the purpose. Make sure the home office is secluded so that when you are working you cannot be distracted.

Now that you have your business running you must market it. Marketing is how you get customers. Now there are many forms of marketing such as newspaper ads, flyers, TV ads, mailing lists, pay-per-click ads, power-linking, and many others. How you market your business is up to you. Each technique has its own strengths and weaknesses. Obviously you will want to keep your budget in mind when picking a method of marketing.

Diversify your marketing as much as possible, and remember... the more people that see and know your business the more business you will do.

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