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Easy Way for Newbies to Market Home Business
by: Leslie McGuirk
I began the journey of owning a home based business several months ago. Like many others, I found the task of marketing my business overwhelming and frustrating. Without marketing, you don't make sales, and without sales, you can't profitably run your business.

After spending countless hours on the computer and throwing many dollars down the drain, I learned one very important thing: You must combine mass marketing with a personal touch.

There are many great marketing tools you can use to achieve mass marketing including pay per click engines, placing ads, buying leads, banner advertising, and exchanging links just to name a few. While these methods can produce positive results, they lack the personal connection many new business owners need to build a true customer base.

On the other hand, personal touch methods such as emailing your family and friends about your new business can be a great way to start spreading the word, but this approach may not help you reach enough people to give your business the jump start it really needs.

So where did this lead this flailing entrepreneur? Message boards.

I initially visited message boards to get help with my marketing dilemma. In the process, I realized this was not only a place to exchange valuable information with other home business owners, but this was also a great place to market my own online business.

Not only did I find plenty of message board group members willing to give information, I found many interested parties for my own business. Soon, I realized that not only was I becoming a more educated marketing guru, I was introducing my new business to many new friends (and customers).

By joining message board groups, not only will you find a new outlet to advertise your business, but you will also build credibility among your peers.

Follow these simple steps to begin utilizing message boards to market your home business today:

1) Visit a search engine and do a search on message boards.
2) Click through to the message boards and search for forums related to work from home and/or your specific type of business.
3) Join a few message board groups. (Note: Some message board groups will allow you to post without being a member, but membership increases your credibility).
4) Post information about your business. Remember to give specific instructions about how to reach you including email address, Web URL, etc.

Message boards are an efficient and effective way to reach a targeted market with direct contact, and, best of all, they are free. As you will soon see, these message boards are quite powerful as there are thousands of subscribers who receive posts from message board groups in their email boxes each day.

Start joining message board groups now and take your home business to new heights!

About the author:
Leslie McGuirk is a CPA and holds a Masters of Business Administration. For additional information on home business and marketing ideas, subscribe to mailto:buckyshome@getresponse.com or visit http://www.buckyshome.comIf you are interested in getting a free website to market your own home business, visit http://www.buckyshome.com/pips.html


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The Perfect Home Based Business and How to Start
 by: Michael Saunders

Day by day people scour the internet looking for a home based business to set them financially free. What happens more often than not is that people end in worse shape than when they started. Why you ask? The answer is not so simple.

The key to finding a home based business starts with knowing yourself. That means knowing what you are good at and what you do not do well. You must also be honest with yourself when doing this. We would all love to be perfect in every aspect of life but the truth is we are not and we have to accept this fact. This is important because picking a business in which most of the tasks that need to be done are your strengths will increase your chances of success.For example let's say you are not much of a talker. You do not talk much to people who you do not know and you keep to yourself usually. You are however extremely organized and love to write. It would most likely be in your best interest to be an article writer or ghost writer. They do not require you to do much talking or go to meetings all the time.

The next thing you need to know is the product or service that you will be offering. The more you believe in your product or service, the more you will sell. Now before I go on there is a handful of people in the world that could sell ice to an Eskimo or sell water to a fish but these people are the exception rather than the rule. For most of us if we do not believe in what we are doing we will not reach the level of success that we desire. People will be able to tell if you believe in your product or not. So if you are looking at a network marketing company try being their customer for a couple of months before you join the business. Once you try the product or try the service then you will know how you feel about it. On top of that you will be more prepared to answer question about it because you have become familiar with it.

Once you picked a business that relies on your strengths and a product or service you can believe in you have to choose what your budget is going to be. Remember that most home businesses take at least months before you really start seeing results off so it is important to keep within a budget until then. If you decide to join a mlm you may have the type of sponsor that says you should buy this or buy that it will really help your business. Remembers that you need to stay within your budget. If the recommended items are out of your budget ask your sponsor to rank the items by importance. This way you can stay in budget and get the items most needed first.

OK now you have your business, our product, and your budget now you are ready to start your business. Just remember that it is a business and should be treated as such. Running a home based business can be more difficult than running a traditional business. Running a business from home offers many distractions; Kids, TV , your bed, etc. You could have followed this guide perfectly but mess this up and you will not succeed. If you do not take it seriously you will just be wasting money and wasting time and since how most people start up home based businesses to have more time and more money you would be defeating the purpose. Make sure the home office is secluded so that when you are working you cannot be distracted.

Now that you have your business running you must market it. Marketing is how you get customers. Now there are many forms of marketing such as newspaper ads, flyers, TV ads, mailing lists, pay-per-click ads, power-linking, and many others. How you market your business is up to you. Each technique has its own strengths and weaknesses. Obviously you will want to keep your budget in mind when picking a method of marketing.

Diversify your marketing as much as possible, and remember... the more people that see and know your business the more business you will do.

Copyright © Michael Saunders http://www.InformationOrganizers.net

 

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