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Patent Pending Technology takes guess work out of selecting a new hair style

by: Perriann Rodriguez

Do you feel like you�re playing Russian Roulette when it comes to selecting a new hair style? The days of pouring thru magazines and hair style books in search of just the right hair style may soon be over. Gone will be hair cut style, perm and color disasters and the stress-filled anticipation of getting a new hair style.

A company based in Christchurch, New Zealand, Stellure has developed the world�s-first hair makeover software technology that can create a 3-dimensional model of your face so you can see what a hair style will look like from all angles. Users of the software can simply upload one or two photographs of themselves so that their own 3D model can be created. Various hair styles are suggested based on hair density, hair length and face shape. The software has been developed as a web application that is available 24/7 online at www.stellure.com . The software application is very user-friendly and has a free face shape trial to check out!

Today, we will have a brief question and answer session with Stellure CEO- Daniel Sim Lind, in Christchurch, New Zealand.

Welcome Daniel!

Question: What are some of the primary factors that led to the development of Stellure.com?

Answer: Initially we planned to develop a 2D hairstyle makeover product much like the ones that have been in the market for years. After working on the idea for a while it became obvious that no-one can really know whether a hairstyle will suit them with only the font view to judge by. I really wanted to develop a tool, not a toy.

A lot of people choose their hairstyle based on what looks good on someone else, but I wanted people to be able to see what would look good on them. A jagged or blurry front view just isn�t good enough. So, we set about developing Stellure, and after more than a year of development and technical innovations here we are.

Question: What is the significance of the name Stellure?

Answer: Stellure is a conjunction of style and allure � something that I am sure that every women wants their hairstyle to reflect.

Question: What is your background? Experience?

Answer: Our management team comes from backgrounds in product development, technology and marketing. In the past we�ve worked on several successful technology companies, and their products have received excellent reviews on CNN and BBC World and in PC World, the Wall Street Journal, Washington Post, Sydney Morning Herald, Melbourne Age and many others.

While we knew we had the expertise to create great technology, we wanted Stellure to become a leading fashion company, so we hired stylists who had backgrounds in film and television and teaching.

Question: Why did it take almost a year to develop the technology? What steps were involved?

Answer: The whole project was uncharted territory. We encountered hundreds of individual barriers that we had work out how to overcome. Because we wanted to make Stellure really easy to use we had to hide how complex the technology is, and that made it even tougher to develop. Although it may look effortless on screen, the technology driving Stellure is a world-first. In fact, we have patents pending on many aspects of it.

Question: What makes your makeover software different than other hair visualization software programs currently available on the Internet?

Answer: Stellure is the only makeover software that allows you to see yourself in 3D. This is really important because it means you can check out new hairstyles from every direction. Our hairstyles aren�t just cut out of magazines and then stuck on top of a photo of your face. They�re high-resolution images allowing you to see the individual strands of hair. Each Stellure hairstyle is based on a series of photographs of a real hairstyle.

We can also create a 3D model of your face based on just two photographs, which allows you try on all the styles in our growing catalogue and see how they would look on you. It�s quite amazing the first time you see yourself in 3D like that.

We�ve also got a Face Shape Wizard that helps you to objectively determine your true face shape. That�s another world first. You can forget what your Aunt Mabel told you when you were little, or trying to guess by looking in the mirror. The Face Shape Wizard takes you through it step by step � no more guess work!

Question: Were there other salon professionals that helped with the development and direction of the makeover software?

Answer: Besides the initial set of stylists we brought in, we�ll be bringing in new talent all the time to contribute to each new collection. Having industry leading stylists on board is absolutely essential to Stellure meeting its full potential. Stellure will never be �finished�. We�re constantly adding new features and collections, and that requires ongoing contributions by the hair industry pros.

One of the big features that�s been widely requested is color tinting. We�ve got a new lifelike tinting system that�s just getting the finishing touches. When that comes out you�ll be able to see every style in a range of colors.

Question: How many hair styles and types are available at stellure.com?

Answer: We�ve only just recently launched Stellure, so we�re really excited to be able to announce that our first general collection of 147 styles is now available. This first set includes a wide variety of styles to meet the needs of as many people as possible. There�s everything from dreadlocks and prom styles to elegant, business, and everyday styles. We�ll be releasing new general and specialized collections soon.

As you can imagine, each style is very time-consuming to create in 3D. At the moment we�ve got 6 and 12 month memberships available at very low prices. As the catalogue grows the price will have to rise. The idea is that those people who get in early can enjoy all the new styles and features that we add over the next year at no additional cost. They�ll also be able to renew their membership at that same price. We really want to reward the people who support us early on.

Question: Does the makeover software address different cultures and corresponding country-specific hair styles? I.E. Japanese, Asian, African American, White, Hispanic, Arabian, etc.

Answer: Yes. Both our 3D models and hairstyles are designed to be appropriate for different cultures and ethnicities. In the future we�ll be adding specialized collections for different regions.

Question: What about different age brackets and gender? I.E. teens, children, men

Answer: Stellure is presently designed to cater for women from age 12 and above. We�re working on the men�s service, which should be available in the next 6 to 12 months.

Question: Do you plan to partner with beauty salons around the world so that the salon can offer this service to its clients?

Answer: We are currently working on the development of a special salon version of Stellure. The feedback we�ve had from the salon industry is that they want Stellure in their salons ASAP. We�re going as fast as we can to get the salon version ready for release.

Question: In conclusion, can you offer some advice to anyone considering a new hair style

Answer: Choosing a hairstyle is a really important decision as it can seriously impact how you feel about yourself. While it�s fine to base your style on one that looks good on someone else, what works for them may not work for you. Our aim is to make it possible for you to find out what will work for you, before the first cut is made. It�s really important that what you have in your head is the same as what your stylist is imagining. A picture is worth a thousand words, so a Stellure style print-out can make it much easier to communicate your dream style. A talented stylist who really understands what you�re after is a great asset.

Thank you Daniel for speaking with us today about your exciting makeover software.

You�re most welcome. This is a topic that I�ve become passionate about, and I�ve really enjoyed having the chance to talk with you and your readers about it.

About the author:
Perriann Rodriguez is the founder of --the place for World Class Hair Styles + Beauty Salons. She is listed in the 2004 Who's Who of Executives and Professionals and the U.S. Register of American Writers.

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10 Great Hair Care Tips
by: Darla Di Grandi-Aguilera

If you watch the tabloids, you know that even the stars have bad hair days. It just seems that when the professional stylists are out of the picture, it is inherently human to have a less than glamorous mane. But you can do your part to stay ahead of the battle by following these great tips for hair care.

1. Use a professional conditioner that is formulated for your specific hair type. While you can skimp a little on the shampoo, a good, professional conditioner is a must have. Look for products in salons that are customized for your hair type. For instance: If you have color or a perm, choose a conditioner that is for chemically processed hair. And stay away from those all-in-one shampoo and conditioner combos.

2. Choose a cut tailored to your face and body shape. The number one mistake that people make when choosing a new hairstyle is to pick a style based on popularity rather than how it will enhance their features. Always choose a new cut based on how it will enhance or detract from your facial features and build. If you have broad shoulders, choose a full-bodied cut over a close cropped head hugging doo.

3. Don�t forget your UV protectants. Just as your skin gets damaged by wind and sun, so does your hair. To combat this, look for finishing products such as mousses, gels and sprays that block UV rays.

4. Keep your appointments. Did you know that your hair will split faster than it will grow? You need to get a trim every 6 to 8 weeks, even if it�s just a micro trim. A good hairdresser makes them good because they know what to leave on the head, not take off.

5. Leave chemicals to the professionals. There is a reason why beauticians need to go to school to learn how to handle chemicals and hair processes. You can do irreparable damage with these products even if the package says that it�s way easy. And even if you don�t make your hair fall out, you could end up looking like a clown and paying a stylist big bucks to fix your mess. (Note: Most stylists charge double the rate for corrective color than they do for normal color processes)

6. Get color for interest and body. Every cut needs a little bit of color to make it truly breathtaking. No matter whether your taste is subtle or dramatic, you can add interest and volume to your tresses with a color process. Highlights, lowlights, all over color, gray coverage, you name it, it�s all good for your look.

7. Do weekly conditioning treatments. Even if your hair is extremely healthy, it is constantly on the attack from wind, sun, cold and heat. During the summer months, your hair is battered even more when it absorbs chlorine and other chemicals from your pool.

8. Get an ionic ceramic flat iron. Instead of frying your hair with a conventional metal plated flat iron. Straighten your tresses, add shine and infuse moisture with one of the a negative ionic flat irons. We personally use T3 irons for all our work.

9. Choose your styling products wisely. Avoid products that leave build-up on your hair. If you see white gunk, that means that your product is not water-soluble and may be coating your hair shaft. Build-up causes limpness, breakage and inability to curl not to mention the white flakes.

10. Did you know that if you use a towel after your shower to dry your hair you are causing split ends and adding static electricity to your hair. Don�t rub the towel back and forth over your hair, scrunch the towel around your hair like your would scrunch crackers in your soup.

While all of these tips won�t make you look like you�ve hired a personal hairdresser, they will help you look the very best that you can each and every day. When it comes to hair care, remember that you wear your hair everyday. Now isn�t it worth the time, effort and money that it takes to keep it looking spectacular?

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