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Your Online Home-Based Business Can Lead To Search Engine Stress

by: Kirk Bannerman

By Kirk Bannerman

As a member of several search engine optimization forums, I
have recently noticed (especially since Yahoo recently decided to
try their hand at competing with Google) that the stress level of
many webmasters has gone way up. This applies not only to
webmasters involved in Internet-based home businesses, but to
webmasters in general.

Additionally, it seems that many people that are in the business
of search engine optimization (SEO) are, with good reason, going
completely bonkers. As Google came on the scene in 1998 and
quickly dominated the search business, website optimization
became largely a game of shooting at a single target, namely,
pleasing Google...for all intents and purposes, Google became the
"800 pound gorilla" of the search engine business.

Since the advent of search engines (particularly Google) spawned
the whole SEO business, I guess its only fair that the search
engine industry can once again turn the SEO business on its ear,
and it seems now to be sort of a cat and mouse (not desktop)
relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably
Google, Yahoo, Microsoft and Ask Jeeves) in the search engine
business, but they are all adopting different and frequently
changing algorithms for determining the ranking positions for
websites.

The current game is that webmasters are trying to
figure out how the various search engines perform the rankings
and, on the flip side, the search engines are striving to be
unpredictable to those webmasters and SEO firms.

For those people using websites to promote home-based businesses,
it can be stressful constantly trying to determine "what the
search engines want" and agonizing over every downward
fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will
fluctuate frequently and will not be at all consistent from one
search engine to another. It will be quite common that for a
particular search term a website might suffer a drop in position
ranking for search engine "A" and an increase position ranking
for search engine "B" at essentially the same point in time.

Rather than stressing out over every position ranking "wiggle", a
better approach might be to just focus on "what do visitors to
my site want?". The search engines are striving to give their
users a quality (relevant) search experience and if you are
focused in giving visitors to your website what they are looking
for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the
needs of the website visitors you are seeking to attract, rather
than chasing the frequently changing ranking algorithms of
several search engines. Focus on a single target instead of
chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search
engine advertising is a completely different situation.

About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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