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Winning the (r) Google AdSense War

by: Willie Crawford

Some owners of content sites are earning four and even five-figure incomes per month selling "nothing." They're doing this by selling their targeted traffic to other websites through Google's AdSense program.

If you're not familiar with (r)AdSense, it's where (r)Google pays website owners ("publishers") to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers' sites.

Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs.

The "industry" is mature enough that seminars are even held that teach how to best monetize your content sites. I'll be attending a seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005, that has this very focus. You can read more about it at: http://WillieCrawford.com/new-orleans-seminar.html

Since MOST people I've communicated with aren't earning four or five-figure incomes per month, let's examine how you increase your chances of earning these amounts.

First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 - $50 per click... just to get visitors to their websites. Obviously, these visitors buy "things" on these websites that make it worthwhile to pay that much for the traffic.

In case you're wondering what keywords any "sane" marketer would spend $50 on a single click for, read on...

Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.

I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn't it makes perfect sense to create sites that attract visitors with a high value-per-visitor?

You can grab a copy of my list along with a few personal notes on how to monetize these high-value keywords at: http://9000TopPayingKeywords.com

The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don't want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people :-)

It makes economic sense to build a site around topics where people are actually spending money already.

It makes sense to target a market where people have money to spend - and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It's all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.

When setting up content sites, it's important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers' ads in order for their program to work.

It's a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from "junky" or "spammy" sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google's customers to their ever-growing competitors.

Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google's Blogger.com they even have the AdSense invitation "programmed" into the signup process.

So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers' revenue stream? You build high-quality content sites that focus on niches where people are spending money. It's as simple as that. You let those already doing it teach you what works best - it's a easy as that!

About the author:
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet
entrepreneurs since late-1996. Grab a free copy of
his comprehensive, 20-Lesson Internet Marketing
Success Course now at:

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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