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Multiple Methods for Cultivating Inbound Links to your Website

by: Bill Platt

UNDERSTANDING THE VALUE OF INBOUND LINKS ON YOUR WEBSITE

Besides search engines, the next most common way people move from one website to another is through links on other sites.

The reason that the Internet is often refered to a the "Web" is because it exists so much as a web of links running from one site to another in a maze more complex than the spider web from which it is named.

GETTING YOUR LINKS ON OTHER SITES

If you submit your site to search engines, provided you get good results on the keywords being searched for, you will get good results.

If you write articles that will be published by ezine publishers and webmasters, then the externally placed links to your website through your resource box can be very profitable. The resource box is an "about the author" paragraph, that you will attach at the end of your article.

If you are willing to share a certain amount of your profits with others, you can set up an affiliate program for your offerings, and then you can rely upon your affiliates to provide your inbound links for you.

If you participate in online forums dedicated to a certain topic, then your links placed with your signature can be very effective.

If you leave reviews for others to read on sites like Amazon or Cnet, then you will find a certain number of click-through's (CTR's) to your website.

If you sign guestbooks with your own link in place, you might be a little disappointed by your results.

If you use Free For All (FFA) pages, you will certainly be disappointed. The reason for the failure with FFA pages is two-fold. First, your link will be placed on an external site that rotates links. Your link may only be in place for ten minutes or two hours. Secondly, your link is often placed on a page that will likely never be seen by human eyes.

THE YIN AND THE YANG OF THE INTERNET

The Internet is a prime example of the benefits of the Yin and the Yang. What goes around, comes around.

The truth is that if you help others, others will help you.

If you provide outbound links on your site to resources that are not on your site, people will flock to your site to find the resources they are looking for.

What is more, if you provide a good resource to others, then webmasters, reviewers and publishers will be lining up to tell their people about your website. Thus, giving you more inbound links.

BEWARE THE DEAD END

If on the other hand, you construct your website as a dead end, you are bound to fail.

People who do website reviews and publish ezines do not tell their followers about dead end sites. The value of a single website is drastically reduced by a lack of outbound links.

After all, no one person is so brilliant that they can deliver everything their visitors want.

By the very nature of dead end sites, they will not be linked to by others, so their success or failure is entirely reliant upon search engine and email success.

If the owner of the dead end site does not send out tons of email advertising and it does not have good placement in the search engines, then the site will not turn big profits.

GOOGLE PAGERANK (PR)

Besides traffic earned by inbound and outbound links to a website, one should also consider ranking schemes like the Google.com PageRank scheme.

Because Google wants to provide their users the very best in information from their search results, Google employs a program called the Google PageRank. The basic premise is to provide a rating for a given website, based in part on the value of the content on the website, and more so, based on how many external sites with a PageRank of four or higher actually link to the given website.

To review the Google PR for any one domain, one must use the Google Toolbar ( http://toolbar.google.com ) in their Internet Explorer browser.

INBOUND LINKS ARE CRUCIAL

In order for a site to get a good Google PageRank, the site must have inbound links from other rated sites.

Let us return for a moment to the dead end site. We have already shown that the dead end site that has no outbound links, will very likely have few inbound links, if any.

When a site can boast of no inbound links, then the webmaster can rest assured that their likelihood of getting a good Google PageRank or decent Google Ranking is almost nil.

In order to build one's inbound links, they should strongly consider employing outbound links also.

PROTECTING YOUR INTERNET ASSETS

Most people who build dead end sites do so from a fear of sending their hard earned traffic to another domain.

Given the short attention span of many surfers, we always have to be concerned that redirected traffic may never return to our websites.

In order to protect your hard work and losing the distracted surfer, you should always place a target="_blank" inside of the href tag for all outbound links on your websites.

This ensures that a person who clicks on an outbound link will see the new page in a new browser window. So, once the surfer has reviewed the new site, they will have to actively shut down the browser window that your website still resides in.

This is extra special good news for people who have provided a great resource for web surfers. The more valuable a website is considered to be as a resource, the more likely that the web surfer will bookmark the website for future use.

BROKEN LINKS ARE NO GOOD

Some people have ventured to provide reviews of external sites or to publish articles that are targeted to their marketplace, but they have provided the information with broken links to the external sites.

This method serves no real protection for the webmaster, since the search engine spiders and publishers know that all of the outbound links return a "404 error, page not found."

A phony resource is not really a resource at all.

BUILDING YOUR INBOUND LINKS

To ensure the success of your website, you need to get to work building both your inbound and outbound links for your website.

Remember. What goes around comes around. Honor will bring you many rewards.

About the author:
Bill Platt is the owner of
Bill has been a major player in the reprint article distribution industry since 2001. Bill owns a large number of the email article distribution channels that are used to send articles to publishers and webmasters who are seeking reprintable content. Many of his resources have been available since early 2001.

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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