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Internet Visibility

by: Jeffrey Mason

The definition:

Dictionary.com says that visibility is the fact, state, or degree of being visible and says that the internet is an interconnected system of networks that connects computers around the world via the TCP/IP protocol.

From these definitions we can then construct that internet visibility is the fact, state, or degree of being visible on an interconnected system of networks that connects computers around the world via the TCP/IP protocol.

The numbers:

Clickz.com projects the number of worldwide internet users to be 1.07 billion by the end of 2005, which includes 140+ million active Americans. Projected growth for 2007 is to hit 1.3 billion

According to an article at addict3d.org which offers a way to find out the index volume of Google using a negative value, Google currently has over 9.5 billion web pages indexed. This has grown considerably since the just over 8 billion reported by Google only a short time ago.

So with using the above statistics we can see the growth rate of internet users is roughly 11% per year and the growth rate of search engines page index�s (using the most popular search engine Google as revealed by Clickz statistics for January 2005) is over 20% per year.

In 5 years, if these statistics remain consistent, there will be approximately 1.8 billion internet users and over 23 billion pages indexed at Google.

The end result:

By combining our definition with our statistics and slightly modifying our statement we can now say that internet visibility is the fact, state, or degree of being visible on an interconnected system of networks growing at a rate of 20% per year that connects computers around the world which is growing at a rate of 11% per year via the TCP/IP protocol.

So by loosely applying the above statistics to a popular search term like realtors we can come up with this example:

Search Engine = Google.com
Search term = Realtors
Search Results 2005 = 15,500,000
Projected Search Results 2010 = 38,568,960

If you think being found on the internet is difficult nowadays, imagine 5 years from now!

The solution:

Increase your internet visibility by doing these 2 things:

1. Be as specific and as precise as possible when it comes to advertising yourself on the internet. It is a much better idea to compete locally for over 90% of businesses and groups since most of the products and services offered are local anyhow. By being more exact with this information the people coming to your site will be happier and you will get a higher return on investment from your website.
2. Join a team or affiliation which supports each other. One of the most basic lessons in life is two heads are better then one. Outside of the internet most businesses join their local chamber of commerce or other groups/affiliations for support, ideas and assistance to help themselves grow but for some reason when it comes to the internet they feel they must do it on their own. If anything, on the internet you need support from colleagues more then ever.

Tops in America (www.topsinamerica.com), a new and exciting website focused on helping businesses increase their internet visibility, gathers thousands of businesses from all across the United States all supporting one another on the internet by creating a network of businesses that are all interested in increasing their internet visibility. Unlike directories or search engines, Tops in America is a location specific listing of the top ten businesses in specific locations all across the US. With only ten spots available in each category and in each location, web patrons will find location specific listings of respected businesses offering the products or services they are looking for while businesses benefit from specific traffic being sent to their site on a steady basis bringing them new and valued customers.

Businesses win and Web Surfers win.

If you are a business owner wanting to learn more about this opportunity you should visit the Tops in America Business Center (www.tiabusinesscenter.com).

In upcoming articles look for the reason search engines fail to deliver and the power of a brand on the internet.

For questions and comments please feel free to e-mail me at:
jrmason@novatexsolutions.com

Jeffrey Mason
President
Novatex Solutions

About the author:
Jeffrey Mason is the President of Novatex Solutions, a Houston based Internet Marketing and business solutions firm. With over 7 years experience in the field of Internet Marketing, Jeff has teamed up with Houston business tycoon John Emmitte and in doing so has married over 40 years of hard core business with explosive and aggressive Internet Marketing. This combination is breathing new life into many businesses in the Houston business community.

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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