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Google
If You Could Submit Just One Page to the Search Engines Which Should It Be?
by: John Gergye
Copyright 2004 John Gergye

Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you’ll see offers to submit your site to a scadzillion sites for some low nominal fee.

Yeah right. It’s enough to make Pinocchio's nose grow!

Because it’s just not true. Basically there are really only three search engines that count. Google snags more than 60% of all searches. Yahoo 23%. While MSN search has less than 10%. Which leaves a bit over 5% for the remaining scadzillions to fight over.

So don’t fall for the line those snake oil salesmen would have you believe. You know? That submitting to all known search engines will have the bots lining up like addicts at a methadone clinic to get at your site. With traffic following your high search engine rankings shortly thereafter.

Besides it's not even necessary. Since if you have just one link from a site already in Google or Yahoo those bots will find you. Sooner or later. Making it safe to keep your wallet securely in your pants or purse.

Now I tell you all this knowing there may be one exception. But only for those who insist on submitting out of some sense of leaving no stone unturned.

If that's you, do you know which one page might be the only possible exception to the "It Ain’t Necessary to Submit Your Site" rule?

Let me cue up the Final Jeopardy music while you ponder that.

Give up?

Okay, I’m talking about your site map. Reason being your site map points the bots to the promised land of all pages from your site. Or should.

Given that let me make this site map submission thing super quick and easy.

First to insure the bots can’t help but find yours, put a link to your site map in the footer of every page on your site. That’s right, EVERY page. This way no matter which page the bot lands on first it can’t miss your site map. And in turn follow it to all the pages of your site.

But wait. You gotta have a site map to submit a site map, right? Well then, here’s a nifty little site map generator that should be good enough to get you started.

http://www.netroglycerine.com/sitemap.html

It gets high marks from me because it works and it is available at no charge.

Here’s how it works.

Enter your URL. Click none of the check boxes. Then hit ENTER on your keyboard since there is no start or run key on the page. Then right before your very eyes, in seconds, one general issue site map will appear.

Next "View Source". Cut and paste the code into your page template and away you go. One quick and dirty site map ready for submission. Or you can edit it a tad to clean it up a bit.

Oh and if you aren’t enamored with that approach here are some other suggestions. Both free and for fee.

http://www.site-map.co.uk/build-a-site-map.html using Xenu Link Sleuth
http://www.searchbliss.com/site-map-generator.htm
http://www.sitemappro.com/
http://www.xtreeme.com/sitexpert/

Finally submit your site map page to Yahoo, Google and sooner or later MSN search once it’s unveiled. To help with that here’s the links:

Yahoo http://submit.search.yahoo.com/free/request
Google http://www.google.com/addurl.html

Anyway, whether you use a tool to shave hours off the process or feel compelled to create your site map by hand, submitting a site map is a once and done deal. Do so and sooner or later a hapless search engine bot will be assigned to check out the page you submitted. When it does it will think it hit web pages paydirt and get busy indexing all pages in your site.

There. Now you know which page, if any, to submit where.


About the author:
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtmlOr test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/and get the free special report "Coming Out On Top".


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 5 Ways Google Will Help You With Your Traffic
 by: Tinu AbayomiPaul

If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site’s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn’t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It’s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase “Google can show you the following information for this URL”.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There’s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called “Driving Traffic”, the other “Converting Visitors.”

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn’t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

Copyright 2005 Tinu AbayomiPaul


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