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"If an RSS feed is the Yahoo backdoor, is a Blog Google�s?"

by: Tinu AbayomiPaul

Copyright 2004 Tinu AbayomiPaul

Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?

Well, let�s take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.

Yes, you read right, in less than 24 hours. Under certain conditions, the search engines actually want you to succeed at this.

I�m aware that these statements may cause some controversy, but that won�t make them any less factual. Since September, Google has been set up to show you proof of this, which we�ll go over in part two. My new blog has been spidered and indexed daily since it was created.

Not only is this possible with your blog, the way that blogs are set up make them one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you, is in understanding which conditions have to be met first.

And we�ll come back to that shortly. First let�s talk about what�s typically wrong with the process most people take to get their sites listed.

Most people submit their sites to Google and wait six to eight weeks to see if they were included. Other people know that the fastest way to be spidered is to leave your link at a site that is already getting spidered.

But even among those people, when they don�t see their site in Google exactly the way they�d like, they give up, and say it didn�t work.

So what went wrong?

The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.

You may think that if you study all the search engine tricks, you�ll have the traffic from the search engines and it will then follow that yours will be the site people come to for the keyword they want, which in turn, will get 1% of those people to buy what�s at your site.

If you think that, I�m not here to tell you that you�re wrong - sometimes that works. I�m just saying that there are other easier, faster, less expensive ways. Some of them only have subtle differences from the way you know.

The truth is, even if we could somehow reverse engineer the secret Google algorithm, it periodically changes. So mastering that system would be temporary, even if you could do it.

Did you know that you don�t even need the traffic for your most desired keyword to be successful? You just need some targeted traffic that converts well. Some of the most financially successful sites generate amazing profits in the tens or hundreds of thousands with a few hundred or thousand visitors every month.

The method I most suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill. It is faster, more effective and involves far less effort.

You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let�s look at the facts, and see how blogs align themselves more closely with one of Google�s purposes as a search engine.
Here's what you need to keep in mind:

1- if you get your site�s link in the path of the search engine spider or robot of your choice, in this case Googlebot, if may follow it.

2- the way to get it to follow the link is to make sure it can �see� your link

3- if your content fills a need that the search engine�s database of links has, it will include your link, and,

4- if your link fills a deficit better than any other site, in accordance with Google�s secret formula or algorithm, it will rank your page well.

So now, the only missing component necessary to our success is now finding out how to be the best site Google finds for a category that has a deficit.

One of the strengths of Google, as perceived by people who like it, is the vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.

It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on the web today are in blogs, as well as their corresponding RSS or Atom feeds.

A blog�s very function is to contain constantly updated focused content, on one topic or field.

When blogs first started, the topic was often a person�s life. Business blogs, instead, are updated records of a certain kind of information relevant to an industry, a company or a topic, aligned with the interests of their visitors.

So you need to know the following things in order to get your blog included on Google�s search engine results pages.

� Where to leave your link so that it will get spidered
� How to make sure Googlebot sees your link
� How to set up your blog so its content fills a deficit
� The best way to make sure your blog does this better than other sites.

There�s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We�ve run out of space for the moment, but part two picks up with the specifics of how your blog needs to be set up and how to determine exactly where Googlebot can find your link.

About the author:
Read part two of this article at or to find out how you can learn exactly where to leave your blog link down to the time of day.

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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