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Four Sure-Fire Ways to Generate Targeted Traffic to Your Website

by: Chris Coffman

(c)2005 Chris Coffman

You�ve probably heard hundreds of different ideas on
increasing your website�s traffic. Unfortunately, many of
these ideas such as traffic exchanges are completely
useless and will never deliver the type of targeted traffic
you need to succeed online. However, there are proven
methods you can use to develop a steady stream of hungry
buyers. Most are very simple, and a few are completely
free. Here are four sure-fire ways to generate targeted
traffic to your website.

1. Traffic Equalizer

Traffic equalizer is a powerful piece of software that
generates thousands of keyword rich web pages to promote
your website.

Here�s how it works:

After developing a list of keywords related to your niche,
you upload your keyword list into the software along with
the advertisement for your website. Traffic Equalizer will
create one search engine friendly page for each keyword you
enter. As you can imagine, you�ll soon have thousands of
targeted links to your website. This will not only increase
your Google page rank, but also deliver a constant stream
of new traffic.

Many people are now using the software not only for their
own websites, but also for promoting affiliate programs. No
matter how you use it, it will definitely increase the
amount of people visiting your website.

2. Google AdWords

Google is the most popular search engine on the internet
and by tapping into their popularity you are able to
establish a new avenue of traffic. Within their search
results, Google allows you to place a three line ad for
your product or service on the right side of the page. For
as little as .05 a click, your ad will show up on the first
page of search results. This is a fantastic way of
targeting people who are interested in your niche. AdWords
is especially useful if you�re selling an informational
product.

For more information on the AdWords program, be sure to
visit Google�s website:

http://www.google.com/ads

3. Content is King

There are millions of websites on the internet today but
very few offer quality content. Search engines love
content, and they will reward you for providing it. The
secret to success with content based websites is research.
You�ll need to uncover popular keywords related to your
niche and then write articles focused on those keywords. As
the search engines spider your website, they�ll notice that
you�re not only providing keywords but actual content.
You�ll soon see your website rising in the search engines
and a consistent increase in traffic.

If you have trouble writing your own content, there are
quite a few writers that will write the information for
you. Visit Google.com and do a search for �content
writing.� Many of the popular internet marketing forums
will also have people offering to write content at a
discounted rate.

4. Write Articles

Articles are a great way to advertise your product or
service and create back links to your website. Informative
articles are generally picked up by ezine publishers and
delivered into their subscriber�s inboxes. You�ll instantly
have thousands readers viewing your article. You�ll want to
create interest by writing an appealing ad for your website
and placing it inside your resource box. When a large ezine
owner publishes your article, you can expect a wave of
visitors who are eager to purchase your product or service.

Articles also create back links that increase your
Google page rank. This will lead to higher rankings in the
search engines and an increase in search engine traffic.

Don�t underestimate the power of each of the four methods.
Google AdWords will deliver instant traffic while the
others will slowly build overtime. The key to success is
staying with one or all of them until you�re successful.
And before long, you�ll have soon forgotten the time when
your website had little or no traffic. Now go out there and
build your traffic!

About the author:
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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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