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A Home Based Business Modeled After Google

by: Gobala Krishnan

Copyright 2005 Gobala Krishnan

Probably the most exciting company to not only survive, but come out strong out of the dot-com crash of the late 90's is Google Inc (http://www.google.com). Having started out small as a company operated in the garage of a friend and employing a staff of three, Google's meteoric rise to a top name on the Internet is not really that perplexing when we analyze the core strengths and policies of this company.

I am a super-fan of Google. I am also a fan of studying success so that I can learn from it. Here are a few key points that you, as a home based business entrepreneur, can learn from Google:

1) Capital Isn't Everything

It may be hard for the newcomer to the home based business scene to swallow this fact. After all, more capital investment would mean more money to spend on advertising and building a home business. Its tempting to think how your business would be right now if you had, say $100,000 to start with, instead of the meager $1000 you scrambled to get from selling things around your home.

But here's one thing more important than capital - ingenuity. Ingenuity involves making the best of the resources available to you, making every advertising dollar count, and treating every customer or prospect invaluable to your business.

Capital in the wrong hands, in the hands of an inexperienced entrepreneur or marketer, is just a waste of money. Ingenuity, on the other hand, can turn a $1000 capital into a thriving business. And yes, when you get the ingenuity part right, then whatever extra capital you get would be worth so much more.

2) Differentiate and Win - Think Outside the Box

Innovation, ability to think outside the box and a willingness to test ideas and make mistakes is the trademark of any truly successful company, especially in Google's case. Recently when Google's Gmail (http://www.gmail.com) was launched, many ISPs and email providers were scrambling to offer more space to their free email accounts, simply because Google offered 1G of space. What they didn't get, however, was that Gmail was more that just about space.

So how did Google differentiate? They turned what would otherwise been just another email service into something much more. It is, as any user would be able to testify, the best way to store, organize and find information contained in emails. Keeping track of business responses and follow-ups is a breeze with Gmail. Try it yourself if you cannot believe that statement.

Many home based business entrepreneurs, especially the ones involved in network marketing, shiver at the word "saturated". In a network marketing environment it may dawn upon every person, at one point or another, that there are many others with products and opportunities that are similar to theirs, and the products that they are expected to sell may be in the highly competitive industries. I felt that way once too, but here's the real question - what can you offer?

Not too long ago a friend of mine, after completing her course on cosmetics, offered free facials and beauty consulting to promote cosmetic products sold by her network marketing company. By doing things most people were not doing at that time, she simple blew the competition away.

So what can you contribute to your home based business to make it different, to make it stand out from the crowd?

3) Give Your Customers Exactly What They Want

The success of Google's AdWords (http://adwords.google.com) and AdSense (http://adsense.google.com) is due to this simple fact - they gave advertisers exactly what they wanted. Marketers wanted a quick, results based, and dynamic advertising tool, and they got Adwords. Website owners wanted more advertising revenue, but did not want the hassle of maintaining it over the hundreds of pages that they have, and they got Adsense.

Its a pretty simple strategy - understand what your customers want and give it to them!

My ex-sponsor in my old network marketing company used to say that in order for me to move their nutritional supplements, I had to teach people that supplements can prevent many hazardous illnesses. Prevention is better than cure. But here's what I learned in a few years - the majority of people are looking for cures, not prevention. Most of the people I met in Malaysia are looking for a cure to sleeping disorders, a cure for fatigue, a cure for arthritis, and so on.

Sure, it may be a noble deed to educate people about prevention, but the world does not always work that way. The majority of people look for a home based business only when they get retrenched, when they run out of savings, or when they retire. So why not make your recruitment efforts match this need? Why not develop your niche market based on this category of people?

Instead of teaching them about residual income and the power of duplication which they are not interested in, wouldn't your message be more effective if you taught them how to earn a comfortable retirement income, or how to replace their current income instead?

The point is this - as a home based entrepreneur you must understand your target market's need, and serve them well. You should focus on being the best in providing the cure, not the best in preaching about the prevention. Focus on customer needs, and they will flock to you.

4) Are You Having Fun?

Everything about Google spells fun. But don't get me wrong. They are probably the most innovative company at the moment.

The fact that they can present their complicated technology in such a simple way to end-users is an act that every company can envy. Have you ever heard anyone complain about Google search being too complicated to use? Yet as an Internet marketer I can go crazy trying to understand the complexity behind the simple white page and squiggly logo.

Leave the complexity of a home based or network marketing business behind the scenes. Teach people how to have fun, while achieving goals and building their business. Show them that you are having fun yourself, and they will buy, they will join, or at least tell someone else about you, and your exciting business.

When you're having fun, it will not seem like work at all. Everyone could use a little fun in their lives, don't you think?

5) Focus on Your Core Competency

Yes, this is another phrase that is thrown around in the business world, but how many entrepreneurs actually practice it? As a home based entrepreneur, you may find the need to explore other sources of income. There's nothing wrong in that, but here's the catch - don't go where the money is, especially if it's not related to what you're doing.

Many people tend to find other sources of income that is totally unrelated to their main home business. As a result of that, they become an expert in nothing, and they become the best in nothing. If you make custom furniture at home, why take a job at a fast food chain to make ends meet, when you can explore other ways to make money out of your core competency? Having woodworking workshops, writing a 'how to' book on woodworking, or even a sales job at a furniture outlet can make good sources of additional revenue, while building your name and expertise on your core competency itself.

Starting out as a search engine, Google pretty much maintained their core competency until today. When they explore other sources of revenue or develop new products, you can be pretty sure it's related to search technology. And the undisputed result of that is that there is simply no other better alternative when it comes to search and information retrieval.

Therefore, we have much to learn from the success story of Google. Just as much as the age old story of entrepreneurs who drop out of school, and go on to develop multi-million dollar businesses armed with nothing more than guts and ingenuity, Google's success story is inspirational to say the least.

A tale of humble beginnings with extraordinary endings. Maybe that will someday be the story of your life, and your home based business...

About the author:
Gobala Krishnan is an internet marketer and home business owner. Visit his site at to start your own Internet based home business today, and get a free kickstart package, one-on-one coaching and a clear, proven system to earn a six figure income.

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5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

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