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7 Reasons to Switch to FireFox
by: John Gergye
Copyright 2005 John Gergye

The Firefox browser has exploded on the scene. At the time of this writing there have been 23 million downloads of this innovative competitor to Internet Explorer. Minor drawbacks aside, most who use it love it – myself included.

One stand out feature is the customizable search bar that’s built into the Firefox menu bar. As a long time AOL user I had 10 hot keys set up for sites I visited all the time. With Firefox all I did was set the search bar up with those very same links. Suddenly what seemed like a reason to mourn the loss of AOL vanished.

Then there’s tabbed browsing. This is a new way to use a browser as you can access more than one page in a single browser window. Which makes it easy to switch back and forth among multiple web pages. Makes for a great time saver.

But a big benefit is the ability to install little applications that perform specific tasks. In the FireFox world these are called “extensions”. If you’re like me you’ll find extension are sorta like potato chips – you just can’t have just one.

So let me share my 7 favorites. I believe they will save you time or effort while enhancing your FireFox experience.

Favorite Extension #1: Auto copy
Auto copy is a killer keystroke saver. You’ll never Ctrl-C again. Simply highlight the desired text on the web page with your mouse and it’s instantly copied to the clipboard. Jump over to whatever application you want to paste that text into, paste it and you’re done.

Favorite Extension #2: ScrapBook
How many times have you book marked a site only to return and find it changed? Or worse it’s vanished? That makes the ScrapBook extension the web researcher’s indispensable friend. It lets you take a snapshot of any page. Or you can grab just a chunk it. ScrapeBook keeps such snapshots organized and even lets you add comments if you like.

Favorite Extension #3: TinyURL Creator
How often do you want to sent a friend a URL only to discover it’s a mile long? Like this one for instance?

http://www.google.com/search?as_q=&num=50&hl=en&btnG=Google+Search&as_epq=%22john+gergye%22&as_oq=&as_eq=&lr=&as_ft=i&as_filetype=&as_qdr=all&as_occt=any&as_dt=i&as_sitesearch=&safe=images

Wouldn’t it be easier to send something like this: http://tinyurl.com/427gg?

Good news. There’s a handy extension that will cut any unwieldy URL it down to size using TinyURL. Even better it will also inventory those you’ve created in case you want to use any of them again.

Favorite Extension #4: Popup Blocking
Okay so this technically isn’t an extension. It’s more of a killer built in feature that will stop pop ups dead in their tracks. I mean there’s nothing like seeing this message “Firefox prevented this site from opening a pop up window” to give you a warm glow inside

Favorite Extension #5: Google Pagerank
Want to know the Google PageRank of a page? Sadly the Google Toolbar only runs in Internet Explorer. But never fear. If you like to eyeball PR, say to check out potential link partners, the Google Pagerank Status extension displays pagerank. Even better it’s also in numeric form so you don’t have to mouse over to see the PR. .

Favorite Extension #6 LoremIpsum Content Generator
Whenever you need some quick content to check a web page layout this is your tool. You can tell it to create so many characters, words or paragraphs. Giving you a variety of “Latin-like” content like this in the blink of an eye:

Favorite Extension #7: Copy URL
Instead of copying a snippet from a page and then going back and grabbing the URL you can do it all with one tool. Copy URL. Another addictive research tool.

All of these tiny apps can be downloaded from here:
https://addons.update.mozilla.org/extensions

Or if these 7 have whet you appetite for more, you can nose around there for other extensions to enhance your FireFox experience.

One other tip
To check your extensions go to Tools>Extensions

There you’ll see all extensions you’ve installed. Newly downloaded ones will typically display this message:

“This item will be installed after you RESTART Firefox “

Do so and you’re set.

Anyway, these extensions alone are seven reasons to love FireFox. At the risk of sounding like a shill, I can’t urge you strongly enough to try it. I’m sure you’ll like it.


About the author:
John Gergye is the author of “Street Smart Linking”. To learn more about this 131 page, step by step link building guide visit http://www.highprlinkclub.com/j/ssl_sya.shtml/Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml/and get the free special report "Coming Out On Top".


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 5 Ways Google Will Help You With Your Traffic
 by: Tinu AbayomiPaul

If you’ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you’d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site’s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn’t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It’s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase “Google can show you the following information for this URL”.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There’s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called “Driving Traffic”, the other “Converting Visitors.”

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn’t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

Copyright 2005 Tinu AbayomiPaul


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