Information about Google

Article Navigation

Click Here for more articles

4 of the Top 5 Search Engine Benefits to Article Marketing

by: Tinu AbayomiPaul

Copyright 2005 Tinu AbayomiPaul

You've probably heard by now that article marketing can help you build links back to your site.

But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let's start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don't undergo this process. So make sure you're not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you're submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you'll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

About the author:
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at:

Circulated by Article Emporium

Read Articles:

Search Isn't All About Google Anymore

Before You Register a Domain Name for Your New ...

Getting Approved by Adsense in a Jiffy�

Four Sure-Fire Ways to Generate Targeted Traffi...

Blogging for Dollars

Traffic Arbitrage- The new kid on the block

The Life Blood of Internet-Based Home Businesse...

"If an RSS feed is the Yahoo backdoor, is a Blo...

How to Find an Affiliate Program For Any Niche ...

Are You Ready for a Plain English Guide to Inte...

Adsense � The Powerful Passive Income Generator

Understanding what Reciprocal Linking means

Google Page Rank - important or just another nu...

Free Web Traffic Through Page Rank

Of Spam and Sandboxes

How to Get Targeted Search Engine Traffic Quickly

Winning the (r) Google AdSense War

A Smart Trick for Attracting Higher Paying AdSe...

Monitor and Increase Your Search Engine Visibil...

Understanding the Game of Search Engines.

Online Home-Based Businesses Can Give You Searc...

Why Google Blog Search Matters to Your Business

Your Online Home-Based Business Can Lead To Sea...

The Search Engine Optimization Game Is Getting ...

Tips for maximizing Your Google AdSense Revenues

The secret of how I got GoogleCash for free wit...

A Home Based Business Modeled After Google

Google's own AdSense Tips

A five minute task that is saving me $750 A MONTH!

The Ultimate Free Google Ranking Tool

Google Adsense Page Positioning

Introducing PageRank - shattering the myth

Meet Adwords, AdSense�s Fraternal Twin

6 more free steps to making money online

Press Release + PRWeb = Top Google Rank... True...

Grow your Internet Business with Pay Per Click ...

Keywords: They Unlock All The Right Doors

Is Click Fraud Really a Problem?

4 Tricks For Lightning Fast Indexing�

AdSense is Stupid When...

More Article Pages 1 - 2 - 3

5 Ways Google Will Help You With Your Traffic
by: Tinu AbayomiPaul

If you�ve ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you�d realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site�s pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn�t necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It�s my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase �Google can show you the following information for this URL�.

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There�s currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called �Driving Traffic�, the other �Converting Visitors.�

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn�t capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.

This Static Spot is open for sponsor

This Static Spot is open for sponsor