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What I've Learned About Internet Marketing From Watching TV (#1)

by: Kenneth Doyle

There are principles of marketing, and there are marketing strategies.

The principles of marketing have never changed. However, marketing strategies change all the time to reflect the marketing medium in which they're being used... and the products and services the marketers are selling.

One core marketing principle is to arouse curiosity within the target market by using a benefit laden "Preview" (or teaser) technique.

There is a LOT one can learn about marketing on the Internet - and the use of this curiosity/ teaser technique - by watching TV.

How does one do this? Watch TV sports shows.

These TV sports shows clearly demonstrate this time perfected, well established (preview/ teaser) technique which has been used in marketing for decades. Other versions of this technique were/ are used in radio

The technique is also used regularly by TV news programs, soap operas, and (in a different way) with newsprint.

This technique is called the PREview (or teaser) 'technique'.

Take a sports show for example. Before the show the station will run clips which "preview" what's coming up in the sports show.

When the sports show starts the hosts will "preview" what's going to happen during the show. This technique is used again during the show (usually before the commercials) to preview what is coming up after the commercial (to keep the viewer watching the program).

The preview/ teaser technique will be used again at the end of the show to tell the viewer what's going to happen in the next show. This time it's used to get them to come back to the next show, or it's used as an end-of-program preview to direct the viewer to another (theme related) TV show on the same network.

So, how can you use this preview/ teaser technique with your own Internet marketing campaigns?

The primary way to use this technique is by using articles.

These can be articles you use in your own ezine, blog or articles which you write and then submit to article directories (for exposure across the net).

Here's how you structure your article using this tried and tested preview/ teaser technique.

Preview 1: Your article headline needs to be intriguing and contain a benefit for the reader (so they'll open the article and read it).

Preview 2: Tell your readers (up front) what you're going to tell them. Again, this 'preview' needs to be benefit laden, so people read the entire article.

Preview 3: Within the body of your article (if you're using it in an ezine and running sponsored ads) refer to the benefit which is coming up (after the ad). Again you want to keep your reader 'on the page'.

Preview 4: This can be your sig (resource) file. Again, refer to an 'additional' benefit (for the reader) when they click on the link in your resource file. People have read your article and you want to keep them within your 'sphere of influence' as long as possible.

The interesting thing about this "preview" technique is that the same technique works exceptionally well when one is lecturing on a topic.

In this case a 3 step format is used, being...

1. Tell them what you're going to tell them (in your lecture),

2. Tell them (about the topic),

3, Tell them what you've just told them (in your lecture).

Perhaps this "preview" technique is not so much an invention of marketing but more so an aspect of Human neurology (because the attention span of an average individual is about 20 minutes). Whatever the reason, this "preview" technique works!

About the author:
Kenneth Doyle Is A Writer And Internet Marketing Consultant,
*Find Out About His [Keyword Optimized] Article Writing And Submission Service Gets Thousands Of Prospects To Read YOUR Web Site Offers, Here...

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eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

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