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Viral Marketing has Left the Building

by: David Badurina

Viral Marketing - as a forward-thinking "buzzword" - is missing. Gone are the days of catchy buzz-marketing that you could just let loose upon the world and watch take off. Now, with users getting more knowledgeable and opportunities getting slim, you need to take advantage of using your know-how as part of the reason Viral Marketing campaigns work.

Now, Viral Marketing is all about information, and the information has got to be good. One effect the Internet has had, is that it's teaching people how to be effective searchers, and savvy surfers. Just like coffee beans and oranges, information online has become a sort of commodity. One site may charge you for a piece of information that you could easily get elsewhere for free. This means that when it comes to your Viral Marketing campaign (or any marketing campaign) - the better the information you distribute to your users, subscribers, and website visitors, the better your chances for success.

Newsletters are a perfect example of informational marketing. You're giving something of value for nothing. That value could be hard-to-find knowledge, or it could be you - after all, individuality is something that can never be a commodity. Knowledge is power, and if it's free, well then it's free power and that's pretty darn cool. No matter what, You have to rely on what you have and what you know to move that Marketing Virus along!

Newsletters can be used as a Viral Marketing technique. Fill it up with great information - exceed expectations and deliver information that hooks onto a feeling like prestige or drive your hosts with something like a contest or giveaway. While the luxury of "online novelty" has worn thin and become very hard to find, you can still use certain traits of a good Viral Marketing campaign to move your message along. Generally, plain-text newsletters lack a significant amount of Charm, but if the information is truly stellar and you spell out a benefit to forwarding the email, it can work quite well. The main thing is to know who your target is. Is your target market largely impatient, no-nonsense business owners who want everything they look for immediately? Stick with plain text, cut the fluff, and give them what they want. Is your target market cross-stitching grannies who love cute little periwinkle bunny rabbits? What do you think would happen if you sent the granny newsletter to largely impatient, no-nonsense business owners? Now you're getting the idea ...

Viral Marketing has really taken a much different shape than what it used to consist of. It's much more "grassroots" now than it's ever been because delivery methods have changed and people have gotten accustomed to some of the standard formats. Always remember that it's your market that defines whether it's going to work or not. Know what they consider contagious, then your only task is to figure out a way to deliver it!

�2005 ViralMarketingTool.com

About the author:
David Badurina is President of and the creator of VMT Viral Marketing Software. VMT is being used by more than 20,000 people in over 160 countries and is the premier Relationship-Building Viral Marketing Tool available online.

To sign up for The VMT-zine - A truly unconventional newsletter with equal parts humor, reality, and sound advice for your business, just visit:

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eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

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