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The Power of Marketing Podcasts

by: Robert Moment

If you've used the Internet at all this year, you've probably heard of podcasting. It's the one word that's almost guaranteed to come up in discussions of small business marketing, and with good reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful marketing tool of the future. But what exactly is it?

What are marketing podcasts?

In simple terms, podcasts are like radio transmissions which are broadcast over the Internet and subscribed to by listeners who subscribe to an RSS or Atom feed and listen either over their computer or via hand-held devices such as iPods. They're a little like a blog and a little like radio - and they're starting to take off in a big way.

In marketing terms, podcasting presents a new and very powerful method of communicating directly with your clients, both current and prospective.

What are marketing podcasts about?

The simple answer to this question is that a marketing podcast can be about anything and everything you think will be of interest to your listeners. You may want to talk about a new innovation you're using in your business, interview some of your industry leaders or discuss some of the big issues in your area of the business world. The choices are endless, and it's up to you to use your imagination to come up with something people will be interested in hearing.

Why use marketing podcasts?

There are many different ways in which marketing podcasts can help benefit your business . Here are just a few of them.

Marketing Podcasts Help Build Tangibility

By creating a podcast you let your listeners/customers see the real you- the people behind the business. This helps give your business some kind of tangibility and personality: rather than just being a faceless corporation, your business becomes something your customers/listeners can relate to and understand.

Marketing Podcasts Increase Your Credibility

By offering a podcast on a particular subject, you're establishing yourself as an expert in that subject . People like to buy from experts - podcasting helps build trust and, by extension, grows sales.

Marketing Podcasts Add Value to Your Business

By offering a podcast, you're giving visitors to your website something free- and something which they'll hopefully enjoy enough to want to hear more of. This means that they'll become repeat visitors, and may even turn into customers.

Podcasts Build Loyalty

In the same way that email newsletters build loyalty towards your business by providing free information to subscribers, marketing podcasts work in much the same way. As you start to build up a listener base for your podcasts, you'll be creating your own form of word-of-mouth advertising as your listeners tell other people about your podcasts and your business.

Getting Started in Marketing Podcasting

Creating a podcast is surprising simple. In terms of hardware, all you'll need is a computer, mic and broadband connection. Simple, free pieces of software such as audacity (http://audacity.sourceforge.net/) allow you to record it, then it's a matter of saving the file as .MP 3 and uploading it to your server.

Once uploaded, your podcast is ready to be distributed, and this can be done through aggregators such as iPodder (http://www.ipodder.org ) and FeedDemon (http://www.feeddemon.com ) or via web-based directories such as Podcast Alley (http://www.podcastalley.com) and BlastPodcast (http://www.blastpodcast.com) .

Some podcasts for you to start off with:

"The Marketing Moment" - www.digitalpodcast.com/detail.php?id=3024
"Win Federal Contracts" - http://www.podfeed.net/category_item.asp?id=2515

According to a recent survey by Pew Internet and American Life poll, around 22 million Americans own MP3 players or iPods. Those figures perhaps help to explain the growing popularity of podcasts: audio "blogs" or radio shows distributed by RSS and used as a new, and highly effective , form of marketing. This article explains the benefits of marketing podcasts, and gives a brief guide on how to get started.

About the author:
Robert Moment is a business strategist and author of "It Only Takes a Moment to Score" found on Amazon.com and Barnes and Noble. Robert shows entrepreneurs how to turn ideas into wealth, how to avoid becoming a statistic and have FUN ! Download the FREE Special Report , "17 Profitable Ways to Turn Your Ideas into Money" at

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eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

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