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Secure Fall Speaking Opportunities Now
by: Sharron Senter

Summer is a great time to line up fall speaking gigs.

Public speaking is a great way to generate new business. However, it's not a time for a sales pitch. If you're able to share your inside secrets about your expertise in an organized fashion, with a confident and vibrant tone, you'll indirectly sell yourself and your products.

WHO TO PITCH
Summer is a great time to pitch your speaking services to professional organizations that begin their new membership calendar year or "season" in September. Keep in mind most professional organizations hold fewer meetings in the summer, since members are off gallivanting in the sunshine. However, organizations also survey their members during the summer about educational topics they'd like to hear about come the fall.

I've been a professional marketing speaker for sometime and have acquired a lot of marketing clients after presenting. Recently my speaking success compounded when I launched a second business two years ago called, http://www.VisitingGeeks.com In addition to describing marketing client campaign successes, I started sharing my Visiting Geeks success stories during my presentations. After every presentation I consistently receive new marketing consulting and Visiting Geeks business.

Amazingly I'm able to drive interest to both of my businesses, simply by talking in front of people about what I know! Public speaking works particularly well for any relationship-based business, or consultant-type businesses, such as:

- Financial
- Legal
- Health
- Technology

All four of the above specializations involve the customer sharing very personal information with the consultant, increasing the need for people to trust the expert they're seeking to hire. Public speaking is a great way to build trust -- prospects feel like they know you because they've "seen" you.

HOW TO PITCH
I like to pitch using email. I first scope out organizations whose members match my target audience demographics, and then I'll send a brief email introduction (3 or 4 sentences) about myself and my area of speaking expertise. You can usually find the appropriate contact of the person responsible for organizing speakers right at the association's Web site, or you can use the generic "contact" email and ask who the appropriate person is to contact. Either way, expect a delayed response, since the member responsible for checking the association's email is probably a volunteer, and therefore, only checks email once, maybe twice a week. On average, I've found most organizations respond within two days, three at the most.

Once you've found the right contact, ask her if she'd like to receive your bio. Don't just send your bio without permission, instead, be invited to do so. Why? By withholding your bio, it gives you another excuse to "touch" your contact. At minimum, you'll usually have four to five opportunities to contact the speaker coordinator, including:

- Initial introduction Email
- Would you like to review my bio? Email
- Follow up Email One
- Follow up Email Two
- Follow up Email Three

Remember every step of the way they're evaluating your professionalism. Stretch out your touch points, so to deepen the relationship. In other words, don't show your cards all at once. Hold on to them for a bit to build a relationship.

PREPARE SPEAKER RESOURCES BEFOREHAND
It's imperative you have a professional speaker bio before you pitch your speaking services. Feel free to check out my format at http://www.SharronSenter.com/s.htm A standard bio is usually one, 8.5 X 11 page.

Your bio should include the following:

- Professional Headshot
- Credentials - education, certifications, awards
- Experience - past speaking gigs
- Testimonials
- Sample Presentation/Workshop
- Contact Information - phone, Web site and email

Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.com She’s also the cofounder of http://www.VisitingGeeks.com


About the author:
Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter & Associates, a marketing communications firm that helps small businesses deploy low-cost online and offline marketing tactics. Senter is well known for her free monthly emailed marketing tips found at http://www.sharronsenter.comShe’s also the cofounder of http://www.VisitingGeeks.com



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eMarketing Information

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 eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.


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