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MARKETING PLAN CONSIDERATIONS
by: Jinky C. Mesias
In any marketing endeavor it is important to consider the company�s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of their customers� needs. After the company�s purpose is established it will not be hard for the company to gain the trust of its customers. However, there should be sincerity on the part of the company or else trust will be destroyed and that would really hurt its finances.

Another way of how customers determine the authenticity of the intentions of a company is through the products offered. The selection of the products will determine if a company has really understood the needs of its customers. Wrong selection of products is a clear indication that a company is not really that concern when it comes to providing solutions for the various needs of its customers and that will reflect a bad image for the company. And customers are likely to shun away from taking hold of any product or services that company is offering.

Likewise, in developing a marketing promotional product the primary consideration should be the customer that is if a company wants its advertising endeavors to succeed. Another consideration when developing a marketing promotional product is the product itself. The product must not only function as an advertising item but must possess a real value and a degree of usability for the customers or else your promotional product would just be piled with those items that are rubbish. Remember that it is important to maintain the trust and credibility not only in your company but more on the products and services you are offering.

Moreover, marketing is a business process that involves researching, informing and persuading customers in taking hold of products and services in an effort to increase sales as well as to increase the sharing or the transfer of ideas between the business and its customers. Although the process of marketing may take a great amount of time nevertheless a well planned marketing solution will result to a more stable influx of sales revenue most especially when customers� trust in your company is built. All future marketing endeavors will promise sweet success.






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eMarketing Information

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eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.



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