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Emotional Marketing - Stimulate Your Prospects Into Buying

by: Abe Cherian

The secret is creating low cost advertising that compels
customers to come to you. Using a simple system of direct
mail letters, postcards, email and low cost newspaper ads,
as well as cable TV and radio - all of which can get
qualified customers to call you or stop buy your place of
business on a daily basis.

The purpose of this mainstream concept is to have customers
come to you. Why? Because your marketing efforts will do
the two things that marketing is supposed to do:

1. Get the attention of your prospects

2. Make them curious enough to respond

In business, we have heard over and over again that people
make buying decisions emotionally, then rationalize their
choices intellectually. Yet, most advertising fails to
stimulate either way.

It all looks and sounds the same - same approaches, same
promises, same predictability. The only things that change
are the slogans, logos and various branded images. Almost
all of its "worthless advertising," fails to make people
respond. If you want prospects and customers to buy from
you, you must persuade them into action through emotional
appeals.

What I'm talking about is marketing that prompts people to
respond. With any new skill, you must open your mind in
order to learn. This is a chance to explore ways that will
change your business.

There's a process which will take shape if you practice
this thought - a kind of marketing mindset. You're studying
new concepts and materials, and you're gaining powerful
insight and skills. They're all presented so you can
practice marketing that really stimulates curiosity and
response. What this means is, it is an opening of the mind.
You're learning real, marketing, in which psychology comes
into play. It's a "counseling" approach instead of
"selling." It means seeing the world and your prospects
differently.

What happens in emotional advertising is that you look at
people's needs. Your ads, regardless of product or service,
are written so people feel you're tuned into them as
individuals. They're emotion based ads, tapping into
commonly held desires for things like acceptance,
independence, status, security and pure personal enjoyment.
These are things people want. Things they feel compelled to
respond to.

Emotional marketing won't worry you sick every morning,
wondering where you'll find a new customer today. It will
not keep you from resting easy, because you'll know people
who really want your products or services will be
responding to you tomorrow. They'll be responding to the
emotional content of your ads.

You will not waste time, money, and energy on marketing
that offers only the prospect of no return. You'll feel
relief and excitement knowing you can stimulate curiosity
through genuine, emotional appeals. It's a great way to
make the people respond.

The great thing is pressure will disappear when you meet
with potential customers. You will eventually be a rare
professional who actually counsels people about their needs
and your products and services. They will feel you're
really trying to help them. If you own a retail business,
they will respond to you on a regular basis. They will be
happy to give you their money. They will feel happy to do
business with you.

Treating yourself and your business in this manner, you
will not have to worry if you lose a potential customer.
This is because you will always have more responses. For
the first time, you can honestly and comfortably feel good
about your business for a change. Emotional marketing is so
powerful, you can be indifferent to "the sale." Why?
Because attention-grabbing ads get responses, and you'll be
seeing more people than ever. This type of real emotional
direct response marketing works in any field, any business,
any service, any profession, business to business, consumer
products.

You will discover that marketing is marketing. Period!
There's not a field or business category where you haven't
seen this work. It does not matter if you sell construction
equipment or underwear, marketing that gets to people's
deep seated emotions, and touches what's in their hearts
and minds gets them to get in touch with you.

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You may publish this article in your ezine, newsletter on
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About the author:
Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
leads and more customers without spending a fortune.

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eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

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