eMarketing Information

Article Navigation

Click Here for more articles

Direct Response Marketing

by: Robert

It isn�t uncommon for people to have heard the phrase �direct response marketing�, but most people don�t know what that phrase means. By definition, direct response marketing is when a business practices promotions that allow or ask consumers to immediately respond to an advertisement that has been sent by mail, email, telephone, fax or other form of communication. Everyone with a mailbox or email address has probably received an advertisement that fits the definition of direct response marketing but immediately identifies it as �junk� and throws it into the recycle box or clicks on the delete button. There are very few direct response marketing efforts that actually produce the desired results and set themselves apart from the mass of discarded attempts. These efforts are the result of carefully planned direct response marketing campaigns that most likely followed a basic but important list of guidelines in order to be successful.

Some research is essential before attempting any type of direct marketing campaign. There are a number of �experts� that can guide a direct marketing campaign toward a target audience based on the product that is being sold or the service that is being offered. There is no point in launching a blind direct response marketing campaign and reaching hundreds of uninterested individuals.

No one spends much time glancing at what could eventually be considered junk mail. A direct response marketing message should be short and to the point within the first sentence of any letter. If a letter attempting to evoke a response does not make its point in the first sentence of a letter, it was not worth sending out in the first place. If the letter has made its point, it isn�t necessary to get long winded about the features that come with or may come about as the result of a product or service. People want to know how something will be of benefit to them and nothing else. If a product saves a person time or improves their quality of life in some way, that is the type of thing that should be pointed out in a short and to the point letter.

The more personal a direct response marketing campaign can be the better. If a person feels like a letter is directed specifically at them, they are more likely to take a look at the correspondence than an obvious form letter that was most likely sent out to thousands of other people. Keep in mind that a direct response marketing effort is the first step toward arousing interest in a person. The next step is for the individual to make a phone call or return a response of some kind. Sales are a completely different ball game.

Studies in direct response marketing have uncovered some interesting tips that can improve the way a letter is written to any target audience. People don�t like to be challenged when reading complicated ideas and language in unsolicited communication, so the wording in any letter should be simple and easy to understand. Research has also shown that most people scan a letter and read the postscript at the end before reading the entire letter. This provides an excellent opportunity for direct response marketing writers to reiterate their offer or request and to rouse interest.
.

About The Author
Robert is the webmaster and owner of " Best-Direct-Response-Marketing-Tips.com" and has been researching and reporting on Direct Response Marketing for years. Click Here ==> http://www.best-direct-response-marketing-tips.com/

About the author:
About The Author
Robert is the webmaster and owner of " Best-Direct-Response-Marketing-Tips.com" and has been researching and reporting on Direct Response Marketing for years. Click Here ==>

Circulated by Article Emporium

Read Articles:

There�s More to Marketing ROI (return on investment) than...

Deciphering Marketing Lingo for Small Business Owners

Mobile Marketing: Why It Works

How To Get Others to Market Your Product or Service for You

5 Steps to Massive Profits - A Business Marketing Tip

5 Ways to Market Your Business for Free - Part III - The ...

Dramatically Improve Your Marketing Results With These 6 ...

Stop and Go Marketing

Direct Mail Marketing Done Correctly, Cannot Fail

Effective Internet Marketing Tools that Work

What Marketing Can Do For You

Direct Marketing: Overlooked, Underappreciated and Unstop...

How to Use the 3 Most Common Direct Marketing Measurement...

The Voice of Viral Marketing

Marketing your Business for Success

Having an Opt In List As an Affiliate Marketer Is Crucial

The E-marketing Plan - Brief Overview And Working Scheme

Help! I Don't Know What to Name My Business

Put Your Marketing To The "So What?" Test

What every unsuccesful marketer do wrong!

Viral Marketing Methods and Applications

The Power of Marketing Podcasts

What Can Add Zing to my Marketing?

Successful Marketing for Introverts

Affiliate marketing secrets that you can use

Internet Marketing Idea: Use Internet Marketing to Sell N...

Marketing Effectively to More Than One Audience

Eleven Ideas to Generate More Direct Mail Responses

Marry Your Marketing Plan

Does Your Marketing Pass This 10-Point Test?

Internet Marketing Idea: Use Internet Marketing to Sell N...

Identify The Ideal Target Audience With These 5 Tips

How to market your Home Business

5 Ways to Market Your Business For Free - Part I

Techno Marketing

How Well Do You Know Your Prospects? Take this 10-Point Q...

Captive Marketing

Affiliate Marketing With Google Adwords

Is Database Marketing A Good Thing?

A Marketing Lesson From TV's The Apprentice

More Article Pages 1 - 2 - 3 - 4

eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

This Static Spot is open for sponsor

This Static Spot is open for sponsor