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Business Marketing Strategy that Double Results through 5 Simple Questions
by: Leanne Hoagland-Smith
Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.

First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single Office Home Office Business (SOHO) or a home based business, you need a marketing plan. Obviously if you are a larger organization, you understand the value of having such a plan. HINT: If you don’t have a plan or have been procrastinating about writing a plan, STOP right now. Find; hire someone to help you write that plan. These plans should be directly tied to your strategic plan of Who Does What By When within your business plan. Read about where to begin at www.processspecialist.com/articles/DoYouKnowandPlanforthe3RsforBusiness.pdf

Second, does your marketing message interrupt your prospect or suspect? What makes your message stop your prospects’ behaviors to want to further listen to what you have to say? Look to those now infamous Super Bowl commercials or even the ever-changing ones on television. Why does one commercial literally STOP YOU? Is it the graphics? Is it the music? Is it the content within the message? HINT: Use some measurable term such as double your results, triple your business, increase profits by 100% to interrupt your prospect.

Third, does your marketing message engage your prospect or suspect? OK, now that you have your prospect’s attention, how do you keep it? This engagement may be just for a few moments as in those 30-second sound bites we hear every day. Engaging your prospect is critical to the success of your marketing strategies. HINT: At this point, you should be providing some benefits that create the What’s In It For Me?

Fourth, does your marketing message educate your intended audience? Can you provide some solid education in your message? Citing proven, documented data or statistics helps to solidify your message.

For example, within our business services, we provide a student leadership development and interpersonal skills program (America’s Rising Stars). We let parents know that: “According to the National Center for Education Statistics (NCES), the average national timeframe to earn a 4 year degree is 5.3 years. Many universities report that it will take 6 years to earn a 4 year degree.” If you are a parent with a college bound student, would this not be a valuable piece of education? Just, imagine how much more money the parents are envisioning that they will be spending. If they have more than one college bound student, the numbers are incredibly high and that vision becomes very, very expensive. Can you see the parents needs as well as their pain? HINT: Connect the education to the needs of your prospect.

Fifth and final question, does your marketing message provide an immediate offer? How many times do you hear? “If you call right now, we will reduce the price by $50? or “Call right now and you will receive 2 for the price of one.” The offer is clearly stated. Why, because the seller, that being you, wants the buyer, that being your prospect, to take action right now, not later, but right now. HINT: Be creative with your message by offering a substantial discount if one buyer secures 10 other buyers.

Remember, you absolutely need a marketing plan where your marketing message interrupts, engages, educates and offers. If your current message is not delivering these 4 objectives, then take some time to rework your plan. You will be simply amazed by how quickly your results double.

Word Count: 619

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

About the author:
Leanne Hoagland-Smith helps individuals and organizations to double results through innovative training and development. She builds lifelong change through proven processes seeking that next level of success. If increasing your revenue, improving your culture or finding balance interests you, visit www.processspecialist.comor ask to subscribe to complimentary copy of Power Choices a monthly newsletter at info@processspecialist.com


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eMarketing Information

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 eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.


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