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5 Ways to Market Your Business For Free - Part I
by: Jinger Jarrett
Getting traffic and sales to your site can be a constant struggle. I know that I am bombarded with marketing information day in and day out offering me the "next big thing".

However, there are some marketing methods that always work. That's why I stick with the classics.

You can use these methods to build more traffic and sales to your site if you are willing to do a little planning.

Below are marketing methods I use to drive traffic to my site. With long term marketing strategies, it will take you awhile to get traffic, but these methods are still worth it because they can be highly viral.

1. Free Search Engines (Long Term Marketing Strategy)
Although free search engines aren't as effective as they used to be, you can still use them to get traffic to your site.

The easiest way to do this is to use a program like Web CEO, http://www.smallbusinesshowto.com/search.html

The first thing you need to do is to select low competition, highly searched for words. Then optimize indidvidual pages for these words and do your submissions.

2. Article Writing (Short - Long Term Marketing Strategy)
Article writing will do several things for your business.

First, it will brand you as an expert, allow you to build a linking strategy for your website, and even improve your search engine rankings if you optimize your article.

You can also create a viral marketing strategy here because content is an important marketing strategy online. An article you have written today could continue to draw traffic to your site years from now.

Instead of using the push method of marketing, where you are trying to push visitors to your site, you are using the pull method. This method is much more effective because it draws visitors to you.

Article directories you should consider submitting to are:

http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.ideamarketers.com
http://www.articlemarketer.com

3. Forums (Short - Long Term Marketing Strategy)
Forums not only allow you to network with others in your field, you can also network with potential customers who are looking for information on what you sell.

The important thing to remember here is not to blatantly promote what you are selling. Answer questions. Build credibility. Include a signature block in your posts with a link to your website.

The Forums Package will help you with finding, tracking, and using forums to help you promote using forums. You can get it here: http://www.smallbusinesshowto.com/forums/

To find forums on your topic, do a search with your topic plus the search term forums.

4. Ezines (Long Term Marketing Strategy)
Everyone has one these days. However, that doesn't mean you shouldn't offer one. You can use it to let your customers know about new products and services, updates to your site, as well as giving news and information about your industry. You can write articles and free reports to give to your list readers.

Ezine Directories you can submit to:
http://www.jogena.com
http://www.zinos.com
http://www.ezine-marketing.com
http://www.ezine-dir.com/

5. Blogging (Short - Long Term Marketing Strategy)
Blogging is the latest way to promote your business online. You can offer information on your industry, articles, downloads, and updates about your business.

You can even turn your blog into an ezine the way I did with mine and automate the whole process of subscription and distribution.

Blogs are also an easy way to create constantly updated content. Just make sure that you write posts of at least two paragraphs, and not a sentence or two. Search engines perceive this as spam.

You can easily set up your blog on Blogger, http://www.blogger.com, although I would recommend that you eventually migrate it to your own server.

RSS Directories to Submit to:
http://www.masternewmedia.org/rss/top55/
http://www.pingomatic.com

Although there are more marketing methods you can use to help you market your business online for free, these will get you started.

In my next article, I'll show you five more methods of marketing online for free that will help you drive even more traffic to your site.

About the author:
Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html


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eMarketing Information

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 eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.


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