eMarketing Information

Article Navigation

Click Here for more articles

5 Steps to Massive Profits - A Business Marketing Tip

by: Steve Majors

Here's a business marketing tip to gain maximum profit from
any product or service in your business marketing lineup,
and how you will gain extreme profits when you follow these
5 simple, LAZY steps;

1. Look not at what you are offering through your business
marketing efforts - look at WHO WILL BUY your
product/service. Make a picture of your 'typical buyer' -
who they are, their age, what they like to do, etc.

This is often known as the 'target market prospect', yet,
the more detailed you define this 'target' in your business
marketing, the better.

I've even gone to the point of giving this 'target market'
person a name and put a picture up on my computer monitor
(find a 'friendly face' on the Internet somewhere and 'tag'
it as your target market prospect) - get your business
marketing centered around every aspect of your target - the
more you know them, the easier it is to chat about what they
need.

2. Develop a list of your target market prospect's likes and
dislikes as it would relate to a product/service similar to
yours. (You'll get a 'third party' look at your competition,
as well as some inside looks at their business marketing
efforts.)

Consider some questions they would have, or some typical
objections to buying this similar product/service (this may
come from your previous research, or you may have to simply
do some).

One way to personalize the business marketing research of
your 'target market prospect' is to 'role play' - think
about your prospect as a good friend that you are having a
picnic with (or even a co-worker at the water cooler, etc.)
and in passing, your friend brings up that 'similar'
product/service.

What do they say about it?

What are their questions/concerns?

Is there a 'running joke' about the competition's
product/service that defines a hole in their business
marketing? (i.e., "Did you hear about the lady that used
X?")

All these things need to be addressed, and documented.

Let your mind be creative and wander, but keep it to a time
limit - about 15-20 minutes per business marketing 'play'
session. Think of nothing but this 'conversation' during
this creative (often fun) time.

It might even be helpful for you to say everything that
comes to mind out loud during these business marketing
planning sessions(as silly as that sounds, it works...) and
record it, as some of the best business marketing ideas get
overlooked when you are trying to write them down quickly.

Listening back for those 'nuggets' might even trigger other
'bits of business marketing gold' for you to work with.

3. Figure out how your product/service and business
marketing plan is similar, yet different than the
competition. Just how does your solution overcome all the
questions, concerns and yes, even 'jokes' from your target?

If you can't answer these questions for yourself, how would
you expect to answer them from your prospect?

The beautiful part about this business marketing exercise is
that, if you go through it with commitment, you will already
know the answers to the prospect's questions BEFORE they ask
them - which quickly eliminates any fears you might have
about talking with them.

4. Continue this simple exercise - every couple days for a
week or so. Giving 15-20 minutes of serious thought to your
business marketing plan and role playing every couple days
will stimulate your conscious mind, as well as keep your
unconscious mind actively thinking about it.

You'll be surprised at the outcome of taking these steps
seriously.

But be forewarned - you will very likely have a very
different outlook about your prospect after one week of this
simple, yet extremely effective business marketing, 'target
market' finding tool!

You will know them as well as you know yourself, so you will
be able to talk with them about things quickly, simply and
with the best, consistent results of your business marketing
efforts.

5. Now, take a look at your product/service and business
marketing plan - through the prospect's eyes (now that you
can clearly see through them...)

Does it fit your prospect's needs?

Does it answer their questions and eliminate their fears?

Is it priced right for your target prospect?

Is there a market for your product/service other than your
personalized target market prospect? (This step is vital as
a 'reality check" - and one that many business marketing
planners miss)

When you follow these five steps faithfully, you will have
credibility, knowledge and successful long-term
relationships with your customers (who used to be simply
'target market prospects' before you understood the power of
this business marketing tip!).

About the author:
Steve Majors - To-the-point training and coaching for business and wealth creation through creative Real Estate investing. Known as "The Lazy Investor", with courses and training sessions to slingshot your success.

Circulated by Article Emporium

Read Articles:

There�s More to Marketing ROI (return on investment) than...

Deciphering Marketing Lingo for Small Business Owners

Mobile Marketing: Why It Works

How To Get Others to Market Your Product or Service for You

5 Steps to Massive Profits - A Business Marketing Tip

5 Ways to Market Your Business for Free - Part III - The ...

Dramatically Improve Your Marketing Results With These 6 ...

Stop and Go Marketing

Direct Mail Marketing Done Correctly, Cannot Fail

Effective Internet Marketing Tools that Work

What Marketing Can Do For You

Direct Marketing: Overlooked, Underappreciated and Unstop...

How to Use the 3 Most Common Direct Marketing Measurement...

The Voice of Viral Marketing

Marketing your Business for Success

Having an Opt In List As an Affiliate Marketer Is Crucial

The E-marketing Plan - Brief Overview And Working Scheme

Help! I Don't Know What to Name My Business

Put Your Marketing To The "So What?" Test

What every unsuccesful marketer do wrong!

Viral Marketing Methods and Applications

The Power of Marketing Podcasts

What Can Add Zing to my Marketing?

Successful Marketing for Introverts

Affiliate marketing secrets that you can use

Internet Marketing Idea: Use Internet Marketing to Sell N...

Marketing Effectively to More Than One Audience

Eleven Ideas to Generate More Direct Mail Responses

Marry Your Marketing Plan

Does Your Marketing Pass This 10-Point Test?

Internet Marketing Idea: Use Internet Marketing to Sell N...

Identify The Ideal Target Audience With These 5 Tips

How to market your Home Business

5 Ways to Market Your Business For Free - Part I

Techno Marketing

How Well Do You Know Your Prospects? Take this 10-Point Q...

Captive Marketing

Affiliate Marketing With Google Adwords

Is Database Marketing A Good Thing?

A Marketing Lesson From TV's The Apprentice

More Article Pages 1 - 2 - 3 - 4

eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

This Static Spot is open for sponsor

This Static Spot is open for sponsor