eMarketing Information

Article Navigation

Click Here for more articles

5 Reasons NOT To Have a Marketing Plan

by: Bobette Kyle

Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.

Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:

1. "We had a marketing plan once, but it didn't work. It isn't worth the time to put one together."

No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it's written is useless.

2. "So-and-so had a marketing plan and it didn't help his business at all!"

Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.

You must execute the programs in your plan so that you can evaluate program success. Rarely does a marketing program work best on the first try. It is up to you to analyze barriers to success, then tweak and tinker until you are getting positive results. If you ignore critical follow-up, most of your marketing programs -- whether you have a marketing plan or not -- will fail or fall short of their potential for success.

3. "Marketing planning is too hard."

Writing a marketing plan doesn't have to be complicated. There are different levels of planning. More intricate marketing planning processes will result in more refined strategies, with better potential for success. But, if you have limited resources, a top-line approach to planning is much better than none at all.

4. "We don't know how to write a marketing plan."

There are numerous books, software, "toolbox" resources, and articles that take you step-by-step through the process of creating a marketing plan. Frankly, not knowing how is an excuse, not a reason, to avoid marketing planning.

5. "My business is too small for a marketing plan."

Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% -- 90%. Knowing ahead of time how you will compete and how you will be successful in your marketplace can dramatically increase your chances of success.

Your marketing plan is a vital key to small business success. If you do not have a current plan, start one today. Your company's success depends on it.

About the author:
Bobette Kyle has been proprietor at
since 2002. For tips on
how to make the marketing plan process go smoothly, visit
and read "Tips to Help
Calm �Marketing Plan Panic.'

Circulated by Article Emporium

Read Articles:

There�s More to Marketing ROI (return on investment) than...

Deciphering Marketing Lingo for Small Business Owners

Mobile Marketing: Why It Works

How To Get Others to Market Your Product or Service for You

5 Steps to Massive Profits - A Business Marketing Tip

5 Ways to Market Your Business for Free - Part III - The ...

Dramatically Improve Your Marketing Results With These 6 ...

Stop and Go Marketing

Direct Mail Marketing Done Correctly, Cannot Fail

Effective Internet Marketing Tools that Work

What Marketing Can Do For You

Direct Marketing: Overlooked, Underappreciated and Unstop...

How to Use the 3 Most Common Direct Marketing Measurement...

The Voice of Viral Marketing

Marketing your Business for Success

Having an Opt In List As an Affiliate Marketer Is Crucial

The E-marketing Plan - Brief Overview And Working Scheme

Help! I Don't Know What to Name My Business

Put Your Marketing To The "So What?" Test

What every unsuccesful marketer do wrong!

Viral Marketing Methods and Applications

The Power of Marketing Podcasts

What Can Add Zing to my Marketing?

Successful Marketing for Introverts

Affiliate marketing secrets that you can use

Internet Marketing Idea: Use Internet Marketing to Sell N...

Marketing Effectively to More Than One Audience

Eleven Ideas to Generate More Direct Mail Responses

Marry Your Marketing Plan

Does Your Marketing Pass This 10-Point Test?

Internet Marketing Idea: Use Internet Marketing to Sell N...

Identify The Ideal Target Audience With These 5 Tips

How to market your Home Business

5 Ways to Market Your Business For Free - Part I

Techno Marketing

How Well Do You Know Your Prospects? Take this 10-Point Q...

Captive Marketing

Affiliate Marketing With Google Adwords

Is Database Marketing A Good Thing?

A Marketing Lesson From TV's The Apprentice

More Article Pages 1 - 2 - 3 - 4

eMarketing Basics
by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

� Home Improvement - How to Design a Kitchen

� Accountant - How Small Businesses can Benefit From a CPA

� Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.

This Static Spot is open for sponsor

This Static Spot is open for sponsor