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3 Powerful Concepts That Climb Marketing Mountains
by: Michael Nicholas
You have probably heard many times how you should offer
fr.ee reports. Like many of us, the idea of putting in work
to give something away may have gone through you
transparent. (Right in your mind's ear and out the other :>)

So, if you passed over this idea before, you are not alone.
However, I am here to tell you to reconsider it and for
good reason. Why? Because this is one idea that is doable
from any level. And, it still works and always will.

It can get your marketing off the ground without much if
any costs. It can literally be your marketing vehicle to
gain exposure, build a email list and even crank in
affiliate commissions along the way.

This is not just another gorilla marketing tactic for folks
who can't afford to advertise. Not at all. It's way more
than that. Top marketers still use fr.ee reports as a
legitimate marketing tool.

Why? Because they can penetrate a valuable message
almost instantly with the least amount of marketing friction.

In this article you will discover why Fr.ee, Branding and
Viral are 3 powerful concepts that hold a strong place in
online marketing. You can get in on it now and climb some
marketing mountains - here's how.

"Fr.ee" speaks for itself. It can cheapify or gratify
depending on how you present it. There are many ways to add
value to make people want what you will give them. Offer
useful information to a targeted group and they'll eat it
out of your hands.

"Viral Marketing" is a coined term in Internet marketing
which indicates a passing from one to another - like a
virus.

"Branding" is the key to viral marketing. This is a form of
personalization that can be passed along from marketer to
recipient. Then the recipient can also pass it along as a
marketer to his recipients, and so on.

This forms an ongoing cycle that carries with it an
incentive to keep the distribution in motion. Your
personalization can travel along by literally hundreds,
even thousands carrying links leading back to
you and the products you represent.

Sound complicated? - It's not!

So, how does this viral marketing information get into so
many hands? Again, it's the incentive that everyone
involved can achieve something. This propels the
viral distribution. And it's all possible because of
branding!

Hot Tip: Think of it this way.

How many thousands of people do you think are interested in
buying a popular ebook or piece of software that you
already own?

What you should do then is create a fr.ee special report
teaching something useful about the product. Show them a few
of it's many benefits before they buy it and they may just
decide to buy it through your affiliate link.

That's the power of the 3 concepts and it works like a charm
everyday on the Internet. Please don't over look this very
important point.

So, what's in branding reports for you?

Great question - let's go over it.

For example:

* In return for joining your email list, you can use fr.ee
branded reports offering them to your signups.

* You can let others a give them away adding useful
content to their websites or even as an added bonus with
products that you sell.

* You make affiliate commissions when someone buys from
your branded links inside the report(s).

And, even if you are branding someone else's report,
there's about zero work involved and you can still benefit
as if it's your own.

By giving away fr.ee reports, you can dramatically build
your email list and boost affiliate commissions. The more
viral reports you use in your marketing, the more it
will increase your opportunities.

So, remember to offer several Fr.ee Branded Viral Reports
and let the multiplicity of the Internet work for y
(c) Michael Nicholas -All Rights Reserved

About the author:
Michael Nicholas' 1st special report received an explosive
692 signups in just 48 hours adding 1600 new subscribers in
just 1 week! To find out how he did it, get his Free How To
Brand Report! http://www.orderbuttontriggers.com/pdf-report


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eMarketing Information

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 eMarketing Basics
 by: Matt Bacak

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.


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