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What Is A Traffic Exchange?

by: Stephanie Davies

If you have surfed the internet for very long, you have probably ran into what is referred to as a "traffic exchange". These programs can be designed in many ways, with many different functions. In this article we are going to cover what they are, where to find them, and how to use them to actually receive quality traffic as opposed to just plain "hits".

A traffic exchange is, simply put, an exchange of traffic. The basic idea is to view other member's websites or ads, and in exchange, different members will view yours. There are 2 basic types of traffic exchanges available today:

1. The manual surf exchange. In this type of exchange, you manually click through the other members websites or ads. Usually there is an anti-cheat method of some variety being used to insure that the system is not being cheated. I can assure you that any exchange that does not have an anti-cheat system is being cheated by several people.

2. The auto-surf exchange. This system is easier to use, but far less effective. In essence, it runs automatically with no effort on your part, changing websites or ads every so many seconds. Obviously, if you don't even need to look at it to have it work, chances are, people aren't viewing your ads either.

Most, if not all exchanges of both types will offer new members free "credits" or visitors just for signing up. This amount can vary between 50 free visitors all the way up to 10,000 free visitors or more. However, in regards to the exchanges offering an extremely high signup bonus, if everyone is given 10,000 free credits upon signing up...who is left to surf the exchange?

In addition to sign up bonuses, other things to pay attention to when signing up for an exchange are surfing ratios, timer rate, referral bonuses, and extra features.

All exchanges have surfing ratios. These can vary from 1:1 to 5:1 and up. What this means is that for every X amount of times you view someone elses site, your site will be viewed in return Y amount of times. So if there is a 3:1 surf ratio, for every 3 sites you view, your site will be shown to someone else one time.

All exchanges also have varied timer rates. This is the amount of time that a website is shown to you before you can move to the next site. Average timer rates are about 30-15 seconds per site. On auto-surf exchanges, this is the amount of time before it automatically switches to the next ad. On manual exchanges, this is how long you must wait before you see the next site or else you will not receive credit for viewing the site.

Most exchanges also offer referral bonuses, by giving you extra credits for referring other people to the exchange (referred to as a "downline"). Often, exchanges will give you part of a credit for every page your referrals surf.

Some exchanges offer nifty "extra" features, such as lotteries, games, trivia for points, ways to bet your points, and many other things to keep you from being bored as you click away.

So now that you know what one is, how can you use it to actually get traffic? Obviously people will view your site if they see it in an exchange, right? Sadly, the truth is that this is not the case. 95% of all traffic exchange surfers pay no attention to the sites they are viewing, no matter how attractive their design and content. They are focuses on the clicking to get credits, or in the case of many traffic exchange "pros" they have 20+ browser windows open and are clicking "next, next, next" one after the other with little regard to what is on the page before them.

But before you get discouraged, I do have good news for you! There are ways to get people to actually look at your site and pay attention to it! A few tips and tricks to use are:

1. Don't make the page long and filled with text. In fact, a great thing to do is to make a splash page that catches their attention, with a "bookmark me" and "enter here" link. With only a 10-30 second window to catch someone's eye, you have to be loud, bold, and fast! Use obnoxiously bright colors, get straight to the point, and offer a fast easy way for them to bookmark you or open your site in a new window so it doesn't interrupt their surfing. That is why is it a good idea to make a seperate page that you use only for exchanges.

2. Offer something that they want that they will see and stay for. Free samples, free ebooks, and especially free advertising. Anything that you can give them that will give them an incentive to take a second look at your site.

3. Get rid of the popups. Most exchanges won't allow more than one popup window, if any. And when surfers hit a popup window, or anything else that interrupts their quest for credits, it merely annoys them and makes them want to leave your site faster.

It is possible to get visitors to your site, and signups for programs using traffic exchanges. However you have to think like a surfer in order to do so. You also have to be active in the exchange. Obviously, the more people surfing, the more the exchange works.

So where can you find a good traffic exchange? I am about to give you several links to the ones that I have found to be the best of the best. I am personally a member of over 150 exchanges, and have a good idea of which ones are worth surfing. All I ask is that you please use my referral link given below.

http://www.trafficpods.com/index.jsp?ref=snlash
http://www.nomorehits.com/cgi-bin/start.cgi?referrer=snlash
http://trafficg.com/index.php?member=snlash
http://www.trafficroundup.com/newuser.php?ref=snlash1
http://www.trafficswarm.com/go.cgi?370497
http://hitsafari.com/newuser.php?ref=snlash

With this information you can make the most of traffic exchanges, and get visitors and customers to your website. Happy surfing!

About the author:
Stephanie Davies is a 26 year old Missourian with 10 years of internet experience. She currently owns and operates 6 high profile websites as well as her own handmade incense company, Mystickal Incense & More at

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20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

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20 Ways To Increase Website Traffic and eBook Sales