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The Real ‘Magic Bullets’ of Internet Marketing
by: Gary Durkin
.

© Gary Durkin

WARNING – to really understand – you must read from beginning to end. That’s how you will ‘get it’!

A while ago I developed a package which wasn’t available anywhere else in the world.
In fact, that package is still unique – but that’s not the point.

The package was not the real secret, it was the content that was the fantastic.

All I did, was to package it in such a way, that made it completely unique, and that gave me the edge.

(Read that again – there’s a little HINT inside….!)

The content of the product / package really was Rock-Solid. It was real-life information, from a real-life expert, showing how to make real-life profits from real-life business and how they do it time and time again.

No make-believe hype, or over-zealous extravagance at all.
No rubbish about how you can make $10,000 per month selling ice to Eskimos.
No trosh about how the writer is better than you, and the only way to get even partially to their level, is to buy their products…..!

Just good stuff. (and no, I wasn’t the author)

Anyway, I contacted a group of people, all of which I had assumed were experienced internet marketers, and understood business. I asked them if they would review the package, especially the content – and give me feedback about the product / package, the content and the website (both positive and negative).

In return, they would all receive a free package for their own use – after all, how can they review it, if they don’t have it!

So, the feedback came in – and I was very grateful for it. Some minor amendments to the sales page on the website were suggested, increasing the price was mentioned a few times, but apart from that – it was all positive. The content, the books, the audios, the bonuses – everything – they all loved.

All……… except ONE person.

That person, who shall remain anonymous, said to me…………

- “ Hey Gary – the package is too big. I can’t even get through just 1 of the books in my lunch break, so how do you expect me to read to the other books?”

(I thought to myself……. HEY – do you expect to learn the strategies and techniques used every day, by a real-life expert who is responsible for MILLIONS of dollars worth of sales –in less than an hour? You need to devote a little more time to understand how success is created – than just the time between your Cream Cheese Bagel and your Diet Soda!!!)

(Then I realised that this person was complaining about the fact that the package was a combination of 4 completely different subject packages. Each one of them targeting a different aspect of online business, each one with it’s own book and multiple audio sessions….. OF COURSE you read them all, that’s the point of the package!!!)


- “And what’s with the audios? I am supposed to READ AND LISTEN TOO?”

(Well, now I started to really think! What did this person mean exactly? Did they mean choose between and written version or an audio version……. Then I stopped, smiled – and moved on! You see, one of the best benefits of producing information, is the way in which you can deliver it. Not just the written word, but also audio and even video. You read in the ‘sound’ of your own voice inside your mind. You read at your own pace. You pick up certain aspects, at certain times – because that is how YOU work. However, the point of using Audio as well (not instead of) is to offer the reader / listener an alternative medium from which to learn / understand even more, because this time, you mind is listening to another person, another voice – and not just yours. This reinforces and strengthens information – it really does work!)


- “And what’s with the bonuses….. they are all on the same topic, there not much good as bonuses.”

(By now – my head is shaking so much I’ve put the paramedics on stand-by! It took me a few minutes to understand what they meant about the bonuses. Then I cracked it. This person looked at the bonuses, only to see each one of the bonuses (inside each of the four packages) – inside the main package – where all related to the subject of the package. Example – if you own a shop selling paint, and offer a special deal on a range of paint – you may offer a free brush set too. The brush set is obviously linked to the offer - paint. Makes sense to me!! The bonuses to the package were all linked to the main item, but this person wasn’t satisfied. They preferred to have something like a bag of potatoes with the special offer paint!!)


- “And most important – none of the books give me any magic bullets. Where are the secrets which guarantee me more sales and more money and more success?????? Tell me. ”

(OK – here’s the best bit! The Golden Nugget! The Crème de la Crème. I took THIS ONE by the horns, and replied to the person…….

Hi – thanks for your feedback. With reference to your question about where the Magic Bullets are in the package – before I answer you, can you please tell me how long you have been involved in internet marketing / business online?? Look forward to hearing from you….

4 days later, I receive a reply………..

- “ I’ve been doing it for about a year. I spend about 2 hours a week if I can fit it in – mostly ads and stuff. I know I should be spending less time, but I’m not making any money yet. When I make money, I’ll work less. Why? What’s that gotta do with it? “

The very same day, I replied……………

Hi – thanks for your reply. One more question for you. In the time you’ve spent in internet marketing (about a year you said) - how many of the books, ebooks, websites, information you have read, have actually given you THE real secret that nobody knows – the Magic Bullet which guarantees you will make a fortune online – that one, single piece of information which can only make you a fortune??


Another 6 days later….. then the reply……….

- “ None of the books or anything has told me the hidden secret to making lots of money guaranteed, I’m still looking. I thought it would be in your package. But it wasn’t. So what is it? Is it a piece of code that I place on my website? What is it????……………………..”

OK reader – for the benefit of that person, and everyone else out there, and perhaps even you – all who are looking for the Magic Bullet to Guarantee Success, Sales, Money and Profit – I’m going to reveal to you, right here, right now, the hidden secret which nobody knows that will transform you and your internet business instantaneously into a guru millionaire.

I will show you that one hidden ingredient which works for everyone.

I’m going to tell you what the heavy-hitters don’t want shared.

Now is the time for everyone to FINALLY understand what the BIG SECRET is – which guarantees your online success.

The next 5 lines of this article – show you EXACTLY what the Hidden, Secret, MAGIC BULLET of Internet Marketing REALLY IS…………….









Well, there you have it.

Did it make sense? If not – you’ve missed the point of the article. There are NO magic bullets, NO hidden lines of code, and no unknown secrets.

What there is……. is lots of good information, tips, techniques, strategies and methods. Some work better than others, but the only way to find out what they are, is to keeping looking, keep reading, keep learning.

The REAL secret is this…….. You cannot make bread with flour alone. You must have all the other ingredients, otherwise it will not work. That’s EXACTLY the same in business, and of course internet marketing.

1. Know what the ingredients are.
2. Know how to use them.
3. Put them all together.

Finally – if you’ve read this article correctly, you will notice some tips which have been carefully included. If you didn’t spot them – read the article again!

Best of success to everyone.






© 2005 All rights reserved worldwide.



About the author:
Another article by Gary Durkin
Founder of the Internet Advice Center®
http://www.InternetAdviceCenter.com

Gary has more than a decade of offline international business success behind him - each day controlling millions of dollars of investments world-wide, and has been doing business online for nearly 7 years.

If you would like to join thousands of subscribers to his newsletter ‘Delivering Success’ - send a blank email to deliveringsuccess@kioskcities.ws

You are free to distribute this article, providing it remains unchanged and with the resource / bio box attached.


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20 Ways To Increase Website Traffic and eBook Sales


Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

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