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Google
Is "Spyware" Watching You?
by: Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Imagine my surprise when I received a phone call from a
friend who told me he'd been the victim of a "spyware"
attack that left him shaking at his loss of privacy.

I listened to his horror story with a sympathetic ear, but
I felt secure since I carry anti-virus software and a
firewall (both by Norton).

At his suggestion - and to my surprise - I ran a program
called "Spy Sweeper" and found a veritable minefield of
dangerous and harmful programs lurking on my computer.

"Spyware" is software that gets onto your computer and
literally "spies" on your activities.

The spying can range from relatively harmless use of
cookies tracking you across multiple websites... to
extremely dangerous "keystroke loggers" which record
passwords, credit cards, and other personal data. That data
then gets relayed to the person who put the software on
your computer.

Three primary types of spyware exist to complicate your
online life, including:

1. "cookies"
2. "adware"
3. malicious programs like "keystroke loggers"

Cookies represent mostly a danger of lost privacy.

In theory, someone could use a "cookie" to track you across
multiple sites, combine that data with several databases,
and figure out a lot more information about you than would
make you comfortable.

"Adware" tracks more than just your movement across sites,
it spies on your installed software and computer habits to
then serve up advertising, modify websites before you see
them, and generally do things without your knowledge with
the intention of trying to get you to buy things.

"Keystroke loggers" and other malicious programs exist for
one purpose: to cause personal mayhem and financial damage.

Spyware gets on your computer in one of several different
ways.

First, it rides along with software you download from the
'Net and install on your system.

Second, they come as email attachments (much like viruses)
and automatically install themselves on your computer when
you open the email message.

Third, hackers find an open port on your computer and use
the "back door" to install basically anything they want.

And fourth, the more malicious types, like keystroke
loggers, can even get installed by someone with direct
physical access to your computer such as an employer,
suspicious spouse, business competitor, or someone who
wants to know exactly what you're doing.

Now, suppose you carry an up-to-date anti-virus program and
a firewall - shouldn't that represent potent protection?

In a word: NO!

I can personally attest that even the most up-to-date anti-
virus programs and firewalls will not (repeat, WILL NOT)
catch all the spyware that can infest your computer.

You need a program that specifically scans your system for
the tens-of-thousands of existing spyware programs along
with the new ones appearing daily.

Check out "Spy Sweeper" from webroot.com - this is the
program I used to discover the spyware on my computer.

One thing I noticed, however, is that this program is a
memory hog, so once I scanned, I turned it off and then
use it 2-3 times a week... not the best strategy, but
I want to give you the "whole" picture.

I also got the following recommendations from numerous
subscribers about 2 programs to specifically help identify
and remove spyware from your system (PC):

1. "Ad Aware" from lavasoft.de
2. "Spybot Search & Destroy" from safer-networking.org

The overwhelmingly recommended firewall suggested by readers
was Zone Alarm Pro from Zone Labs
=> http://www.ebookfire.com/zonealarm.html

The bottom line seems pretty simple (but lengthy) if you
want to protect yourself against this growing threat.

~ Keep your anti-virus program current
~ Install a firewall
~ Carefully screen software before installing it
~ Scan for specifically for spyware weekly
~ Stay current on this growing threat.


About the author:
Jim Edwards is a syndicated newspaper columnist
(http://www.TheNetReporter.com) and is the author of
several best-selling ebooks, information products and
software programs.

Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com


Circulated by Article Emporium

 



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20 Ways To Increase Website Traffic and eBook Sales


Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com



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