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Interview with Experts (Part 1)

by: Gary Durkin

Interview with EXPERTS - PART 1 by Gary Durkin (c) 2004 -
All Rights Reserved Worldwide.

As you will know, one key method of producing information
products is to create an eBook / Report with articles or
interviews from Top industry experts.

(HINT - if you get a number of �experts� to participate,
then this really improves things for you. Firstly, you have
expert advice from a range of people in the business, often
the advice may differ slightly, and this is a great benefit
to see how views change.

Plus, the more experts involved in your project, the better
- this gives more credibility.

Finally, you could develop a series of article on the back
of the project, cross-referencing answers from experts, or
using responses from one expert at a time, then following on
later with the next set of responses from the next expert�..
(HINT - great for setting up an effective auto responder
series.)

To create you very own version of this, simply approach a
number of key figures in the world of business, marketing
and the internet.

Then, give them a little background to who you are. (HINT -
here's a great place to 'blow your own trumpet' as they
say.... don't undersell yourself, but at the same time,
don't oversell either!)

Now - tell them a little more about what you are doing.....
something like this.. "I have spent a long time studying
your material and products and, like many I have come to
respect you. Now I wish to compile high-level input from you
and your industry colleagues, to distribute via my list,
affiliate program and contacts."

Now the next part is VERY important.... they will want to
know just how they benefit from helping you with your
product..... so tell them something like this....

"What's in it for you? Publicity! Any publicity is good
publicity! This opportunity gives you 'carte blanche' to say
anything and everything on the questions asked, and anything
else you want to say. You and your business will get more
exposure to potentially thousands of possible customers.
Your answers can be as long, detailed and thorough as you
like, plus they can be as frank as you wish. I will not edit
the copy of your response (unless you use bad language!!)"

Next - show you are serious, and put in some (not too many)
restrictions, and give good reason for doing so....

"I would prefer it if you could keep the number of blatant
product 'plugs' down to a minimum! One reason for this, is
that I have learned over the years that this activity tends
to lose the article credibility and is sometimes seen as an
advertisement rather than informative copy. I would also
like to replace any product links / URL's with my affiliate
links URLs for you service or product - unless you disagree
of course."

Then tell them they can put in a resource box, this is
expected across the industry, and they will want to put
their resource box into their contribution too. So tell
them....

"Finally, your 'resource box' can be as detailed as you like
and include a Bio if you wish. No limitation on the size of
this."

Also tell them that promotion of the final item will (or
could, depending on whether you are able to do all of this)
include a high quality eBook Cover, Full Website with Header
Graphics, and Detailed Sales Letter and so on.

Now tell them what the basis of the 'interview' is......

"I have prepared 12 topics / questions which I have
presented to each of the people I have invited to
participate. The twelve may contain more than one question,
but this is aimed at building more 'atmosphere' to the topic
and it is not necessarily required to answer each sub
question. Likewise, there are sections where I have asked
for your Top 3 (or so) Tips. There is nothing to suggest
that you must give exactly 3 (or so) replies! More would be
better, less if you prefer. It's up to you!"

Next follow on something like this....

"I would heartily welcome your expert views and input on
this project, and I would very much appreciate you kind
cooperation."

"I am seeking to finalise and publish this book by then end
of MONTH this year, and would like to have your much valued
responses by DATE if at all possible." (HINT - the reason
for this is to ensure that everyone who is contributing to
your ebook / report, has the same deadline to work to)

"Looking forward to hearing from you...............here are
the twelve questions / topics I have prepared (please note -
all contributors will have the exact same questions and
unlimited copy space to respond)"

Kindest regards

YOUR NAME YOUR CONTACT DETAILS.

That�s it for PART 1 of Interview with Experts.

In PART 2, I give a list of detailed questions which you
could use when you contact the experts.

About the author:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright � 2004 Gary Durkin
All rights reserved worldwide. Gary Durkin is the
owner of And the creator of the
Serling Combination� package. Gary has enjoyed more than a
decade of international business success, And been doing
business online for over 5 years. You are free to
distribute this article, providing it remains unchanged and
with this box attached
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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More Article Pages 1 - 2 - 3

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

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20 Ways To Increase Website Traffic and eBook Sales