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How To Fully Automate Your Website So You Don�t Waste Time Working

by: David Hennebery

So you don�t have a way of managing all of the customer responses coming through your inbox? I can relate, please let me share a personal story.

When I first started my online business, I didn�t know what an autoresponder was, and I was intimidated by setting one up on my site. I simply had an HTML form set up that would send e-mail address of people that wanted my newsletter straight to my inbox. I can only imagine the amount of money that I was leaving on the table. I had no way of responding back to my potential customers. When I saw a newsletter signup come into my inbox, I would copy and paste a reply back to them.

The times have changed. Not only is the above situation not acceptable, but there�s no way you can effectively grow your business without an autoresponder.

After all, since you now have your website set up to sell your e-book, you are going to need a way to handle the various types of correspondence being sent to you from potential customers.

Autoresponders are an effective and economical innovation (software program) designed to �respond� to any messages a website receives. Thousands of online businesses use autoresponders to send a confirmation �thank you� notice when anyone registers with their email address on the site. Think of them as an answering machine for your website.

Using an autoresponder is a critical component to having a successful ebook business. Not only do you need to respond to messages and inquiries, you must implement an email sales campaign to promote your ebook. If you were to try to manage the emails yourself, the task will eventually become impractical and extremely time consuming. You could hire someone to answer them, but when your site is receiving several hundred hits a day with an average of 50% registering to receive more information; you would need to hire several people thus making the cost very prohibitive. In business, �time is money and money is time�, and online, and autoresponder is the only solution.

If you do not have an autoresponder, you will lose sales, and lots of them. If you are not using an auto email program to get these non-committals to return to your site, you will not be able to sell your ebook to them. It�s really as simple as that.

How does an autorepsonder work? By utilizing the information you input into the programs, the Autoresponder will automatically answer any email or sign-up your site receives. You can even program a variety of responses and how many times you want to send your customers an email; plus any sales receipts, download information and access, support problems � can all be effectively handled by an autoresponder. Obviously if there is a support situation, you or your webmaster will need to step in and fix the problem, but the autoresponder can easily let the customer know that someone will be emailing them soon to help.

Due to the nature of your business (e-book sales), you will need a variety of email autoresponses depending upon the situation. A typical list of responses for an e-book sales site might include some or all of the following:

1) Thank you response for visiting and signing up;
2) Free newsletter emailed to all sign-ups;
3) Special offer emails to entice purchase;
4) Purchase notification/invoice;
5) Thank you for purchasing;
6) Informing of your newest e-book;
7) Offer free course/bonus for signing up;
8) Notification of problems/complaints received from customers;
9) Notification of feedback received.

Basically the uses of the program are endless, in fact anything that you would want emailed to several customers can be handled through an autoresponder. And just like the almost limitless uses, there are a vast number of autoresponder companies vying to handle your e-business correspondence.

Many sites have free autoresponder programs available which handle minimal email tasks; however because you are trying to sell ebooks, you should look for a system or service that does not limit the capabilities of your emails. Make sure you get unlimited email size plus you will need the ability to send multiple emails to the same person over a period of time. Remember, the reason for sending several emails over a course of time is based on the fact that most customers (about 60% - 70%) do not purchase on their first visit. If they are interested in learning more about your ebook, they will sign up for more information. And this is when you use an autoresponder to send multiple targeted information emails to drive those reluctant customers back to your site for the purchase. You will also want to have the ability to track your emails to assess the effectiveness of such a campaign. We use www.aweber.com and www.getresponse.com is also a good solution.

The messages you will want to send will depend upon the reason for the need to respond. One way you can handle this by having multiple email addresses for your site. Here is a short list of email addresses you will need:
1) support@yoursite.com
2) Yourname@yoursite.com
3) Yourassistant@yoursite.com
4) sales@yoursite.com

If you need additional addresses, do not hesitate to set them up and use them; the more you categorize your customer�s emails, the better you, your webmaster and your autorepsonder program will work. The autoresponder will know the difference between newsletter sign-ups, customer logins, purchases, and so on. This is all configured in the program, as is sending notification emails for receipt of a customer�s inquiry at one of your listed email addresses. Again, you or your webmaster will manually have to answer any inquiries received at a site listed address. Unfortunately at this moment in time, autoresponders cannot read and answer emails. I would imagine that sometime in the not too distance future this will become a possibility. One can always hope!

Now you understand why autoresponders are an important if not critical ingredient in developing a productive, functioning, 24/7 e-book sales site. Using one will help increase your sales, drive those hesitant potential customers back to your site and take care of those everyday tasks associated with having a professional and courteous Internet business. Offering excellent customer service is a significant business building tool, especially for online businesses when a customer assesses you and your site faster than you realize.

About the author:
David Hennebery is the owner and creator of a very successful ebook called ebookprofitmaker. He is regarded as an expert in eBook marketing and selling. To contact him email support@ebookprofitmaker.com Receive 35% ebook discount for reading this article.For more details visit

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20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

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20 Ways To Increase Website Traffic and eBook Sales