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5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!

by: Jim Edwards

� Jim Edwards - All Rights Reserved
======================================

One of the fastest ways to develop, build, and grow your own
list of subscribers is to develop a "mini" course with an
incredibly compelling promise.

I have personally used "mini" courses to build lists of
several thousand subscribers in as little as a week.

A "mini" course is simply a series of e-mail's where you
teach people a specific skill, set of skills, or reveal
other information they really want to know.

In the process of providing this focused, valuable
information, you prove to your subscribers that you are THE
expert in a particular area - and, you also encourage people
to pay you to get even BETTER information from ebooks and
information products you've either written or recommend.

An example of a "mini" course offer I've used with great
success is the free mini course at www.7dayebook.com that
appears in the exit pop up window when you leave the site.
The promise of this "mini" course is strong and compelling.
Here's what it says...

FREE eBook Mini-Course
"How to Write and Profit from your own eBook...
while you're still young enough to enjoy it!"

All the registration page asks for is first name and email
address... and this mini-course has generated thousands of
subscribers!

So here's the basic formula in a nutshell:
Strong promise+ low risk+ high perceived reward= Subscribers

Now, if you'd like to build your own list of rabid
subscribers, here are 5 sure-fire tips for creating a mini-
course that truly kicks butt!

Tip #1 - The Promise

If you want to launch a successful mini-course, target an
audience with a specific need and then make them the biggest
possible promise you can deliver on.

People are pressed for time and rarely see as much value in
something they get for free as opposed to something they pay
a lot of money for.

Add to this the fact that the Internet gets more and more
crowded everyday and you can see that the best offers are
the ones that grab people's attention by making a benefit-
driven promise they can't resist.

Even though you offer your mini-course for free, you still
must SELL people on WHY they should pay you with their time
and attention.

Example: If you want to do a mini-course on real estate
investing, look for the biggest and best promise you can
make for people.

Let's look at these various promises for identical mini-
course content:

Good: How to make a fortune in foreclosures.

Better: How to find and buy a profitable foreclosure within
2 weeks.

Best: How to find and buy a profitable foreclosure property
in your area within 2 weeks - using none of your own money!

** The promise you make has everything to do with whether or
not people sign up. IMPORTANT: After they sign up, make sure
you deliver on the promise.

Tip #2 - Don't reinvent the wheel

Look for existing content - your own or other people's - you
can adapt directly or indirectly into the mini-course.

Hey, I understand you're busy... I'm busy too!

Why would you want to spend 2 days coming up with all the
content for your mini-course if you already have past
information you can adapt!?

If you don't have any existing material, then find someone
else who has written an article and use that for part of
your mini-course - with their permission of course.

You'd be surprised at all the pieces of the puzzle that are
out there independently which you could combine into a great
mini-course without nearly the mountain of effort you might
expect.

Tip #3 - Give yourself lots of chances to make money

One way to build more value into your mini-course and make
sure people hang onto your messages instead of deleting them
is to put lots of quality links into your mini-course.

This allows people to get additional information on specific
aspects of the mini-course.

Some of those links can be to free resources, others to
resources where you earn an affiliate commission, and still
others to your own products and services.

The more links you have that actually contribute to your
students learning the subject of your mini-course and
fulfilling the promise you made to get them to sign up, the
better your chances of them clicking those links.

If you create lessons people save for future reference
because they have great links in them, you'll make more
money!

For an example look no further than your "in-box"! Almost
everybody has email messages they've saved from other people
because they contain links to sites you want to use now or
access in the future.

Tip #4 - Build anticipation for the next message

If you're going to take the time to put together the mini-
course, wouldn't it be great of the majority of people who
subscribed actually read your messages!?

If you want to launch a successful mini-course, you've got
to rise ABOVE the noise of all the other email messages
people receive every single day.

One way to do this is to always end each lesson with a small
"ad" or excitement builder for the next message. You do this
by really playing up a big benefit they'll receive as a
result of reading the next message you promise to send them.

Here's an example:

"The next and final installment in this mini-course will
give you five tips for how to get 10,000 visitors to your
website without spending a dime on pay-per-click traffic! So
stay tuned for the next lesson in 2 days..."

It's a simple, yet very powerful way to build anticipation
for the next message into EVERY message you send.

This simple step helps make them look forward to the next
message so it gets read... not trashed!

Tip #5 - Tell them what they don't know!

If you're using the mini-course to promote a product that
covers a much "bigger picture" of the topic as a whole,
constantly remind people that the mini-course is just a
"tiny piece" of the whole product.

Remind them of what else they need to know and tell them if
they buy the product then they'll get this benefit, and that
benefit, and even more specific information.

Remember, you didn't publish this mini-course to practice
your typing skills! You are in this to make money, to get
subscribers, and to make sales!

Once you deliver quality content that gives people a real
taste of what's in store when they actually purchase, then
it's time to close the sale... you deserve it!

About the author:
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! ==>

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20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

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20 Ways To Increase Website Traffic and eBook Sales