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The Secret Power of an eBay Auction Title
by: Brian McGregor
I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working.

You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions?

If it has, I always start at the same point. The auction title.

In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough.

Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles:

a) 79 million times each day buyers use eBay's search box to locate items in which they are interested.

b) eBay's standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, nor auction descriptions)

c) If an auction title doesn't contain the words keyed into the search box, the auction won’t get returned in the search list. And that’s another of the 79 million searches you’ve missed out on!

d) If an auction isn't returned in a search list, it can’t be clicked on to have the auction description viewed.

So, the whole of eBay's default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles. If your title contains words which the buyer searches upon, your auction will be returned time and again in search return lists.

Actually, that’s not quite everything. Let’s say you want to create a new auction. Your auction title has three functions:

1) To contain keywords. (Number one on this list for the reason you now know!)
2) To persuade buyers to click through to your auction description page
3) To convey what the item is

To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor.

Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title.

Taking your best keywords, you now create your auction title. It's not an English exam, so it doesn't matter if it doesn't scan like a sentence.

You can add a power word or two if you've space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They won’t be searched on by buyers, so use them sparingly. For the same reason, I don’t advocate the use of "clever" words like l@@k or w0w!

Finally, do the words in your title convey what the item is? If so, that's it. You've created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, that’s the key!

If you can get your auction to appear more frequently in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price.

Now you know the secret power, why not create a new title today for one of your auctions? If you do, believe me you’ll get your fair share of the 79 million eBay daily searchers.

Good luck in all your eBay selling.

About the author:
Brian McGregor is an internet entrepreneur specializing in leveraging the power of eBay. He is author of ‘The eBay Formula’ on how to sell successfully on eBay time after time, and is editor of the eBay Auction Newsletter. http://www.workwinners.comBrian is also creator of Keyword Pro, the software which enables sellers to find the top keywords by category currently on eBay http://www.keyword-pro.com


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 Getting Great Deals on EBay
 by: Lorraine Venner

I love getting a deal. I try to smell them out from miles away. I love frequent garage sales, flea markets, closeouts, and more -- but found that I could much better by simply buying through online auctions - if I shop carefully.

Getting a deal out of EBay auctions is an art. Buying from auctions can be a costly proposition or a very economical option depending on your tactics. Buy wisely by learning from my (sometimes costly) experiences.

1. Is the Seller Trustworthy?

Both EBay and Yahoo auctions have seller ratings. Read these and their associated reviews. If the seller has a great rating from buying and a poor one from selling, you probably don't want to buy from them. Look at both praises and complaints as they may or may not apply to what you are bidding on.

2. Read the Description Throughly

It is very easy to read what you want to see in an Ebay auction rather than what is actually written there. Read both what is in the Ebay description and what is NOT in the description. Often your mind will want to fill in details with what is your dream interpretation. You need to re-read the description until you find out whether what you are searching for and what the seller is selling match.

* Used or New?

Is the item you are buying used or new? If it doesn't say new, you are most likely buying something that is used.

* Real or Fake

Is the item you are interested in "real" gold, sterling silver or pearls? For example, a description saying: "gold necklace for sale" does NOT say 14 kt gold or 18kt gold. That most likely means a gold COLORED necklace which may or may not have actual gold metal. This also applies to pearls as many call plastic fake pearls simply "pearls".

If the seller is selling beads, those beads could be plastic, glass, stone, scrap metal, crystal, chips, wood, clay, gemstone or some other material.

* Item Details

Does the EBay description really say how much you are getting, how long the item is, and quality of the item? Selling by the pound can be a great deal - or a horrible deal.

* Beware of Hidden Costs

Look at shipping and handling costs. I've seen many penny auctions that have $13 or more shipping. Some auctions even have handling fees.

* How Fast Will it Ship?

I've been seeing a fair amount of auctions that note that the product will ship in 2 months or that shipping time is 2 months. If you are buying for a particular holiday, be sure that you will get the item in time.

3. Is it a Bargain For You?

Many times an EBay auction will say that the items are "worth $XXX". In many cases, that price is inflated. Often you can find similar items much cheaper tah "$XXX" at normal stores. (However, the auction price may still be cheaper than you can by elsewhere - it really helps to know how much you usually pay for items!) If you are only interested in some of the items in an auction, adjust your bid to reflect how much you are willing to pay for just those items unless you plan to sell the rest as that is how much you would pay for it elsewhere.

4. Auction Fever

Compare prices on the net at the same time to avoid overpaying. Know that usually you can get the item later elsewhere. Wise buyers know to walk away when the price is higher than the item is worth to them.


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