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Is Your Market Already Saturated?
by: Willie Crawford
Copyright 2005 Willie Crawford

I recently offered my ezine subscribers a free gift easily worth over four hundred dollars. It was the free master resale rights to 106 niche products (mostly PDF ebooks). Some of these are products I'm actually selling from some of my websites (or offering as bonuses with other products).

Several subscribers emailed to say that they'd seen some of these products for sale on Ebay or other places. They questioned the value of the free gift I offered, and wondered if the market for these products is already saturated.

At Gary Halbert's recent Fusion Seminar, I brought up the issue of market saturation. Mark Joyner, Michel Fortin, Gary Halbert, and John Carlton - all world-class copywriters - were quick to point out that market saturation is rare. It's all a matter of how you define your market. Mark pointed out to me that the segment of the market I was targeting was a TINY fraction of my potential market.

Whether or not your market is saturated does depend upon how you define your market. It also depends upon how you define your product.

When Henry Ford first mass-produced the Model-T, he offered it to the railroads. Viewing themselves as in the railroad business rather than the transportation business, they weren't interested in his vehicles. Now, many of those railroads are out of business, and many times more goods and services are moved by truck in the U.S. than by rail. If some of the railroad owners had defined their markets differently, they could be transportation tycoons now... or perhaps dominate the trucking industry.

Back to the simple niche ebooks that I offered my subscribers as a free gift. Take a minute to check them out now at:
http://WillieCrawford.com/free-niche-gift.html


I took many of these very same ebooks, packaged them as a bonus with my own cookbook, and watched sales increase by as much as $1400 in a single day. You can see how I bundled those ebooks with my pre-existing product here:
http://www.chitterlings.com/cookbook.html

I took some of these very SAME niche ebooks and bundled them with another product. At the same time I tripled the price on that product. Sales increased 62%. You can see how I bundled these same ebooks here: http://WriteACookbook.com

With the above 2 examples you can see that it's all about how you "PACKAGE" or present an item rather than how many others are offering it.

It's all about how you define your market and what segment of the market you choose to compete in. For example, I refuse to market most of my goods and services where you are competing on the basis of price. Ebay shoppers are looking for a bargain. Instead of offering the ebooks for a dollar or less, as many Ebay sellers do, I bundled then with something I was selling for $19.97, and then RAISED my price to $67.

Competing on the basis of price, with any product, is generally a losing proposition. You have to sell a lot more of the item to make the same amount of money. Since you have to deal with more customers when you're competing on the basis of price, you'll also have more customer service issues. Therefore, you generally end up earning less per hour. Do you really want to do that?

To answer the question, "Is Your Market Already Saturated?" ... your answer will always be no if you market properly. Define your market, and package your product so that it is UNIQUE. Then you won't really have any direct competitors. It's ALL about how you package the product. It's all about how you present the item.

Now that you have the proper mindset, you should be able to take any of your products that have just been "collecting dust," repackage them, or revise your web copy and sell them like hotcakes. It just takes a little brainstorming, but I've just shown you how easy it can be.


About the author:
Willie Crawford has been teaching Internet marketing to others since 1997. Grab a free copy of his comprehensive Internet marketing success course now at: http://WillieCrawford.com


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 Getting Great Deals on EBay
 by: Lorraine Venner

I love getting a deal. I try to smell them out from miles away. I love frequent garage sales, flea markets, closeouts, and more -- but found that I could much better by simply buying through online auctions - if I shop carefully.

Getting a deal out of EBay auctions is an art. Buying from auctions can be a costly proposition or a very economical option depending on your tactics. Buy wisely by learning from my (sometimes costly) experiences.

1. Is the Seller Trustworthy?

Both EBay and Yahoo auctions have seller ratings. Read these and their associated reviews. If the seller has a great rating from buying and a poor one from selling, you probably don't want to buy from them. Look at both praises and complaints as they may or may not apply to what you are bidding on.

2. Read the Description Throughly

It is very easy to read what you want to see in an Ebay auction rather than what is actually written there. Read both what is in the Ebay description and what is NOT in the description. Often your mind will want to fill in details with what is your dream interpretation. You need to re-read the description until you find out whether what you are searching for and what the seller is selling match.

* Used or New?

Is the item you are buying used or new? If it doesn't say new, you are most likely buying something that is used.

* Real or Fake

Is the item you are interested in "real" gold, sterling silver or pearls? For example, a description saying: "gold necklace for sale" does NOT say 14 kt gold or 18kt gold. That most likely means a gold COLORED necklace which may or may not have actual gold metal. This also applies to pearls as many call plastic fake pearls simply "pearls".

If the seller is selling beads, those beads could be plastic, glass, stone, scrap metal, crystal, chips, wood, clay, gemstone or some other material.

* Item Details

Does the EBay description really say how much you are getting, how long the item is, and quality of the item? Selling by the pound can be a great deal - or a horrible deal.

* Beware of Hidden Costs

Look at shipping and handling costs. I've seen many penny auctions that have $13 or more shipping. Some auctions even have handling fees.

* How Fast Will it Ship?

I've been seeing a fair amount of auctions that note that the product will ship in 2 months or that shipping time is 2 months. If you are buying for a particular holiday, be sure that you will get the item in time.

3. Is it a Bargain For You?

Many times an EBay auction will say that the items are "worth $XXX". In many cases, that price is inflated. Often you can find similar items much cheaper tah "$XXX" at normal stores. (However, the auction price may still be cheaper than you can by elsewhere - it really helps to know how much you usually pay for items!) If you are only interested in some of the items in an auction, adjust your bid to reflect how much you are willing to pay for just those items unless you plan to sell the rest as that is how much you would pay for it elsewhere.

4. Auction Fever

Compare prices on the net at the same time to avoid overpaying. Know that usually you can get the item later elsewhere. Wise buyers know to walk away when the price is higher than the item is worth to them.


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