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eBay Auctions - How to Create a Compelling Title
by: Ian Stables
(C) 2005 Ian Stables

Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the by-line, copyright, and the resource box below is included.

This is an excerpt from the ebook
"The 37 Effective Ebay Ad Writing Secrets"



Secret 7
How to Easily Create a Compelling Auction Title

Very effective!

Think for a moment the questions that you would like answered. I bet you're really interested anytime you see anything offering the answer. Imagine your question is 'Is there an easier way to get to work?'. You might express it as 'I wish there was an easier way to get to work'. But it means the same thing. You see a headline that says 'New Easy Way To Get To (where you work)'. Would you be curious? Of course you would.

So it makes sense to ask yourself what questions your target customer has which you can provide the answer. Then construct your headline as the answer.

Examples:

Customers question
'What can I buy for my wife's birthday present?'
Your item
A quality ladies wristwatch
Your headline
'Just What The Lady Wants - Quality Wrist Watch'

Customers question
'How can I study less and still remember?'


Your item
A new way to study faster and remember everything
Your headline
'New Way - Study Faster and Remember Everything'

Customers question
'What can I sell on Ebay?'
Your item
A guide on what to buy and where to find these items at car boot sales
Your headline
'What To Buy and Where To Find Saleable Ebay Items'

Customers question
'I'd write and sell ebooks but don't know how'
Your item
A simple way to write an ebook
Your headline
'The Easy Way To Write A Saleable Ebook'

Peoples questions often begin with How, Which, Who, Where, When, What and Why.

About the author:

Ian Stables is the author of "The 37 eBay Ad Writing Secrets" - How to easily COMPEL people to buy your stuff on eBay. To see contents visit http://ebayadsecrets.tripod.com/


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Getting Great Deals on EBay
 by: Lorraine Venner

I love getting a deal. I try to smell them out from miles away. I love frequent garage sales, flea markets, closeouts, and more -- but found that I could much better by simply buying through online auctions - if I shop carefully.

Getting a deal out of EBay auctions is an art. Buying from auctions can be a costly proposition or a very economical option depending on your tactics. Buy wisely by learning from my (sometimes costly) experiences.

1. Is the Seller Trustworthy?

Both EBay and Yahoo auctions have seller ratings. Read these and their associated reviews. If the seller has a great rating from buying and a poor one from selling, you probably don't want to buy from them. Look at both praises and complaints as they may or may not apply to what you are bidding on.

2. Read the Description Throughly

It is very easy to read what you want to see in an Ebay auction rather than what is actually written there. Read both what is in the Ebay description and what is NOT in the description. Often your mind will want to fill in details with what is your dream interpretation. You need to re-read the description until you find out whether what you are searching for and what the seller is selling match.

* Used or New?

Is the item you are buying used or new? If it doesn't say new, you are most likely buying something that is used.

* Real or Fake

Is the item you are interested in "real" gold, sterling silver or pearls? For example, a description saying: "gold necklace for sale" does NOT say 14 kt gold or 18kt gold. That most likely means a gold COLORED necklace which may or may not have actual gold metal. This also applies to pearls as many call plastic fake pearls simply "pearls".

If the seller is selling beads, those beads could be plastic, glass, stone, scrap metal, crystal, chips, wood, clay, gemstone or some other material.

* Item Details

Does the EBay description really say how much you are getting, how long the item is, and quality of the item? Selling by the pound can be a great deal - or a horrible deal.

* Beware of Hidden Costs

Look at shipping and handling costs. I've seen many penny auctions that have $13 or more shipping. Some auctions even have handling fees.

* How Fast Will it Ship?

I've been seeing a fair amount of auctions that note that the product will ship in 2 months or that shipping time is 2 months. If you are buying for a particular holiday, be sure that you will get the item in time.

3. Is it a Bargain For You?

Many times an EBay auction will say that the items are "worth $XXX". In many cases, that price is inflated. Often you can find similar items much cheaper tah "$XXX" at normal stores. (However, the auction price may still be cheaper than you can by elsewhere - it really helps to know how much you usually pay for items!) If you are only interested in some of the items in an auction, adjust your bid to reflect how much you are willing to pay for just those items unless you plan to sell the rest as that is how much you would pay for it elsewhere.

4. Auction Fever

Compare prices on the net at the same time to avoid overpaying. Know that usually you can get the item later elsewhere. Wise buyers know to walk away when the price is higher than the item is worth to them.



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