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Tips on Domain Name Choice
by: Clare Lawrence


By Clare Lawrence 3rd November 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.

Before buying your domain name, give some thought to the followng:-

1) If possible use your sites name as the basis of your domain name e.g www.discountdomainsuk.com for Discount Domains UK. This might seem common sense but not every site follows the convention. If you use your name in your URL it will be much easier for your customers to find you.

2) Generic names – if you can register a generic domain such as toys.com that’s great, but most of these have already gone. Also getting ranked in the search engines is likely to be harder. Selected a domain closer to your market segment will cut down the competition. E.g toyplanes.com

3) Hyphenated Names – Its easy to forget the hyphen! Which is the problem, particularly if your customer remembers your name but not your URL. Though on a positive note hyphenated names are less likely to be registered already.

4) If the .com or .co.uk extension is not available then consider the alternative TLD ( Top level domain types) such as .net or .biz. If your domain name has already been registered then approach the owner and ask if they’ll sell. They may accept a £100. If you ask, they can only say no.

5) Plurals. Very often a domain name will be free in the plural but not in the singular form. It’s a personal choice, but if your prefered choice of domain name is not available you might be stuck.

6) Short or Long domains – A short domain name is more memorable, but less likely to be available. A longer domain is harder to remember, but can contain more keywords which is important as some of the search engines, use keywords in a domain name as part of the search algorithm.

7) Which Top Level Domain Type - .com, .co.uk , .net etc This is a question I am often asked. There is no evidence that any domain name type is given preference by the search engines. However some search engines such as Google, have local searches e.g www.google.co.uk which do select local content. Customer often get re-assurance from seeing a local TLD as they know they are dealing with a local company etc. You can, of course, register all of them!

8) Variations – If your prefered domain name is not available then its always worth trying a prefix my e.g mydomains.com or suffix e.g domains4U.com etc







About the author:
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Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.comClare can also be contacted on clare@discountdomainsuk.com
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Public Domain - Internet Gold Mine


With the advent of the internet and the ease of which information can readily be downloaded and compiled you would think that more people would realize that the public domain is a source of wonderful wealth that can be tapped into for huge profits.

I have spent the last 4 years "discovering" little known secrets of this information that is readily available to those who know where to look. Or should I say "prospect". That's exactly what it is. It's Mining. When you mine the internet, you are not mining little rocks in a quarry or dredging a cold river looking for that elusive nugget of gold. You are searching for the gold of the future, and of the past. Information becomes your ore. You now become an information prospector. A "Millennium-Age Gold Miner."

The tools of your trade are much different today than in the days of old. Your "pick-axe" has evolved into your mouse, and your "gold pan" is your hard drive. Your computer is the dredge and your internet connection is your "claim". In the old days when a prospector found gold he would drive a stake in the ground and this would become his claim. You are doing the same thing when you sign the contract for your internet connection. You are staking a claim to the largest source of wealth in the world. Public Domain Information.

You transcend the boundaries of the physical world by entering a realm in which it is possible to find riches in the deepest recesses and crevices of the web. The public domain is the undiscovered country of the information age. It's mysteries are deep as oceans and it's knowledge as expansive as the universe. The public domain now becomes ultimate natural resource.

Information has always reigned king since the beginning of time. There are millions of us who know not the sheer power and value of the information that is freely available to anyone who knows where to look.

The new millennium, and the information-age is very much like the GoldRush of 1849 in which hundreds of thousands of people rushed westward in a stampede of gold seeking pioneers. Some were young, some old, some in between, but all sought a common goal. Gold. Only this time it is different, the gold we seek in this age is information, and it's not mere thousands, but hundreds of millions people who are on this new quest blazing new trails and forging great new paths to wealth.

Information is abundant and widely available. You can mine this gold at anytime, from any place in the world. You do not have to travel vast distances facing the perils of the land to stake your claim. All you need is a computer and a connection to the web. From anywhere in the world you are able to seek out, find, download, and refine your treasure from the warm and cozy comfort of home.

Never before, in the history of man have you been able to procure such wealth so quickly. You are able to locate information on any subject in an instant, and your results are displayed before you faster than you could have ever imagined.

Your "gold pan" quickly become full of the valuable information-ore. Each time you find a nugget it motivates you to find more. You become entranced with the new found riches and it almost becomes obsession. The desire to find more pulses through your veins like a hot drug, steadily increasing your craving for more. The more you find the more you want. It the realization becomes obvious that you have "Gold-Fever" and now you can't stop searching for more information.

This is what the public domain is. It's an internet goldmine chock full of free information ready for the taking.

Stake your claim!

Eric Wichman is founder of PD Times a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain

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