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3 Secrets to "Striking it Rich" in Cyberspace
by: Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

In the few seconds it takes you to read this another domain
name gets registered at www.NetworkSolutions.com, the
Internet's oldest and largest domain name registrar.

Everyone from industrial giants to corner flower shops
currently wants to stake a profitable claim in cyberspace.

The lure of low startup costs compared to brick-and-mortar
operations and the promise of high rewards draws an ever-
swelling crowd of merchants to the online marketplace.

Yet despite the optimism statistics tell us that 80% of
these "e" businesses will fail within their first 12 months
of operation.

People from all over the country ask me what it takes to
succeed in the e-commerce world once they've completed the
basic steps for getting online.

The following three keys virtually *guarantee success* for
any online enterprise.


The First Key:

A Quality product or service with highly evident and readily
understood benefits for consumers.

If your product or service does not represent the highest
quality and value possible, and if consumers don't
understand exactly why they should buy from you, the speed
of the Internet will just expose your shortcomings to the
marketplace that much quicker.

In the offline world a product's benefits, not the features,
cause consumers to make buying decisions.

A man doesn't buy a car with a 5 liter engine because of the
horsepower, he buys it for the feeling of supremacy and
control he thinks it will give him.

Kids don't want a 1000mHz computer for computing power in
doing homework, they want to play the latest games.

The Internet magnifies this "what's in it for me" benefits-
driven evaluation by consumers.

Products or services presented with readily understood,
self-serving benefits for consumers sell best online (and
off).


The Second Key:

An excellent website that loads fast, provides pertinent
information to targeted consumers, and allows them to make
online purchases quickly and securely.

Your website should: · Load fast by making conservative use
of graphics. (Go to yahoo.com for an excellent example.)

· Provide exactly the information your potential customers
want and need.

· Make it extremely easy for surfers to navigate your site
and find exactly what they want.

· Look good on both the Netscape and Internet Explorer web
browsers at various screen resolutions (640x480, 800x600,
etc.).


The Third Key:

Consistent, targeted website traffic by consumers capable of
buying your product or service.

Imagine buying a 50 foot billboard and, instead of putting
it out by the highway, you hid it in your basement.

Nobody would see it!

The same thing happens if you don't actively and
continuously promote your website to attract visitors.

With its incredible speed and communications power, the
Internet acts as a magnifying glass for any organization's
strengths and weaknesses. E-commerce, e-mail, and a website
won't do the job of marketing, selling, and customer service
for any company.

They will, however, help every organization perform all of
those business functions better, faster, and less
expensively with the real and tangible result of "striking
it rich" in cyberspace!


About the author:
Jim Edwards, a.k.a. TheNetReporter.com, is a syndicated
newspaper columnist, nationally recognized speaker, author,
and web developer. Owner of nine (9) successful e-businesses
as well as a professional consulting firm, Jim's writing comes
straight off the front lines of the Internet and e-commerce.

Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website. Click Here> http://www.turnwordsintotraffic.com


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Public Domain - Internet Gold Mine


With the advent of the internet and the ease of which information can readily be downloaded and compiled you would think that more people would realize that the public domain is a source of wonderful wealth that can be tapped into for huge profits.

I have spent the last 4 years "discovering" little known secrets of this information that is readily available to those who know where to look. Or should I say "prospect". That's exactly what it is. It's Mining. When you mine the internet, you are not mining little rocks in a quarry or dredging a cold river looking for that elusive nugget of gold. You are searching for the gold of the future, and of the past. Information becomes your ore. You now become an information prospector. A "Millennium-Age Gold Miner."

The tools of your trade are much different today than in the days of old. Your "pick-axe" has evolved into your mouse, and your "gold pan" is your hard drive. Your computer is the dredge and your internet connection is your "claim". In the old days when a prospector found gold he would drive a stake in the ground and this would become his claim. You are doing the same thing when you sign the contract for your internet connection. You are staking a claim to the largest source of wealth in the world. Public Domain Information.

You transcend the boundaries of the physical world by entering a realm in which it is possible to find riches in the deepest recesses and crevices of the web. The public domain is the undiscovered country of the information age. It's mysteries are deep as oceans and it's knowledge as expansive as the universe. The public domain now becomes ultimate natural resource.

Information has always reigned king since the beginning of time. There are millions of us who know not the sheer power and value of the information that is freely available to anyone who knows where to look.

The new millennium, and the information-age is very much like the GoldRush of 1849 in which hundreds of thousands of people rushed westward in a stampede of gold seeking pioneers. Some were young, some old, some in between, but all sought a common goal. Gold. Only this time it is different, the gold we seek in this age is information, and it's not mere thousands, but hundreds of millions people who are on this new quest blazing new trails and forging great new paths to wealth.

Information is abundant and widely available. You can mine this gold at anytime, from any place in the world. You do not have to travel vast distances facing the perils of the land to stake your claim. All you need is a computer and a connection to the web. From anywhere in the world you are able to seek out, find, download, and refine your treasure from the warm and cozy comfort of home.

Never before, in the history of man have you been able to procure such wealth so quickly. You are able to locate information on any subject in an instant, and your results are displayed before you faster than you could have ever imagined.

Your "gold pan" quickly become full of the valuable information-ore. Each time you find a nugget it motivates you to find more. You become entranced with the new found riches and it almost becomes obsession. The desire to find more pulses through your veins like a hot drug, steadily increasing your craving for more. The more you find the more you want. It the realization becomes obvious that you have "Gold-Fever" and now you can't stop searching for more information.

This is what the public domain is. It's an internet goldmine chock full of free information ready for the taking.

Stake your claim!

Eric Wichman is founder of PD Times a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain

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