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12 Steps to Creating a Business Online
by: Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

"E-commerce"

A word pervading our society, making headlines around the world, and causing the stock market to rise and fall with
startling ease.

It seems every business news story centers on some technology company’s "DOT-com" or "DOT-bomb"!

With all the positive and negative hoopla, business owners of any size company can throw up their hands and feel the "E" world has left them behind.

Every business owner, salesperson, or professional asked one of two questions in the past year, either "Am I using e-commerce correctly?" or "How do I effectively get involved in e-commerce?"

You can buy hundreds of books and pay thousands in consulting fees to analyze and debate the answer to the first question.

To answer to the second question just follow these 12 steps.

Step 1 - Buy a domain name (your own DOT com). Go to www.NetworkSolutions.com and research names. Can a customer easily spell and remember it?

Step 2 - Write down your online goals and prepare a time and money budget.

How soon do you want your e-commerce site up and running?

How much will you spend?

How many hours will you devote to the site and when?

Step 3 - Surf the web to find other sites you like and dislike. Learn from others’ successes and mistakes by taking the best of what their sites offer and adapting it for your own use.

Step 4 - Design your site on paper. Define elements, look, feel, colors etc.

Step 5 - Hire a professional to set up the graphics and navigation, but with the intention of you or your staff maintaining the site’s day to day operations, communication and updates.

Step 6 - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with the site’s maintenance.

Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)

Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.

Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.

Step 10 - Concentrate on obtaining an email address from every customer and potential customer.

Obtain permission to send periodic, value added malings to your database.

Use a list server to organize and maintain your mailing list.

Step 11 - Always look for and use the simplest solution or option.

Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use the simplest answer for your needs.

Step 12 - Become educated and stay current in the world of e-commerce.

Learn the marketing and sales techniques of the online world.


About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com


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Public Domain - Internet Gold Mine


With the advent of the internet and the ease of which information can readily be downloaded and compiled you would think that more people would realize that the public domain is a source of wonderful wealth that can be tapped into for huge profits.

I have spent the last 4 years "discovering" little known secrets of this information that is readily available to those who know where to look. Or should I say "prospect". That's exactly what it is. It's Mining. When you mine the internet, you are not mining little rocks in a quarry or dredging a cold river looking for that elusive nugget of gold. You are searching for the gold of the future, and of the past. Information becomes your ore. You now become an information prospector. A "Millennium-Age Gold Miner."

The tools of your trade are much different today than in the days of old. Your "pick-axe" has evolved into your mouse, and your "gold pan" is your hard drive. Your computer is the dredge and your internet connection is your "claim". In the old days when a prospector found gold he would drive a stake in the ground and this would become his claim. You are doing the same thing when you sign the contract for your internet connection. You are staking a claim to the largest source of wealth in the world. Public Domain Information.

You transcend the boundaries of the physical world by entering a realm in which it is possible to find riches in the deepest recesses and crevices of the web. The public domain is the undiscovered country of the information age. It's mysteries are deep as oceans and it's knowledge as expansive as the universe. The public domain now becomes ultimate natural resource.

Information has always reigned king since the beginning of time. There are millions of us who know not the sheer power and value of the information that is freely available to anyone who knows where to look.

The new millennium, and the information-age is very much like the GoldRush of 1849 in which hundreds of thousands of people rushed westward in a stampede of gold seeking pioneers. Some were young, some old, some in between, but all sought a common goal. Gold. Only this time it is different, the gold we seek in this age is information, and it's not mere thousands, but hundreds of millions people who are on this new quest blazing new trails and forging great new paths to wealth.

Information is abundant and widely available. You can mine this gold at anytime, from any place in the world. You do not have to travel vast distances facing the perils of the land to stake your claim. All you need is a computer and a connection to the web. From anywhere in the world you are able to seek out, find, download, and refine your treasure from the warm and cozy comfort of home.

Never before, in the history of man have you been able to procure such wealth so quickly. You are able to locate information on any subject in an instant, and your results are displayed before you faster than you could have ever imagined.

Your "gold pan" quickly become full of the valuable information-ore. Each time you find a nugget it motivates you to find more. You become entranced with the new found riches and it almost becomes obsession. The desire to find more pulses through your veins like a hot drug, steadily increasing your craving for more. The more you find the more you want. It the realization becomes obvious that you have "Gold-Fever" and now you can't stop searching for more information.

This is what the public domain is. It's an internet goldmine chock full of free information ready for the taking.

Stake your claim!

Eric Wichman is founder of PD Times a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain

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