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The Carrot On The Stick Formula

by: Larry Johnson

People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services.

They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their part.

Unfortunately there just isn't any way to do it without some effort and work and planning on your part.

Here is a simple formula to apply when it comes to building some repeat traffic to your site.

The "Carrot on the stick" formula works pretty well. You remember, the rabbit chases the carrot on the stick. There is always some incentive offered out there to keep him on the move and coming back for more.

The lesson you need to take from this simple principle of behavior conditioning is that you have to offer your visitors some reason to return to your site.

Repeat visitors are likely to become loyal customers which will result in increased business and profits for you.

Check your bookmarks of favorite pages. Why did you choose to remember these sites as worthy of a bookmark ?

Did they offer great content ? Great resources ? Terrific ideas ? Discounts ? Free offers ? Contests ?

Did you complete a survey on the site that earned you a discount for their products or services and also captured your e-mail address ?

Did they send you a free report over a period of several days that involved auto-responded messages designed to bring you back to their site ?

For example: I offer a free report on helping newsletter publishers who want to gain more subscribers. Visitors simply send a blank message to my autoresponder.

They then receive a free, four-part mini-course on how to increase their number of subscribers and ezine exposure overnight.

Take a lesson from your bookmarks. Utilize them to create your own "carrots on the stick" reasons for visitors to return to your site.

About the author:
GET A QUICK START with this free, How-to-do-it ezine. Biz Site Biz Ezine will help you with powerful tips, great resources and original articles. Get a free ezine mini-course: mailto:ezineminicourse-881@parabots.net .

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Trading Currency Through Online Forex Brokers
by: Jay Moncliff

Access to foreign exchange (forex), the most extensive market on the planet, is generally through an intermediary known as a forex broker. Similar to a stock broker, these agents can also provide advice on forex trading strategies. This advice to clients often extends to technical analysis and research approaches designed to improve client forex trading performance.

Financial institutions are generally the most influential in the forex market through high-volume, large-value forex currency transactions. Historically, banks enjoyed monopolistic access to the forex markets, but through the Internet, any forex speculator can also enjoy 24 hour access to the market via a forex broker.

Secure web connections today allow many forex traders to work from home, where ready access to news and other technical advice informs decisions on what forex positions to take. Similar moves are being made by stock brokers, who are also moving out of banks and other traditional institutions.

Your needs in the market will influence your choice of forex broker. Online forex brokerage firms, known as houses, provide those new to the forex market with detailed research, advice and simulators to learn how to use their forex trading tools. The experienced online forex trader is catered to by other broking houses, with in-depth advice, but less focus on forex trading instruction based on the assumption that you are familiar with the forex market. To make an informed choice, it is advisable to trial several differing online forex broking houses and their trading tools to find the best fit for your needs.

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