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How to gain and retain online customers!
by: Paul Duxbury
It’s the most basic rule of business: you need to sell some to earn some. Salesmanship therefore, or the art of closing a sales, is of paramount importance for any business venture. After all, we can’t expect any earnings if we don’t make any sales

Winning customers is essential for the success of our enterprise. And this is also true for online businesses. In fact, some would say that winning customers online has its share of pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web. The disadvantage? The Internet offers a more impersonal channel in our dealings with people, making it more difficult to garner their trust and favour.

So what are we to do then? Fear not, dear friend. As with everything else in life, we should try to accentuate the positives to compensate for the negatives. Here are a few ways by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.

Always deliver quality goods or services. There is no better vehicle for our business message than our products themselves. Consistently offering things that are more than worth our customers’ time and money will brand us as enterprises that are committed to quality products and services. This would only serve us well in future dealings with the same clients. Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.

Always try to over-deliver. People love receiving more than what they paid for. If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions.

Provide bonuses. In addition to the product you’re selling, add some more goods that would perk up the package. Do this in a manner that you will make your customers aware of the value of the bonuses if they were otherwise purchased. This would definitely increase the worth of your product, and such would make it more favourable for a successful sale. Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders.

Build relationships. The importance of building good relationships with your customers cannot be undermined. As we’ve discussed earlier, the Internet is a rather informal venue for personal dealings. So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend.

Make use of a mailing list. A mailing list is an Internet marketers number one weapon. By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales. And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that. So invest on an excellent autoresponder service and prepare those follow-up messages well. Take good care of your subscriber base, and they will take good care of your business in return.

Winning customers is more than just luck. It entails a lot of strategizing and good planning. Retaining customers involve the same level of commitment as well. In the highly competitive world of online marketing, trust plays an integral role in achieving our goals. Try your best to win your customers’ trust. Take care of it. And for sure, this trust would fuel good business for you for many years to come.

About the author:
Paul is Head of Training for a major UK Charitable Organisation with a wealth of experience in personal development, management development, e-learning and operational management. In addition he owns two of the UK's leading Ebook Provider websites http://www.weight-loss-ebooks.co.ukand http://www.pk-ebooks.co.uk.Paul also owns http://www.help-your-child-learn.co.ukand http://www.ebay-profits.co.uk


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 Trading Currency Through Online Forex Brokers
 by: Jay Moncliff

Access to foreign exchange (forex), the most extensive market on the planet, is generally through an intermediary known as a forex broker. Similar to a stock broker, these agents can also provide advice on forex trading strategies. This advice to clients often extends to technical analysis and research approaches designed to improve client forex trading performance.

Financial institutions are generally the most influential in the forex market through high-volume, large-value forex currency transactions. Historically, banks enjoyed monopolistic access to the forex markets, but through the Internet, any forex speculator can also enjoy 24 hour access to the market via a forex broker.

Secure web connections today allow many forex traders to work from home, where ready access to news and other technical advice informs decisions on what forex positions to take. Similar moves are being made by stock brokers, who are also moving out of banks and other traditional institutions.

Your needs in the market will influence your choice of forex broker. Online forex brokerage firms, known as houses, provide those new to the forex market with detailed research, advice and simulators to learn how to use their forex trading tools. The experienced online forex trader is catered to by other broking houses, with in-depth advice, but less focus on forex trading instruction based on the assumption that you are familiar with the forex market. To make an informed choice, it is advisable to trial several differing online forex broking houses and their trading tools to find the best fit for your needs.


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