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In Sales The Customer Is King And Don't Ever Forget It
by: Jim Meisenheimer
Bernadette and I eat out several times a week. It's about cooking - we both take turns but sometimes it's just easier to go out. Three weeks ago, on a Saturday night, we met friends at an Italian Restaurant in Sarasota. Some other friends recommended the place and they raved about the food.

The restaurant was small, no more than 15 tables, and located in strip mall. While the food was good, the noise was deafening. It wasn't from the kitchen, it wasn't the acoustics, it was Alberto the Mandolin player. Turns out the owner is a relative. He was a strolling and serenading Mandolin player. All conversations ceased when he was nearby. Since it was a small restaurant - he was nearby a lot.

Just before the server brought the check the owner came to our table and asked about our dinner. We said the dinner was terrific but the music made it all but impossible to have a conversation. She told us that Alberto was a cousin and a fixture at the restaurant on Thursdays, Fridays, and Saturdays.

He may be a fixture - but we won't be going back. I wonder how many other customers feel the same way. I also wonder if she has ever done the math on the lifetime value of a customer - probably not.

The customer is king.

Last week I was getting my haircut at a place called Yellow Strawberry. Desmond, who is the owner, cut my hair for the second time. He did a good job the first time so I went back. He also has a delightful English accent. We traded restaurant stories and he told me this one . . .

A friend in San Francisco went to dinner with a group that totaled eight people. After they were seated, they waited more than 20 minutes for anyone to come to their table. It was down hill from that point on. Service was slow - extremely slow. According to Desmond's friend half the meals had to be sent back to the kitchen for a variety of reasons.

This is a long story made short. When the bill came Desmond's friend asked to speak to the owner. They reviewed everything with the owner and asked for a break on the bill considering what they had been through. To make matters worse, because it was a group of eight, the restaurant automatically added a 18% gratuity.

The owner conceded there were some problems and yet wouldn't cut them any slack on the tab. As the group was leaving, the owner gave Desmond's friend a $200 gift certificate for dinner at the restaurant. The group had no plans of ever going back. Desmond's friend, spotted a homeless person as they walked backed to their cars. He gave the person the certificate and suggested he take some of his buddies out to eat at the restaurant around the corner.

The customer is king.

One more dining experience and this was a good one. Three times a year I meet with 8 of my speaking friends at the DoubleTree Hotel near Chicago's O'Hare Airport. Attached to the hotel is Gibson's Restaurant - a fine place if ever I've been to one.

We make it an evening and it's usually impossible for us to leave without spending $100 per person. Bill Lee, a member of our group, was celebrating his birthday. We arranged for our waiter and other servers, to bring a small cake, and to sing their version of Happy Birthday to Bill.

Later, when the check came, it amounted to the usual $100 per person. Our server looked at us and said, "I took care of the Birthday Cake for you." It was a small thing that had a big impact - it actually made me smile.

The customer is King.

A friend of mine is also a professional speaker. He sells lots of books and CD's. About three weeks ago a sales rep ordered one of his books. Two weeks later he called and said he never received the book. My friend said he would take care of it. He sent him another copy of the book plus an additional CD and gave him a 100% credit for his inconvenience.

He remembered the customer is King. He also remembered what the lifetime value of a good customer is.

How are you at taking care of the "Little things" for your customers?


I guess it's all about the little things. Probably, it's also the reason why so many of you wanted to get your hands on my new CD, "75 Little Things You Can Do To Grow Your Business And Boost Your Income." http://www.meisenheimer.com/products/75thingscd.htm

Let's go out and sell something . . .

Wow . . . you wiped out my entire inventory of my new CD titled "75 Little Things You Can Do To Grow Your Business And Boost Your Income." FYI in case you've been procrastinating, my second shipment arrived today.
Here's the link. http://www.meisenheimer.com/products/75thingscd.htm

About the author:
Use this link to sign-up for Jim's F-R-E-E No-Brainer Selling Tips
Newsletter and to get your copy of his Special Report titled,
"The 12 Dumbest Things Salespeople Do."
http://www.meisenheimer.com



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How to Find the Best Low APR Credit Cards
 by: Morgan Hamilton

Low APR credit cards are much more prevalent than in years past. Competition is stiff and credit card financial institutions offer many nice perks, rewards, points, low annual percentage rates (APR) and other inducements. They want to capture new customers who've never had a credit card but also those who already have a credit card and might like to save money by transferring that card's balance on to their new low APR credit cards.

Of course, there is nothing lower in an APR than zero - and those exist too, although sometimes for a limited time period. It may be that the lowest, or even the zero percentage APR is for an introductory period, after which the rate is higher. The permanent APR is what you want to watch out for, of course. Although if you're not opposed to doing a lot of switching, you can always purchase a low APR credit card, or zero percentage APR credit card, transfer the balance from your current high APR credit card, and then, once the introductory time period has expired and the APR is about to go up on your newest credit card, transfer the balance yet again to a brand new low APR credit card.

Let's look at a few of the low APR credit cards out there, so you know what kinds of options are typically available to you.

Citibank, for example, offers low APR credit cards that give you five percent cash back on any purchase you making at grocery stores and gas stations with your low APR credit card, and one percent back for any purchase elsewhere. The APR on transfers is zero for the first year. If your transfer transaction is at least $1500 you will earn $5 cash back with the low APR credit card. There is no annual fee and the APR after the first year is 12.24 percent.

Discover has a platinum clear card whose low APR is continual. The first year the APR is zero, but after the first year it's still a very competitive 9.99 percent. And there is no annual fee. With these low APR credit cards you earn a five percent cash back bonus on purchases made from hardware and home improvement retailers, restaurants, book vendors, and gas stations. If the retailer doesn't qualify you for the five percent discount you will always get one percent back no matter what you buy and from where with this low APR credit card.

Chase Bank offers low APR credit cards as well. Its zero percent APR is good for six months, after which you will pay 10.49 percent. These low APR credit cards have no annual fee, and offer rewards at the rate of one point for every dollar spent with your Chase card. You can get free airline flights and hotel rooms, as well as cruises and auto rentals. This card also provides $500,000 worth of travel insurance for worldwide vacationing. You can also take advantage of a fifteen percent discount off a Hertz car rental with these low APR credit cards.


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