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7 Tips for Product Enhancement to Increase your Sales
by: Abe Cherian
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it's entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com


7 Tips for Product Enhancement to Increase your Sales
By Abe Cherian
Copyright ? 2005


Everyone needs to know what business they're in and they
need to be able to express that purpose in a few sentences
in their USA.

Using product enhancement towards helping with your current
mission statement, should help determine your business as a
leading provider. For ex; if you're a plumber, you're not
in the business of plumbing. If you're a carpet cleaner,
you're not in the business of carpet cleaning. You're in
the business of marketing plumbing or marketing carpet
cleaning services.

Your mission statement is what is best for you. You can
constantly measure all of your activities then to the
mission of your company. You can further measure the
success by the success of your clients or customers. The
more successful your customers are in getting the benefits
from you, the more successful you will be in growing your
business.

If you're currently not generating the volume of business
you want, your customers aren't purchasing as much as you
want them to.

Here's an exercise that you should go through periodically
to evaluate ways you can make your product or service
better, and thereby either increase sales or extend your
product or service life cycle.

Get out a piece of paper and answer the following questions.

1. Write down not what your product or service is, but the
need or desire of your target market that you have
perceived.

2. Brainstorm other ways to fulfill that need in ways other
than through the use of your current product or service.

3. List all the obvious and not so-obvious features of your
product or service.

4. Enhance your product or service with alternative ways to
fulfill your customer's needs based on the ways you
Brainstormed in #2.

5. Identify your USA versus your competitor's and any other
alternative products or services.

6. Create five different front and back-end up sell
scenarios for each product and service you intend to offer.
You can encompass one of these attributes in each sale
scenario that you come up with.

7. Determine how best to incorporate incentives for getting
your prospects to buy. You want them to buy, buy now, and
buy from you.

Don't limit yourself to the list below, but here are some
additional ways you can begin. These are reasons customers
typically patronize a certain business. Identify major
sales advantages that you have over your competition.

Low price Top quality convenient location Friendly
employees Knowledgeable employees Nice business
surroundings Fair credit or return policy Good selection
Convenient hours

The important thing about running a small business is to
know the direction in which you're heading; to know on a
day-to-day basis your progress in that very direction; to
be aware of what your competitors are doing and to practice
good money management at all times. All this will prepare
you to recognize potential problems before they arise.

In order to survive with a small business, regardless of
the economic climate, it is essential to surround yourself
with smart people, and practice sound business management
at all times.


About the author:
Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new
leads and more customers without spending a fortune.
http://www.multiplestreammktg.com



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How to Find the Best Low APR Credit Cards
 by: Morgan Hamilton

Low APR credit cards are much more prevalent than in years past. Competition is stiff and credit card financial institutions offer many nice perks, rewards, points, low annual percentage rates (APR) and other inducements. They want to capture new customers who've never had a credit card but also those who already have a credit card and might like to save money by transferring that card's balance on to their new low APR credit cards.

Of course, there is nothing lower in an APR than zero - and those exist too, although sometimes for a limited time period. It may be that the lowest, or even the zero percentage APR is for an introductory period, after which the rate is higher. The permanent APR is what you want to watch out for, of course. Although if you're not opposed to doing a lot of switching, you can always purchase a low APR credit card, or zero percentage APR credit card, transfer the balance from your current high APR credit card, and then, once the introductory time period has expired and the APR is about to go up on your newest credit card, transfer the balance yet again to a brand new low APR credit card.

Let's look at a few of the low APR credit cards out there, so you know what kinds of options are typically available to you.

Citibank, for example, offers low APR credit cards that give you five percent cash back on any purchase you making at grocery stores and gas stations with your low APR credit card, and one percent back for any purchase elsewhere. The APR on transfers is zero for the first year. If your transfer transaction is at least $1500 you will earn $5 cash back with the low APR credit card. There is no annual fee and the APR after the first year is 12.24 percent.

Discover has a platinum clear card whose low APR is continual. The first year the APR is zero, but after the first year it's still a very competitive 9.99 percent. And there is no annual fee. With these low APR credit cards you earn a five percent cash back bonus on purchases made from hardware and home improvement retailers, restaurants, book vendors, and gas stations. If the retailer doesn't qualify you for the five percent discount you will always get one percent back no matter what you buy and from where with this low APR credit card.

Chase Bank offers low APR credit cards as well. Its zero percent APR is good for six months, after which you will pay 10.49 percent. These low APR credit cards have no annual fee, and offer rewards at the rate of one point for every dollar spent with your Chase card. You can get free airline flights and hotel rooms, as well as cruises and auto rentals. This card also provides $500,000 worth of travel insurance for worldwide vacationing. You can also take advantage of a fifteen percent discount off a Hertz car rental with these low APR credit cards.


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