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Internet Marketing: Has Traditional Web Site Optimization (SEO) Outlived Its Usefulness
by: Ron Scott, Fast Track SEOP
When it comes to internet marketing, traditional web site optimization (SEO) still stands as the holy grail, but an increasing number of small and medium sized business owners, facing the prospect of high SEO fees, are just now beginning to turn to an alternative promotional method that is generating consistent and quantifiable results at a fraction of the cost.

LOS ANGELES, CA (PRWEB) September 17, 2005 - The cost of SEO, at least when it comes to highly competitive keyword phrases, is prohibitive for all but those with deep pockets.

"Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 - $100,000 a year to secure top ten Google placement for a highly competitive keyword phrase like 'life insurance' or 'debt consolidation' and that's obviously out of the question for the small to medium sized business," Ron Scott, Fast Track SEOP's senior publicist reports.

Even the cost for placement using less popular keyword phrases can be high.

"A Houston publicist recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being routinely conducted by webmasters, SEOs, and website owners checking the current status of their websites, she's now wondering if she'll ever recoup the expense," Scott says.

So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.

Unlike an organic search engine optimization program that can take months and even years to start showing results, internet press releases start generating interest the day they are published.

"A properly optimized and distributed press release will typically generate 50,000 - 100,000 actual reads the first week it goes on line," says Scott.

According to Scott, unlike traditional press releases, 98% of all internet press releases are read by consumers and B2B prospects.

"Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium sized businesses have discovered that they can deliver their messages directly to a broad (national or international) or highly targeted (local or regional) audience on the internet and, thereby, eliminate the tedious process of media placement," he says.

Scott points out that the value of an internet press release promotional strategy doesn’t stop there.

"Press releases can also be optimized for organic search which enables those who find their newly published websites residing in Google purgatory, the opportunity to secure top ten rankings in a week or less," Scott says.

To illustrate the value of the internet marketing strategy, Scott points to a release he prepared and distributed on behalf of a little known manufacturer in New Zealand.

"The first 30 calendar days, it generated 133,686 reads, drove over 25,000 visitors to their website, and generated 100s of inquiries from B2B prospects all over the world," he says. "Since that sampling taken at the beginning of June, the release has generated an additional 42,443 reads and a commensurate level of traffic and inquiries.
"It's the gift that keeps giving," he says.

Has traditional web site optimization outlived its usefulness?

"For most of our clients it has," Scott says.




About the author:
To introduce business owners to the comparative value of an internet, press release promotional strategy, Fast Track SEOP offers free, online introductory webinars four days a week. The company, a full-service internet public relations firm, has developed an online training program that enables business owners to manage their press release promotional campaigns in-house. To learn more visit www.fasttrackrankingandplacement.com



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Credit Repair Information

Read Articles:


 Five Tips to Obtain Credit for Small Businesses

 You're SOOOO Close to More Business - It's Scary!

More Article Pages 1 - 2

 

 How Credit Repair Works
 by: John Mussi

With personal debt at an all-time high, a number of individuals have found that they have overextended themselves and have become immersed in debt. As their debt grows, they can't help but get more and more behind… and their credit score pays the price. If you are one of the many who have had problems with your credit in the past (or still have problems with it), you may be considering credit repair as a way to get back on track.

Before you sign up for a credit repair plan, you should make sure that you understand exactly what is involved in repairing your credit score… while there are a lot of credit repair agencies that are legitimate, there are also some that seek to prey on those who need help and perform services that are both immoral and illegal.

What Credit Repair Is

Obviously, the goal of credit repair is to improve your credit score and get you back on track financially after past credit problems. A variety of credit repair services exist, providing everything from credit counselling and debt negotiation to debt consolidation loans and budgeting advice.

When used properly, credit repair services can not only help you to get caught up with your bills and on the path to a better credit score but they can help you to avoid bankruptcy and set you up to avoid credit problems in the future.

Credit repair takes time, however, and should never be viewed as a “quick fix” for your credit.

If an offer claims that they can instantly grant you new credit, then it's likely not only bogus but can also get you into legal trouble if you accept it.

Common Types of Credit Repair

As mentioned above, credit repair can take several different forms. Credit counselling services provide assistance with the budgeting and repayment of your debts, and offer advice on simple ways to improve your credit without additional loans. They also often provide debt negotiation, which is the working out of a settlement with your creditors so that you only have to repay a portion of your original debt within a certain timeframe.

Debt consolidation loans are also used for the purposes of credit repair, allowing you to take out a loan in order to pay off outstanding debts and leaving you with a single monthly loan payment instead of several different payments.

Budgeting assistance services are also available to help you get control of your spending and personal finances.

Avoiding Credit Repair Scams

Unfortunately, there will always be unsavory individuals who seek to make money off of those who are in need of assistance.

Any credit repair service that promises instant results or that offers to simply create a new credit report for you should be avoided… what they're really creating is a business tax identification number, and any individual who uses one is in danger of being charged with fraud and possibly other charges.

Credit repair takes time; if an offer sounds too good to be true, then it likely is.

Repairing Your Own Credit

Of course, by paying off old debts and establishing and maintaining new lines of credit you can begin the process of credit repair yourself.

Request a copy of your credit report and check it for errors, and then focus on clearing the debts that appear as negative reports.

It may take years for all of the negative reports to expire, but by preventing new ones while increasing your positive reports your credit score will slowly rise on its own.

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