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Don't Get Hacked - Best Practices For Protecting Your Business
by: Nick Temple
Don't Get Hacked

You've seen it in the news - 40 million credit cards exposed!

With all the news about web sites being hacked and cyber
thieves stealing credit card numbers and other personal data,
it's no wonder that some shoppers are still hesitant to provide
payment information online. You don't have to be.

Is it enough that users trust you?

Common marketing wisdom shows that one of the most valuable
assets any Internet Marketer has is trust. People go to extreme
measures to build this trust - online pictures, testimonials,
audio - some even go as far as to open storefronts to give
people that "good feeling".

But all of this may simply not be enough.

A recent Harris Interactive survey found that 75 percent of
consumers polled worry that companies will share personal data
with other corporations without permissions, while 70 percent
doubt the security of online transactions and 69 percent fear
that hackers will steal their personal data submitted online.

You see, just because a user trusts you, doesn't necessarily
mean that the customer trusts your website or
your payment processor.

Once you've established rapport with your customer base,
the next step is to build trust in your website.

Whether you collect credit card information yourself, or have
a third party processor handle your transactions for you,
it's crucial that people understand that you are serious
about protecting their privacy and information.

Here's a few things you can do to help out.

*) Install a Secure Server Certificate on your server to close
that "lock" on people's browsers. Even if you don't collect
credit card information, people feel better about having
the information they send to you be secure. Also, consider
using a "top tier" Certificate provider, such as Verisign.
While other providers may have nearly equally secure solutions,
the reason you are buying the certificate is to instill trust
in your customers, which other providers do not necessarily
have in abundance.

*) Have a clear, clean privacy policy statement in addition
to the "legalese" required by the FTC. If you don't
sell addresses, tell people so.


*) Secure your server. I know that this seems obvious, but most
people pay no attention to their webserver or the software
they are running. Knowing what software you have running,
and keeping up-to-date on patches will help significantly.

*) Install an Intrusion Detection System (IDS) I estimate 73%
or more of all websites have no intrusion detection system
in place. What this means is that not only can most websites
be hacked easily, it is very likely that the website owner
has no clue if that they have been compromised.

*) Turn off unneeded services and ports, and uninstall
unused software. The premise here is that the less "stuff"
on your machine, the less chance for exploit. For example,
MySQL listens on the Internet for messages form other servers,
yet most small websites access the database system only from
the machine it is running on. It is very simple to make
MySQL "invisible" to the Internet - making it much more
secure if you don't need to access it from other systems.
There are many, many more simple techniques like this you can
apply to your server to keep hackers out.

In summary, consumers are quickly becoming Internet savvy
and they take their privacy seriously. There is nothing,
and I mean nothing, that can hurt your credibility more
than your customers and potential customers getting SPAM
to email addresses that they provided only to you - in
the best case, they will think that you sold their address.
Responding that no, you didn't sell their address, but someone
hacked your server and stole ALL their personal information
won't make them feel a whole lot better about doing business
with you in the future.

For more information, visit http://www.DontGetHacked.info


About the author:
The new website,
http://www.DontGetHacked.info

clearly explains the threat that Internet Marketers face today, and shows you exactly what you can do to protect yourself from the threats.


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 How to Find the Best Low APR Credit Cards
 by: Morgan Hamilton

Low APR credit cards are much more prevalent than in years past. Competition is stiff and credit card financial institutions offer many nice perks, rewards, points, low annual percentage rates (APR) and other inducements. They want to capture new customers who've never had a credit card but also those who already have a credit card and might like to save money by transferring that card's balance on to their new low APR credit cards.

Of course, there is nothing lower in an APR than zero - and those exist too, although sometimes for a limited time period. It may be that the lowest, or even the zero percentage APR is for an introductory period, after which the rate is higher. The permanent APR is what you want to watch out for, of course. Although if you're not opposed to doing a lot of switching, you can always purchase a low APR credit card, or zero percentage APR credit card, transfer the balance from your current high APR credit card, and then, once the introductory time period has expired and the APR is about to go up on your newest credit card, transfer the balance yet again to a brand new low APR credit card.

Let's look at a few of the low APR credit cards out there, so you know what kinds of options are typically available to you.

Citibank, for example, offers low APR credit cards that give you five percent cash back on any purchase you making at grocery stores and gas stations with your low APR credit card, and one percent back for any purchase elsewhere. The APR on transfers is zero for the first year. If your transfer transaction is at least $1500 you will earn $5 cash back with the low APR credit card. There is no annual fee and the APR after the first year is 12.24 percent.

Discover has a platinum clear card whose low APR is continual. The first year the APR is zero, but after the first year it's still a very competitive 9.99 percent. And there is no annual fee. With these low APR credit cards you earn a five percent cash back bonus on purchases made from hardware and home improvement retailers, restaurants, book vendors, and gas stations. If the retailer doesn't qualify you for the five percent discount you will always get one percent back no matter what you buy and from where with this low APR credit card.

Chase Bank offers low APR credit cards as well. Its zero percent APR is good for six months, after which you will pay 10.49 percent. These low APR credit cards have no annual fee, and offer rewards at the rate of one point for every dollar spent with your Chase card. You can get free airline flights and hotel rooms, as well as cruises and auto rentals. This card also provides $500,000 worth of travel insurance for worldwide vacationing. You can also take advantage of a fifteen percent discount off a Hertz car rental with these low APR credit cards.


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