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Why You Need a Newsletter
by: Stephen Earley Jordan, II

If you’re a small business owner you definitely need promotion. And, if you’re a freelancer—you ARE the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business.

Newsletters can be published and distributed according to individual business needs (weekly, bimonthly, quarterly, and annually, etc.). Printing costs can be kept to a minimum with black & white printing; or if your budget is a bit more expendable, capture your reader’s attention with a vibrant-colored logo, text and graphics. Whether you use b&w or color printing, adding a newsletter into your budget keeps and attracts new clients! Let’s see the different types of newsletters and discover which best suits your needs. Newsletters can range from In the Office (ITO) Newsletters to Out of the Office (OOTO) Newsletters. More importantly, each one serves its own separate purpose.

Inter-Office (ITO) Newsletters. ITO Newsletters may be somewhat casual generated simply for the purpose of notifying those with whom you work. Educate employees by placing this type of newsletter in their office mailbox or on their desk.

  • New Procedures, Policies and Guidelines. Rules and regulations change within a company without a moment’s notice. Give employees no excuse for claiming the e-mail was never received regarding the new methods in which the office may be run. Eliminate constant runs to Human Resources.

  • Promotions, Employment Announcements. Assist employees in celebrating their joy by introducing the new employees, the latest promotions, the latest job openings and even the continued growth of the company.

  • Miscellaneous (Birth Announcements, Retirement Parties, etc.). Allow your employees to be a part of the family and feel at-home while in the office by listing personal, yet instructive, data regarding their lives. Better still, inform the employees of the holiday parties.

Out of the Office (OOTO) Newsletters. OOTO Newsletters are a bit more formal. Here’s your chance to win, gain and retain customers. Think of this as a promotional tool sent out via postal mail or distributed face-to-face.

  • Press Releases. Here, you can inform people of your new (or already established) business and why your services are so innovative.

  • Latest Discounts. Often businesses will offer discounts or coupons to be redeemed during the holiday season or perhaps you want to offer a referral discount to those who recommend your services. If this is the case, a newsletter is the place to inform the customers of the price cut.

  • Latest Services. During the past few months you’ve built-up your business to the point where you’re comfortable adding new services. Here’s the chance to explain how these services can best assist their needs, and how this addition is merely a fulfillment of the customers’ requests.

  • Ingenious tips. Why else should people use your services? Well, because you’re always filled with wonderful tips regarding your products and services. Share some of your wonderful ideas with customers to allow them to feel even more confident in your services. Keep them coming by offering an insider’s tip in each issue.

Keep the number of pages to a minimum. After all, this is a newsletter, not a magazine or newspaper. Newsletters are best if designed to be read in one sitting.

About The Author

Stephen Jordan has five years experience within the educational publishing industry. Stephen was a freelance editor with such educational foundations as Princeton Review, The College Board, New York University, and Columbia University. Away from the office, Stephen promotes his creative writing with his home-freelance business OutStretch Publications and his artwork. Stephen holds two Bachelor of Arts degrees in writing and literature from Alderson-Broaddus College of Philippi, West Virginia
Editor@OutStretch.net

This article was posted on February 23, 2004

 



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Creative Writing Tips - Have You Established Your Main Character At The Start?
 by: Nick Vernon

In the beginning of your story you have to grab your readers’ interest and sustain it till the end. Our hook is our character. Readers keep on reading to find out more about the character. To see what he’ll do in the story; how he’ll solve his problems. What his goals are and whether he’ll achieve them.

And because our character is the reason readers become hooked on our stories, establishing him at the start is a must in a short story. And it is essential to establish him at the start because we don’t have the capacity in our limited word length to introduce him at our leisure.

The bond between readers and character has to be developed almost immediately.

You might have a few characters though. How do you decide who your main character will be? A main character is one that drives the story.

Think of it this way… If we were to take him away, there will be no story because it’s his story we are telling. The story will unfold by what is happening or what has happened to him.

When you establish who your main character will be, the next thing to do is to find which of your characters is in the best position to tell the story. Will your main character tell his story or will you give that role to another character?

This is what we call Viewpoint and what we’ll see in more detail in proceeding chapters.

Your main character isn’t necessarily the one who is telling the story; he might not even appear in our story ‘physically’ but will be there through the thoughts of others. So the viewpoint character might be a secondary character.

Whoever is telling the story is the viewpoint character.

The viewpoint character gives the coloring of the story. Whatever this characters says, we will believe. It may or may not be true, according to the main character, but because he isn’t there ‘physically’ to voice his opinions, we will have to take the viewpoint character’s word for it.

In a novel you can play around with viewpoint. You can have several viewpoint characters. In a short story it works best with one.

So your main character, whether he’ll be telling his own story or someone else will be doing it for him, has to be established at the start of your story.

Having said that, let’s see the reasons why the main character may not be telling his own story...

  • Perhaps our main character is one that readers won’t sympathize or empathize with.
  • Or the main character will not view highly with our readers
  • Or the viewpoint character knows all the facts and can tell the story better
  • Etc.

~~~~~~~~~~~~~

Let me give you an example of a secondary character telling the story of a main character…

Let’s say your secondary character is a psychiatrist and the main character is the patient. Depending on what’s going to go on in the story, we’ll have to choose who’s in a better position to tell it. In this case, I will choose the psychiatrist.

I’ve done this because the patient is confused, being the one with the problems. The psychiatrist knows all the facts and his opinions will make things clearer to readers.

So, as the secondary character (the psychiatrist) unravels the story, we’ll become involved in the main character because it’s the main character’s story that is been told.

This may get a little confusing to the beginner writer. As they write they will have to keep in mind that the secondary character, although he’s telling the story, is NOT our main character.

The secondary character is there to do perform a task. He’s only the voice. It’s the main character we’ll become involved with.

A secondary character doesn’t play such an important role as a main character does. Therefore, information about secondary characters should be kept to a minimum. It’s not his story – it’s the main character’s story and the spotlight must, most times, be kept on the main character.

Take the above example for instance. It’s no relevance to the story how the psychiatrist started his career or where he received his diploma – what’s important, is what he has to say about the main character, his patient.

~~~~~~~~~~~~~~

Introduce your main character straight away, as close to the beginning of the story that’s possible. Enable your readers to form a bond and that will keep them hooked.

Is your main character established at the start of your story?



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