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Secrets to Creating Great Headlines
by: Catherine Franz
By Catherine Franz

Great! You finished your piece and now need a headline.
Usually headlines are less than ten words and need to be
expressed in short, expressive, active words. This provides
quick focus and pull in. By waiting until you know what you
are ending up with, it will save you time. You can give a
temporary headline while drafting.

If you have a good lead paragraph, you will find the
headline. If you want to intrigue or hook your readers, look
at the significant points instead. Which idea or thought can
you use as that hook.

Here are some tips on how to write that headline:

* Grab a highlighter and underline the nouns and key words
in your lead paragraph.

* From the key words, imagine yourself composing a
telegram, and each word is costing you $10. Avoid articles
-- A, An, The -- and prepositions -- On, Under, Beside, etc.

* Substitute simple but effective synonyms to keywords. Say
"polls" instead of "elections" or "go on" instead of
"continue."

* Write headlines that are simple and easy to read. Don't
use heavy words. Use words that are short and familiar.

* Directly give your story's main idea at the beginning of
your headline.

* Try and working in the main benefit the reader gets for
reading further. Also, add another benefit in the lead
paragraph, to keep them moving forward.

* Use dynamic and powerful words. Not what you think is
powerful but what you reader is going to think as powerful.

* Always be specific and avoid generalities. "Do this and
you will get this" needs to be specific to be believable.
Provide examples or statistics. Give the result that is
believable to the reader.

* Only use a person’s name in the headline if they are well
known. Provide a link to where someone can find out more
about this person.

* Repeating key words, using weak verbs such as a, an, is,
are, or starting the line with a verb is not recommended.

* If you have to use abbreviations, do so only when the
abbreviation is commonly known to your main target market.
Create a footnote for a definition or place the
abbreviations in parentheses.

* Use numbers only if important and write them in figures
-- use B for billion and M for million.

* Even if your statistics are out standing you might night
want to state them. If they are too unbelievable, people
will not buy.

These thirteen tips are not all inclusive to all the tips
and techniques you can use to create headlines. When I
wrote these I wanted to convey some suggestions for the
frequent mistakes I see made or unique recommendations that
will get your headline noticed quickly and build curiosity.



About The Author:

Catherine Franz, business and writing coach, resides in Virginia and is a syndicated columnist, radio producer, International speaker, and author. Ezines and other articles: http://www.abundancecenter.com
http://abundance.blogs.com

This article is free for republishing
Catherine Franz, a veteran entrepreneur and CEO of Eagle

Communications, resides in Virginia and is a syndicated

columnist, radio host, speaker, and master business coach.

http://www.abundancecenter.com
blog: http://abundance.blogs.com/

 



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Creative Writing Tips - Have You Established Your Main Character At The Start?
 by: Nick Vernon

In the beginning of your story you have to grab your readers’ interest and sustain it till the end. Our hook is our character. Readers keep on reading to find out more about the character. To see what he’ll do in the story; how he’ll solve his problems. What his goals are and whether he’ll achieve them.

And because our character is the reason readers become hooked on our stories, establishing him at the start is a must in a short story. And it is essential to establish him at the start because we don’t have the capacity in our limited word length to introduce him at our leisure.

The bond between readers and character has to be developed almost immediately.

You might have a few characters though. How do you decide who your main character will be? A main character is one that drives the story.

Think of it this way… If we were to take him away, there will be no story because it’s his story we are telling. The story will unfold by what is happening or what has happened to him.

When you establish who your main character will be, the next thing to do is to find which of your characters is in the best position to tell the story. Will your main character tell his story or will you give that role to another character?

This is what we call Viewpoint and what we’ll see in more detail in proceeding chapters.

Your main character isn’t necessarily the one who is telling the story; he might not even appear in our story ‘physically’ but will be there through the thoughts of others. So the viewpoint character might be a secondary character.

Whoever is telling the story is the viewpoint character.

The viewpoint character gives the coloring of the story. Whatever this characters says, we will believe. It may or may not be true, according to the main character, but because he isn’t there ‘physically’ to voice his opinions, we will have to take the viewpoint character’s word for it.

In a novel you can play around with viewpoint. You can have several viewpoint characters. In a short story it works best with one.

So your main character, whether he’ll be telling his own story or someone else will be doing it for him, has to be established at the start of your story.

Having said that, let’s see the reasons why the main character may not be telling his own story...

  • Perhaps our main character is one that readers won’t sympathize or empathize with.
  • Or the main character will not view highly with our readers
  • Or the viewpoint character knows all the facts and can tell the story better
  • Etc.

~~~~~~~~~~~~~

Let me give you an example of a secondary character telling the story of a main character…

Let’s say your secondary character is a psychiatrist and the main character is the patient. Depending on what’s going to go on in the story, we’ll have to choose who’s in a better position to tell it. In this case, I will choose the psychiatrist.

I’ve done this because the patient is confused, being the one with the problems. The psychiatrist knows all the facts and his opinions will make things clearer to readers.

So, as the secondary character (the psychiatrist) unravels the story, we’ll become involved in the main character because it’s the main character’s story that is been told.

This may get a little confusing to the beginner writer. As they write they will have to keep in mind that the secondary character, although he’s telling the story, is NOT our main character.

The secondary character is there to do perform a task. He’s only the voice. It’s the main character we’ll become involved with.

A secondary character doesn’t play such an important role as a main character does. Therefore, information about secondary characters should be kept to a minimum. It’s not his story – it’s the main character’s story and the spotlight must, most times, be kept on the main character.

Take the above example for instance. It’s no relevance to the story how the psychiatrist started his career or where he received his diploma – what’s important, is what he has to say about the main character, his patient.

~~~~~~~~~~~~~~

Introduce your main character straight away, as close to the beginning of the story that’s possible. Enable your readers to form a bond and that will keep them hooked.

Is your main character established at the start of your story?



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