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Decorating to Sell a House by Meeting Three Key Needs

by: The Home Stylist newsletter

Specific marketing campaigns are no longer just for automobiles and designer clothes. Targeted marketing techniques are now applied to houses that are for sale. Decorating your house in a specific manner to facilitate the selling of it is an important aspect of selling and marketing your home; this type of decorating is called home staging.

The goal of this type of decorating is to strategically style to address the psychological needs of the buyer. The buyer has three major needs when they look at the house.

1. Can I imagine myself (my family) living here? 2. Is this an easy, carefree house to live in? 3. Is this a good value for my money?

All décor choices you make to sell the house will reflect those needs of the buyer. The most important tip to keep in mind at all times is that first impressions are critical in every area. The first feeling a potential buyer sees this house is curb appeal. That first glance they get as they step in the house can sell the house. First impression will happen in each and every room; make those impressions awesome!

1. Remove: This area of staging is very difficult for some homeowners because it involves decorating as a marketable house not as a beloved home. You do not want anything personal on display. This includes removing all family photographs, all toiletries, mail/bill piles, and all special collectibles. All bathroom and kitchen counters need to be cleared expect for only one or two decorative objects. Generally speaking, remove all wallpaper and paint all rooms a neutral ivory color. This meets the need of being able to imagine living there (and not being distracted by who lives there now)

2. Clean: The house needs to be absolutely sparkling clean. This includes washing windows inside and out, shining the kitchen sink, dusting baseboards, bleaching grout around tiles. It also needs to smell clean and fresh. The house can not smell of animals or cooking. Do not have daily housekeeping supplies visible to potential buyers. This includes laundry baskets and dish drainers - nothing to remind people that there will be work to do in this house. You want to meet their psychological need of living in an easy, carefree house.

3. Reduce: This area of staging® is the most over looked area by the do-it-yourself home seller. All closets of any kind - (foyer closets, master bedroom closets, linen closet, pantry etc) must only be half full. And that does really mean only ½ full. Also consider taking out the extra living room chair or extra dresser in the bedroom. Pack up items you can do without for the next couple months. You want to show that the house has lots of space and room to grow. This meets the needs of good value for the money.

These three simple but effective decorating techniques can help you market and sell you home for what it is worth.

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Floral Arranging as a Hobby

Flower arranging has become increasingly popular as a hobby, for people of all ages and backgrounds.

Have you ever put flowers in a vase and they just don't sit right? By learning a few basic principles you will be able to create attractive floral designs for your own home.

Flowers add the finishing touch. Imagine the pleasure you will get by being able to make a lovely flower arrangement for your entrance hall or a floral centrepiece for the dining room table.

Flower arrangements make the perfect gift for so many different occasions, such as birthdays, anniversaries, get well wishes, or to simply say "I care".

Unlike many other hobbies, you don't need a lot of expensive equipment. You can often use flowers and foliage from your own garden or you can buy some inexpensive flowers. Once you learn how to position flowers and foliage correctly, you can quickly make eye catching floral designs. You can also create floral designs using silk flowers. There are some very natural looking silk flowers available, and you will be able to make lasting floral designs. Imagine the thrill of being able to say "I made it myself".

The benefits of learning flower arranging are many -

Flower arranging is creative and fun

Relaxing. It's a great stress reducer

Interesting. Flower arranging is never boring

You will have a sense of achievement by learning a new skill

You will save money by making your own floral designs

Discover the exciting world of flower arranging. We teach you set-by-step how to make professional looking flower arrangements. It's easy when we have shown you how. Flower arranging is very interesting.There are so many different varieties of flowers available. In our flower arranging classes you will learn how to use them to their best advantage to create many different types of arrangements.

Home study flower arranging courses are available.

Floral Art School of Australia
and
International Floral Design School
22 Riddell Parade, Elsternwick, Victoria 3185 Australia.
Australia Phone: (03) 9523 5052 Fax: (03) 9523 6925
International Phone: +61 3 9523 5052 Fax: +61 3 9523 6925
e-mail info@floral-art-school.com.au

This information is brought to you by Floral Art School of Australia and International Floral Design School. For details of our home study floral design and flower arranging courses please visit http://www.floral-art-school.com.au

This Static Spot is open for sponsor

This Static Spot is open for sponsor

Floral Arranging as a Hobby