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Informative Articles Click Here To View Full Title Page     Article Navigation Back To Main Page   Click Here for more articles 7 No Cost Tips to Market Your Business by: Kathleen Gage 7 No Cost and Low Cost Tips to Market Your Business by Kathleen Gage Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing. Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns. Some of my successes have included: - Before my last book was published I pre-sold over $8,000 in books - Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25 - One company used my strategies for a career expo and made over $180,000 in consulting fees - One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results. People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented. With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales. 1. Business Cards Business cards are often one of the most underutilized tools in one’s marketing. Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember. Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself. Creatively distribute your card. When you eat out you can leave one with the tip. If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service. When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind. 2. Send a picture A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you. Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days. For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer. Chances are very good the picture will be displayed proudly for friends and family to see. A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look. 3. Associations Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available. A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications. Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website. In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication. They may also welcome you writing an article for their publication or website. This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility. Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing: -Newsletters -Internet listings -Links to you website -Discounted advertising rates -Networking opportunities -Business referral services -Special recognition events -Education seminars -Business and membership directories In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary. 4. Committee Involvement Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet. 5. Contests and drawings Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly. You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest. You can advertise a contest to gain new foot traffic in your place of business. Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity. 6. Cross-promoting Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination. This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone. 7. Bonuses Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase. Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign. About the author: About the author Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com Circulated by Article Emporium   ©2005 - All Rights Reserved This Static Spot is open for sponsor Read Articles:  Tips for Saving Money on Car Insurance  Car Insurance Estimate  Start A Hauling/Shopping/Taxi Business  What is Lead Generation? -  Auto Insurance Rates  Are You Wealthy Yet?  What’s the .382 Fibonacci Ratio in Forex Trading?  Improve Your eBay Auction Selling Technique  Stop your wasting time right now!  Trends and Profitable Trading In The Forex Mark...  Employee Evaluations: Four Tips to Help Manager...  A Home Based Business That Works  Have You Done Your Cultivating Today?  Profit consistently at Online Poker  7 No Cost Tips to Market Your Business  The 12 Reasons Why Most Ads Fall Flat On Their ...  China: A Joint Venture Playground  Don't Shoot the Sales Team  InvestorIdeas.com Announces Addition of Chinese...  Coaching Generation X  Keys To Starting Your Own Clothing Company  Boosting Employee Morale With Employee Surveys  What I Have Learnt As A Beginner To Internet On...  ¡LOS FONDOS MUTUOS ENGANAN AL PUBLICO CON UNA T...  Doing the Right Thing--Even When Her Job Was At...  HomebuilderStocks.com Reports – Homebuilder Sec...  eBay Drop Shipping is the Future  Do you have a Business Idea?  The Uses in Forex Trading of Moving Averages an...  Discount Merchant Account Availability  Living and Working In Perthshire  What MACD & RSI Mean in Forex Trading? More Article Pages 1   Car Insurance - How Can You Lower Your Premiums?  by: Michael Challiner Many factors influence the premium for your Motor insurance policy. Your insurer will have asked you many questions whilst producing your quote - some of which will affect your premium and some will not. Below we discuss the key variables that are within the policyholder's control. Consolidating policies By insuring a number of vehicles with the same insurer, or by trying to take out home and life insurance through your car insurer, you may be able to secure a ‘bulk buy’ discount. Location A big influence on the cost of your car insurance is where you live. The chance of your car being broken into or stolen is a key concern for the insurer. More urban areas traditionally facing greater risk of theft and therefore tend to be more expensive than countryside locations. Excess By agreeing to pay a greater excess on each claim you can reduce your car insurance premiums. This is because you are reducing the liability of the insurer and therefore in return they are able to offer you a lower premium. Your Vehicle The cheaper and slower your vehicle the lower your premiums are likely to be. If you are looking to buy a new vehicle make sure you fully consider the cost of insurance – you may be able to buy the car but can you afford to run it? Mileage You can control your insurance premiums by restricting your annual mileage. However, be aware that if you exceed the restricted number of miles you'll then become uninsured! Parking Where you park your vehicle overnight is also very important to the insurers. If it is kept in a locked garage, you should be offered a lower premium than if you leave it unattended in the street. Security Security devices that prevent or hinder theft may also reduce your premium. Common examples include alarms and immobilisers, however, be aware that as we improve the quality of our security devices the thieves just become better at bypassing them. No Claims Discount Save up your no claims discount by avoiding making small claims upon your policy. After a set number of years, 4 or 5 typically, you'll often be offered the option to pay an additional small premium to protect your no claims bonus. This can prove very helpful if you subsequently end up having an accident. Advanced driving skills By taking an advanced driving course you may also be able to reduce your premiums. The Institute for Advanced Motorists and the Royal Society for Prevention of Accidents each offer membership which provides you with discounts for both the cost of driving courses and your car insurance premiums. Two key variables NOT within the policyholder's control. Your Sex. Women are statistically less likely to have an accident and, if they do, it's less likely to be serious. Because of these statistics women benefit from lower premiums. It is also worth noting that if you represent one half of a couple you should consider having the female as the primary driver with the male as the second driver. Your Age The older you are, the less likely you are to make a claim. As a result insurance companies charge lower premiums for more mature drivers. One final piece of advice. A large percentage of car insurance is now sold on the Internet. That's because it's convenient and cheap. Many insurers now give a further 10%-15% discount if you buy online. ©2005 - All Rights Reserved