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The 12 Reasons Why Most Ads Fall Flat On Their Face, Costing You A Fortune Instead of Making You The Money You Deserve!
by: Scott Wilson
1.You think you need ‘Image’ or ‘branding’ advertising because that’s all the so-called ‘top guns’ use in their advertising. You don’t use direct response advertising they don’t and you’d think they know best.

2.You never offer compelling benefits that cause your prospect to want to do business with you of your competitor.

3.You don’t use powerful, benefit driven headlines that literally stop your prospect in their tracks and draw them into the body of your ad.

4.You don’t tell your prospect what’s in your offer from them. But you do ramble on about your image, your business and what you are trying to sell him.

5.You don’t talk to your prospect like you know him. You don’t get specific and don’t motivate him.

6.You don’t address your prospect needs, wants and desires in your opening headlines. You’re to busying thinking about yourself or your company image! Remember, your prospect is thinking of one thing only WIIFM (What’s I It For Me?)

7.Your ads are boring and dull and look like all the other hundreds of ads. You don’t motivate your prospect to take ACTION. You don’t use energetic, exciting, action words! Your about as exciting as wet paint!

8.Because you copy what everyone else is doing, or do as the ad agency suggests, your ads are full of “white space” which leaves little room to add any benefits. (The only thing your prospect is looking for) You never have ads with a lot of copy. It’s the copy your prospects want. Information is King!

9.You don’t give specifics in your ads. Your prospects want exact numbers, percentages, results and testimonials. They want all the facts before they will make the decision to move towards a buying decision.

10.You don’t give your prospects any reason to act on your offer NOW. Tell them how to in a step by step process. Unless you tell them, them may not know what the next step is?

11.You don’t see your marketing, sales and advertising as a total system. It’s this total system that can either make or break you as a profitable business. They are not separate functions, with separate goals.

12.You focus on YOU, YOUR COMPANY, YOUR LOGO, YOUR CREDENTIALS, instead of focusing on what all of this can do for your prospect. What BENEFITS will them get if they buy with you?

Now you know the 12 reasons why maybe, some of the ads you are running are not pulling any responses at all! In fact they will be costing you and your company money EVERY TIME YOU RUN THEM!


About the author:
It doesn’t have to be this way, explode your businesses cash register today and check out www.SmarterBusinessLeads.comfor Low Cost Advertising & Marketing Ideas!


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Rental Property Investment - Finding The Properties
 by: Steve Gillman

Rental property investment starts with finding the best deals. To do this, you can increase your odds by finding more deals. Who's more likely to get a cheap apartment building, an investor that looks through the MLS listings and calls it a day, or the one that uses ten resources? Here are those ten:

1. Look in old papers to find "For Rent" ads. Call if they are a few weeks old. The landlord may be ready to sell, especially if he hasn't yet rented the units out.

2. Look up old FSBO ads. Call on two-month-old "For sale By Owner" ads, and if they haven't sold, they may be ready to deal. Owners often give up the effort, but still would love to sell. Help them out!

3. Drive around looking for "For Sale By Owner" signs. Owners often don't want to pay to keep the ad in the paper every week, so you won't see all properties there.

4. Find abandoned properties. That's a pretty clear sign that the owner doesn't want to deal with the property. He might sell cheap.

5. Talk. Let people know you are looking and sometimes the properties will come to you. There are a lot of owners out there who want to sell, but haven't yet listed their property.

6. Talk to bankers. You might get a foreclosed rental property cheaper if you buy it before they list it with a real estate agent.

7. Offer someone a finder's fee. There are people that always seem to hear about the good deals. Have such people coming to you.

8. Eviction notices. If your local papers publish eviction notices, or if you can get the information at the courthouse, it can be useful. A landlord who just went through the procees of evicting tenants is a likely seller.

9. Use the internet. Go to a search engine and enter the type of real estate you are looking for, along with the city you want to invest in. You never know what you might find.

10. Put an ad in the paper. "Looking for rental properties to buy," might be sufficient to generate a few calls.

There is a lot more to learn to do it right, but finding good properties is a good place to start for rental property investment.

About The Author
 

Steve Gillman has invested in real estate for years. To get a free real estate investing course, and see a photo of a beautiful house he and his wife bought for $17,500, visit http://www.HousesUnderFiftyThousand.com.

 

 

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