Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sundanese Sundanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

 

 

Article Navigation

Back To Main Page

 

Click Here for more articles
Google
The jewel of the advertising world
by: Florie Lyn Masarate
What is the most-read advertising medium when traveling? It is not the map. And definitely not the newspaper. It is the one they called the Brochure.

Brochures have become considered the "gem" of the advertising world. What added to the interest of brochure is that not only did they serve as guide for those who have no idea whatsoever, they are also used as marketing tools for businesses and companies alike. It can be noted that not all brochures are effective in these purposes, which leads to the questions: What should be in a brochure to make it effective, all the while interesting?

The main thing to be considered is the cover of your brochure because it is the first thing that people sees upon holding them. The message that should be written there should entice the reader to look inside and read more. Graphic designs can also be an added factor. Captivating pictures and life-like images are sure capturers but they do not really explain what the brochure is about. Designs are just first hand insights. The main key is the words you use. Using words to attract and provoke curiosity are like hypnotizing them to do whatever you want them to do next. And that next thing would be to read further into the brochure.

Another approach that people use in a brochure is the "pity" approach. This type of approach entices the emotions of the readers. The guilt feeling coupled with a hint of curiosity make them go through the brochure. Graphic images can only heighten their already intense emotions. Take, for example, brochures that present malnourished children or poverty stricken places and even beggars sleeping on streets. The initial reaction to this is pity. And with conflicting emotion of compassion and apathy, the readers tend to look for and see what all was that about. See how a simple picture can be effective marketers?

And lastly, the most important contents that should not be left out in brochures are the details about your company or business. Besides the name of course, contact details should be prominently put in all the right places. Sometimes the owners forget to put in information like contact numbers and operation times. These details pertaining to the owners are the next important things in a brochure. After reading the brochures, the readers have the tendency to look for information about the owners. This is their way of checking for credibility and background on the owners and the people advertising these brochures.

For comments and inquiries about the article visit http://www.ucreative.com


About the Author

Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.

 


©2005 - All Rights Reserved

Total Views stat / Page Views stat

Advertise Here

web page counter